{"id":41784,"date":"2017-03-21T14:20:29","date_gmt":"2017-03-21T18:20:29","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=41784"},"modified":"2017-03-21T15:25:52","modified_gmt":"2017-03-21T19:25:52","slug":"a2c-et-hec-montreal-le-desscm-pour-des-reponses-concretes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/a2c-et-hec-montreal-le-desscm-pour-des-reponses-concretes\/","title":{"rendered":"A2C et HEC Montr\u00e9al: Le DESSCM pour des r\u00e9ponses concr\u00e8tes"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Les meilleurs candidats recherch\u00e9s pour former la prochaine cohorte! L\u2019Association des agences de communication cr\u00e9ative<span style=\"color: #3366ff;\"><span style=\"color: #000080;\"> (<\/span><a style=\"color: #3366ff;\" href=\"http:\/\/a2c.quebec\/\" target=\"_blank\">A2C<\/a><span style=\"color: #000080;\">)\u00a0<\/span><\/span>et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.hec.ca.\/\" target=\"_blank\">HEC Montr\u00e9al<\/a> <\/span>sont heureux de lancer la campagne annuelle de recrutement du Dipl\u00f4me d\u2019\u00e9tudes sup\u00e9rieures sp\u00e9cialis\u00e9es en communication marketing\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.faitesvotredesscm.com\/\" target=\"_blank\"><span style=\"color: #000080;\">(<\/span>DESSCM<\/a><span style=\"color: #000080;\">)<\/span><\/span> con\u00e7ue par <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.ddb.ca\/fr\/\" target=\"_blank\">DDB Canada. <\/a><\/span><\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-41785\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement.jpg\" width=\"609\" height=\"321\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement.jpg 1920w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-768x405.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-1024x540.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-900x474.jpg 900w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">21 mars 2017<\/span><\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">La campagne<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\">La campagne \u00abDESSCM, r\u00e9ponse concr\u00e8te\u00bb vise \u00e0 rejoindre les meilleurs candidats de l\u2019industrie de la communication marketing pour venir former la prochaine cohorte du programme qui d\u00e9butera \u00e0 l\u2019automne 2017.<\/p>\n<p class=\"p2\">D\u00e9clin\u00e9e en plusieurs concepts, la campagne reprend des questions fr\u00e9quentes que les professionnels de la communication marketing se posent, et ce, en lien avec le contenu des cours du programme: <em>Comment \u00e9crire un brief ? Comment atteindre sa cible? Comment d\u00e9finir sa marque?<\/em> <em>Comment ma\u00eetriser le management?<\/em> et bien plus!<\/p>\n<p class=\"p2\">Toutefois, les r\u00e9ponses propos\u00e9es par les diff\u00e9rents concepts sont un peu trop au pied de la lettre pour faire contrepoids aux r\u00e9ponses concr\u00e8tes qu\u2019offrent le programme \u00e0 ses \u00e9tudiants.<\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\">Un clin d\u2019oeil humoristique au populaire <i>clickbaits <\/i>qui pullulent le Web\u00bb, explique \u00c9tienne Bastien, vice-pr\u00e9sident, directeur de la cr\u00e9ation chez DDB Canada.<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\">La force du DESSCM est que le programme est coll\u00e9 aux r\u00e9alit\u00e9s du march\u00e9 et aux d\u00e9fis contemporains que rencontrent les professionnels de la communication marketing et c\u2019est exactement ce que la campagne vient souligner avec humour\u00bb, explique Dominique Villeneuve, pr\u00e9sidente-directrice g\u00e9n\u00e9rale de l\u2019A2C.