{"id":42370,"date":"2017-04-07T14:20:56","date_gmt":"2017-04-07T18:20:56","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=42370"},"modified":"2017-04-07T16:37:37","modified_gmt":"2017-04-07T20:37:37","slug":"les-evenements-marketing-et-communication-de-la-semaine-45","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-45\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>11 avril 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-42371\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/BN-Camp-BN-FR-1.jpg\" alt=\"\" width=\"233\" height=\"142\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Camp BN \u00e0 Montr\u00e9al<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px;\"><span class=\"s1\">Le Camp BN de la Banque Nationale s&rsquo;arr\u00eate \u00e0 Montr\u00e9al!\u00a0<\/span><span class=\"s2\">Un \u00e9v\u00e9nement\u00a0hors des sentiers battus pour les leaders d\u2019affaires.<\/span><span class=\"s1\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le CAMP BN de la Banque Nationale est un rendez-vous d\u2019affaires avant-gardiste pour les entrepreneurs de la r\u00e9gion de Montr\u00e9al. L&rsquo;\u00e9v\u00e9nement propose un programme d\u2019activit\u00e9s cr\u00e9\u00e9es en collaboration avec des entrepreneurs sp\u00e9cialis\u00e9s et s\u2019articulant entre autres autour de la r\u00e9volution num\u00e9rique. Au menu de cette demi-journ\u00e9e: conf\u00e9renciers de renom, technologies de pointe, r\u00e9seautage et bien plus.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le CAMP BN de Montr\u00e9al se tiendra le 11 avril, de 8 h 30 \u00e0 12 h, \u00e0 Arsenal Montr\u00e9al, situ\u00e9 au 2020, rue William.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Le conf\u00e9rencier invit\u00e9, monsieur <b>Mitch Garber,<\/b> ainsi que des repr\u00e9sentants de la Banque Nationale seront disponibles pour des entrevues sur place.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>AIDE-M\u00c9MOIRE<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #000080;\"><b>Quoi?\u00a0<\/b><\/span>Le CAMP BN Montr\u00e9al<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><span style=\"color: #000080;\">Qui?<\/span> Mario Desautels<\/b><\/span><span class=\"s3\">, <\/span><span class=\"s1\">vice-pr\u00e9sident, Groupes sp\u00e9cialis\u00e9s, Canada, Banque Nationale;\u00a0<\/span><span class=\"s1\"><b>Sophie\u00a0Ducharme<\/b>, vice-pr\u00e9sidente associ\u00e9e, Affaires publiques, Banque Nationale;\u00a0<\/span><span class=\"s1\"><b>Mitch Garber<\/b>, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Caesars Acquisition Company.<\/span><span class=\"s1\"><b>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><span style=\"color: #000080;\">Quand?<\/span>\u00a0<\/b>11 avril, de 8 h 30 \u00e0 12 h\u00a0<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0<span class=\"s1\">Arsenal Montr\u00e9al, situ\u00e9 au 2020, rue William.<\/span><\/p>\n<h2 class=\"p1\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Horaire<\/span><\/strong><\/span><\/h2>\n<ul>\n<li class=\"p1\"><span class=\"s1\">8 h 30 \u2013 Ouverture de l\u2019\u00e9v\u00e9nement<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Conf\u00e9rencier invit\u00e9\u00a0: <b>Mitch Garber<\/b>, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Caesars Acquisition Company<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">9 h \u2013 5 ateliers<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Total technologue par <b>Alexandre Gravel<\/b><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Fin strat\u00e8ge par <b>Davender Gupta<\/b><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Cyberexplorateur par <b>Claude Landry<\/b><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Communicateur aguerri par <b>Philippe Richard Bertrand<\/b><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">D\u00e9cideur num\u00e9rique par <b>Jean-Philippe Gauthier<\/b><\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">11 h 58 \u2013 Conclusion<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bnc.ca\/entreprises\/nouvelles\/evenements\/campbn\/inscription.html\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>11 avril 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-42372 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/commandite.jpg\" width=\"472\" height=\"227\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/commandite.jpg 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/commandite-300x144.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">La recherche de commandites<\/span><\/strong><\/span><\/h2>\n<p><em><strong>*Places limit\u00e9es, 15 participants maximum.*<\/strong><\/em><\/p>\n<p>Vous avez le mandat de trouver des partenaires financiers pour vos \u00e9v\u00e9nements&#8230; mais savez-vous quelles sont les attentes de vos partenaires et investisseurs? Savez-vous comment d\u00e9terminer quelles entreprises approcher? Savez-vous comment aborder les responsables des commandites et ce que vous devez leur offrir?<\/p>\n<p>Cette formation r\u00e9pondra \u00e0 toutes vos questions sur la recherche de commanditaires dans le cadre d&rsquo;un \u00e9v\u00e9nement, et ce, du point de vue d&rsquo;un partenaire investisseur. Vous y d\u00e9couvrirez des strat\u00e9gies de sollicitation, des contenus d&rsquo;offres all\u00e9chantes pour un investisseur et le secret derri\u00e8re les budgets allou\u00e9s aux commandites.