<\/span><\/p>\n<\/blockquote>\n<h2 class=\"p2\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Les modifications au programme<\/span><\/strong><\/span><\/h2>\n<p class=\"p2\">Rappelons que\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/a2c.quebec\/medias\/le-desscm-de-hec-montreal-enrichit-son-programme-pour-repondre-aux-nouvelles-realites-d-affaires-de-l-industrie\" target=\"_blank\">des modifications majeures au programme ont \u00e9t\u00e9 annonc\u00e9es<\/a>\u00a0<\/span>en f\u00e9vrier qui viendront enrichir l\u2019exp\u00e9rience des futurs \u00e9tudiants d\u00e8s cet automne. Par exemple, la r\u00e9vision de la structure des cours, l\u2019introduction d\u2019un contenu encore plus avanc\u00e9 au sein du programme et l\u2019arriv\u00e9e de tandem de professeurs toujours aussi exp\u00e9riment\u00e9s et passionn\u00e9s.<\/p>\n<p class=\"p2\">Les candidats int\u00e9ress\u00e9s ont jusqu\u2019au <b>15 avril 2017 <\/b>pour d\u00e9poser une demande d\u2019admission.<\/p>\n<p class=\"p2\">Visitez le <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/faitesvotredesscm.com\/\" target=\"_blank\">faitesvotredesscm.com<\/a><\/span> pour plus d\u2019informations ou suivez la <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/Le-DESS-en-communication-marketing-%C3%A0-HEC-Montr%C3%A9al-136236460491\/\" target=\"_blank\">page Facebook <\/a><\/span>du programme pour suivre la campagne en temps r\u00e9el.<\/p>\n<h2 class=\"p2\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Les vid\u00e9os<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Rk0-cECBWS0\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/uoDD2fJlr48\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jXoj0KFZ61E\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 class=\"p2\"><span style=\"color: #000080;\"><b><span style=\"font-size: 24px;\">Cr\u00e9dits de la campagne:<\/span> <\/b><\/span><\/h2>\n<p class=\"p3\">\uf0b7 Clients: A2C et HEC Montr\u00e9al<\/p>\n<p class=\"p3\">\uf0b7 Agence: DDB Canada | Montr\u00e9al<\/p>\n<p class=\"p3\">\uf0b7 Production vid\u00e9o: FH Studio<\/p>\n<p class=\"p2\">\uf0b7 Production Web: TOC Interactif<\/p>\n<h2 class=\"p2\"><span style=\"font-size: 24px; color: #000080;\"><b>\u00c0 propos du DESSCM <\/b><\/span><\/h2>\n<p class=\"p2\">Le DESSCM en communication marketing a vu le jour en 2000, sous l\u2019impulsion de l\u2019A2C et gr\u00e2ce aux efforts conjoints de HEC Montr\u00e9al et des acteurs du milieu qu\u00e9b\u00e9cois des communications. V\u00e9ritable laboratoire de la communication marketing, le programme est unique et permet aux jeunes professionnels de poser les vraies questions sur les grands enjeux contemporains du domaine des communications et du marketing et d&rsquo;obtenir les r\u00e9ponses.<\/p>\n<p class=\"p2\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.faitesvotredesscm.com\/\" target=\"_blank\">Pour plus d\u2019informations, cliquez ici.<\/a><\/span><\/p>\n<h2 class=\"p2\"><span style=\"color: #000080;\"><b><span style=\"font-size: 24px;\">\u00c0 propos de DDB Canada<\/span> <\/b><\/span><\/h2>\n<p class=\"p2\">DDB Canada est l\u2019agence de communication marketing du Canada la plus reconnue internationalement pour sa cr\u00e9ativit\u00e9. L\u2019agence a \u00e9t\u00e9 nomm\u00e9e \u00abagence de marketing num\u00e9rique de l\u2019ann\u00e9e\u00bb en 2015 par le magazine strategy et a \u00e9t\u00e9 class\u00e9e au deuxi\u00e8me rang des agences canadiennes par le Gunn Report en 2015. Reconnue pour son travail publicitaire qui engendre des r\u00e9sultats significatifs pour ses clients, DDB Canada est une \u00abagence de communication totale\u00bb dont la conviction de base est que la cr\u00e9ativit\u00e9 repr\u00e9sente la plus grande force en affaires. DDB Canada poss\u00e8de des bureaux \u00e0 Vancouver, Edmonton, Toronto et Montr\u00e9al. Les services de marketing int\u00e9gr\u00e9 de l\u2019agence incluent: CRM, design, gestion \u00e9v\u00e9nementielle, marketing direct, marketing mobile, marketing de la vente au d\u00e9tail, m\u00e9dias sociaux, publicit\u00e9 num\u00e9rique, relations publiques et strat\u00e9gie de marque.<\/p>\n<h2 class=\"p2\"><span style=\"font-size: 24px; color: #000080;\"><b>A\u0300 propos de l\u2019A2C <\/b><\/span><\/h2>\n<p class=\"p2\"><span style=\"font-size: 24px;\"><span style=\"font-size: 16px;\">L\u2019A2C est la voix de pr\u00e8s de 70 agences qu\u00e9b\u00e9co<\/span><\/span>ises de toutes tailles, sp\u00e9cialit\u00e9s et configurations d\u00e9di\u00e9es \u00e0 la communication cr\u00e9ative. Ses membres g\u00e9n\u00e8rent plus de 80\u00a0% du chiffre d\u2019affaires de l\u2019industrie au Qu\u00e9bec et contribuent au succ\u00e8s des entreprises d\u2019ici et d\u2019ailleurs. Notre passion s\u2019exprime \u00e0 travers diff\u00e9rentes initiatives visant \u00e0 guider ces entreprises qui font face \u00e0 des enjeux \u00e9conomiques, technologiques et sociaux \u2013 et, au final, assurer la vitalit\u00e9 et l\u2019excellence de toute une industrie.<\/p>\n<p class=\"p2\"><span style=\"font-size: 16px; color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/a2c.quebec\/\" target=\"_blank\">Pour plus d\u2019information, cliquez ici.<\/a><\/span><\/p>\n<h2 class=\"p2\"><span style=\"color: #000080;\"><b><span style=\"font-size: 24px;\">\u00c0 propos de HEC Montr\u00e9al<\/span> <\/b><\/span><\/h2>\n<p class=\"p2\">Ancr\u00e9e dans son milieu, ouverte sur le monde, HEC Montr\u00e9al exerce son leadership dans l\u2019ensemble de ses champs d\u2019activit\u00e9: enseignement en gestion \u00e0 tous les cycles universitaires, recherche et services \u00e0 la collectivit\u00e9. Reconnue pour son avant-gardisme, HEC Montr\u00e9al a \u00e9t\u00e9 la premi\u00e8re en Am\u00e9rique du Nord \u00e0 d\u00e9crocher les trois agr\u00e9ments internationaux les plus prestigieux du monde de l&rsquo;enseignement de la gestion: <i>AACSB International<\/i>, <i>EQUIS <\/i>et <i>AMBA<\/i>, en plus de se distinguer dans des classements d\u2019affaires reconnus, tels ceux de <i>Bloomberg BusinessWeek<\/i>, <i>Forbes <\/i>et <i>Financial Times<\/i>.<\/p>\n<p class=\"p2\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.hec.ca.\/\" target=\"_blank\">Pour de plus amples informations, cliquez ici.<\/a><\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41784\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a2c-et-hec-montreal-le-desscm-pour-des-reponses-concretes\/\"  data-item_title=\"A2C et HEC Montr\u00e9al: Le DESSCM pour des r\u00e9ponses concr\u00e8tes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-1024x540.jpg\"  data-item_date=\"2017-03-21T14:20:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les meilleurs candidats recherch\u00e9s pour former la prochaine cohorte! L\u2019Association des agences de communication cr\u00e9ative (A2C) et HEC Montr\u00e9al sont heureux de lancer la campagne annuelle de recrutement du Dipl\u00f4me d\u2019\u00e9tudes sup\u00e9rieures sp\u00e9cialis\u00e9es en communication marketing (DESSCM) con\u00e7ue par DDB Canada.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41784\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/a2c-et-hec-montreal-le-desscm-pour-des-reponses-concretes\/\"  data-item_title=\"A2C et HEC Montr\u00e9al: Le DESSCM pour des r\u00e9ponses concr\u00e8tes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/adeuxcmanagement-1024x540.jpg\"  data-item_date=\"2017-03-21T14:20:29-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":41785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[186,1490,1176,224],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41784"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=41784"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41784\/revisions"}],"predecessor-version":[{"id":41792,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41784\/revisions\/41792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/41785"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=41784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=41784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=41784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}