<\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Objectifs de la formation\u00a0<\/span><\/strong><\/h2>\n<ul>\n<li>D\u00e9couvrir les 9 \u00e9tapes de la recherche de commandites\/partenariats<\/li>\n<li>D\u00e9finir le contenu d\u2019un plan de commandites\/partenariats<\/li>\n<li>Voir diff\u00e9rentes opportunit\u00e9s de visibilit\u00e9 et d\u2019exploitation \u00e0 offrir \u00e0 un commanditaire\/partenaire<\/li>\n<li>Comprendre la r\u00e9alit\u00e9 des commanditaires\/partenaires lors de l\u2019analyse des propositions re\u00e7ues<\/li>\n<li>Analyser en \u00e9quipe un cas r\u00e9el \u2013 propos\u00e9 par un des participants \u00e0 la formation<\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Public cible de la formation<\/span><\/strong><\/h2>\n<p>Cette formation s\u2019adresse \u00e0 tout planificateur d\u2019\u00e9v\u00e9nements ou employ\u00e9 en entreprise qui en est \u00e0 ses premi\u00e8res exp\u00e9riences avec des projets de <strong>recherche de commandites<\/strong> et de partenariat, ou qui veut <strong>am\u00e9liorer les plans<\/strong> de <strong>partenariat<\/strong> d\u00e9j\u00e0 en place.<\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Formatrice<\/span><img loading=\"lazy\" class=\"wp-image-27961 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/02\/Lyne-Branchaud.jpg\" alt=\"\" width=\"87\" height=\"109\" \/><\/strong><\/h2>\n<p>Exploratrice de nouveaut\u00e9s et toujours \u00e0 la recherche des nouvelles tendances, <strong>Lyne Branchaud<\/strong> s\u2019est donn\u00e9e comme mission de partager ses d\u00e9couvertes avec le milieu \u00e9v\u00e9nementiel.<\/p>\n<p>Enseignante en organisation d\u2019\u00e9v\u00e9nements chez Zoom Acad\u00e9mie et au Coll\u00e8ge Lasalle et pr\u00e9sidente de Guide \u00e9v\u00e9nement, Lyne est conseill\u00e8re en communications et en \u00e9v\u00e9nementiel.<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong> Le 11 avril\u00a0de 13h30 \u00e0 17h.<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong> Centre Saint-Pierre, 1212 rue Panet, salle 204, Montr\u00e9al.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><a style=\"color: #000080;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-la-recherche-de-commandites-29077269897\" target=\"_blank\">Informations et inscriptions ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>12 avril 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-42373 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/cma.jpg\" width=\"581\" height=\"166\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/cma.jpg 700w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/cma-300x86.jpg 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Ap\u00e9ro APCM: THE CMA\/KPI<\/span><\/strong><\/span><\/h2>\n<p>Le mercredi 12 avril, venez d\u00e9couvrir l\u2019univers KPI\u00a0Digital, une entreprise partenaire d\u2019IBM, \u00e0 l\u2019Ap\u00e9ro APCM en collaboration avec le Canadian Marketing Association et l\u2019Association du Marketing Relationnel.<\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Au menu:<\/span><\/strong><\/span><\/h2>\n<ul>\n<li>Conf\u00e9rence de\u00a0MITCH JOEL<\/li>\n<li>\u00abArrivez avec l\u2019esprit ouvert, car le monde continue de changer et mettre les marques au d\u00e9fi comme jamais auparavant. La nouvelle direction est une direction num\u00e9rique.\u00bb<\/li>\n<li>Alocution par Benny Cohen, Pr\u00e9sident\u00a0de KPI Digital, sur comment adresser les d\u00e9fis d\u2019affaires avec une strat\u00e9gie marketing solide.<\/li>\n<li>R\u00e9seautage avec une centaine de dirigeants marketing de Montr\u00e9al<\/li>\n<\/ul>\n<p><em>Les Ap\u00e9ros du R\u00e9seau APCM vous offrent l\u2019occasion de r\u00e9seauter et d\u2019en apprendre davantage sur les enjeux et les strat\u00e9gies marketing de l\u2019entreprise ou organisme h\u00f4te. Ce sont des soir\u00e9es uniques o\u00f9 plaisir et d\u00e9veloppement professionnel font bon m\u00e9nage.<\/em><\/p>\n<p>Les places sont limit\u00e9es, r\u00e9servez votre billet d\u00e8s aujourd\u2019hui! Au plaisir de vous voir le mercredi 12\u00a0avril \u00e0 compter de\u00a017\u00a0h 30.<\/p>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/apcm.biz\/devenir-membre\/\">Par ici pour devenir membre<\/a><\/span>\u00a0du R\u00e9seau APCM et pouvoir assister \u00e0 cet \u00e9v\u00e9nement<\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Note:<\/span><\/strong><\/span><\/h2>\n<ul>\n<li>En vous inscrivant \u00e0 cet \u00e9v\u00e9nement, vous consentez \u00e0 recevoir des courriels promotionnels du CMA, KPI Digital, R\u00e9seau APCM et l\u2019AMR. Vous pouvez vous d\u00e9sinscrire en tout temps.<\/li>\n<li>By registering for this event, you are consenting to receiving emails about products or services from any of CMA, KPI, R\u00e9seau APCM and AMR. You can unsubscribe at any time.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong> Le mercredi 12\u00a0avril \u00e0 compter de\u00a017\u00a0h 30.<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<ul>\n<li class=\"author fn org\">Mus\u00e9e des Beaux Arts de Montr\u00e9al<\/li>\n<li class=\"location\">\n<address class=\"tribe-events-address\"><span class=\"adr\"><span class=\"street-address\">1380 rue Sherbrooke O.<\/span><span class=\"delimiter\">,<\/span> <span class=\"locality\">Montr\u00e9al<\/span><span class=\"delimiter\">,<\/span> <abbr class=\"region tribe-events-abbr\" title=\"Qc\">Qc<\/abbr> <span class=\"country-name\">Canada<\/span><\/span><\/address>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/apcm.biz\/activite\/apero-apcm-cma-kpi\/\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div 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