{"id":42393,"date":"2017-04-11T14:30:49","date_gmt":"2017-04-11T18:30:49","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=42393"},"modified":"2017-04-11T16:25:53","modified_gmt":"2017-04-11T20:25:53","slug":"facebook-lancera-un-outil-de-sociofinancement","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/facebook-lancera-un-outil-de-sociofinancement\/","title":{"rendered":"Facebook lancera un outil de sociofinancement"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Depuis des ann\u00e9es, Facebook est un incontournable pour les organismes \u00e0 but non lucratif et les individus voulant promouvoir diverses causes. Son nombre \u00e9lev\u00e9 d&rsquo;utilisateurs et sa capacit\u00e9 \u00e0 rendre un contenu viral a contribu\u00e9 \u00e0 la popularit\u00e9 de plusieurs campagnes, dont le Ice Bucket Challenge de l<span style=\"color: #3366ff;\">&lsquo;<a style=\"color: #3366ff;\" href=\"http:\/\/www.alsa.org\/?referrer=https:\/\/www.google.ca\/\">ALS Association<\/a>.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-42405 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S.jpg\" width=\"567\" height=\"567\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S.jpg 693w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S-144x144.jpg 144w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">10 avril 2017<\/span><\/p>\n<p>En 2015, Facebook a lanc\u00e9 un bouton <strong>\u00abDonner\u00bb,<\/strong> que les organismes peuvent ajouter \u00e0 leur page afin de cr\u00e9er un lien rapide vers une page de dons.<\/p>\n<p>Sous peu, le r\u00e9seau lancera en version b\u00eata son propre outil de <strong>sociofinancement<\/strong>: Personal Fundraisers. Au d\u00e9part, des fonds pourront \u00eatre recueillis pour les six causes suivantes:<\/p>\n<ul>\n<li>\u00c9ducation: mat\u00e9riel scolaire ou frais de cours<\/li>\n<li>Frais m\u00e9dicaux<\/li>\n<li>Frais v\u00e9t\u00e9rinaires<\/li>\n<li>Aide en cas de crise, tel un d\u00e9sastre naturel<\/li>\n<li>\u00c9preuve personnelle: accident de voiture, incendie, etc.<\/li>\n<li>D\u00e9c\u00e8s et obs\u00e8ques: des frais fun\u00e9raires, dons de subsistance, etc.<\/li>\n<\/ul>\n<p>Pour l&rsquo;instant, l&rsquo;outil ne s&rsquo;\u00e9tend pas au financement de projets entrepreneuriaux, culturels ou communautaires, comme le font entre autres des sites comme <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/laruchequebec.com\/\">La Ruche<\/a>.<\/span><\/p>\n<p><strong>Personal Fundraisers<\/strong> sera toutefois un solide concurrent \u00e0 des sites comme <strong>GoFundMe,<\/strong> qui poursuit sensiblement la m\u00eame mission.<\/p>\n<p>Une redevance de<strong> 6,9\u00a0%,<\/strong> pourcentage comparable \u00e0 celui exig\u00e9 par d&rsquo;autres sites du m\u00eame genre,\u00a0sera retenue par <strong>Facebook.<\/strong> Ces sommes visent \u00e0 couvrir les co\u00fbts de transaction et le processus de validation de l&rsquo;authenticit\u00e9 des campagnes. Des individus risquent malheureusement de profiter de la na\u00efvet\u00e9 de certains internautes afin de lancer des <strong>campagnes frauduleuses.<\/strong> C&rsquo;est pourquoi l&rsquo;entreprise doit assurer le maintien de la cr\u00e9dibilit\u00e9 de son outil. Sur ce point, le fait que les utilisateurs puissent voir facilement comment ils sont li\u00e9s \u00e0 la personne qui a initi\u00e9 la collecte de fonds sera sans doute b\u00e9n\u00e9fique.<\/p>\n<p>Personal Fundraisers sera d&rsquo;abord accessible aux <strong>\u00c9tats-Unis,<\/strong> mais il est fort probable que Facebook \u00e9tende ensuite son usage au <strong>Canada<\/strong> et dans plusieurs autres pays.<\/p>\n<p>En plus de son nouvel outil de sociofinancement, Facebook a annonc\u00e9 que son bouton <strong>\u00abDonner\u00bb<\/strong> pourra maintenant \u00eatre ajout\u00e9 aux productions diffus\u00e9es via <strong>Facebook Live.<\/strong> Cette option sera r\u00e9serv\u00e9e aux pages ayant \u00e9t\u00e9 certifi\u00e9es.<\/p>\n<div class=\"brdr2\"><\/div>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Les formations reli\u00e9es au sujet:<\/span><\/strong><\/span><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=28189\" target=\"_blank\"><strong><span style=\"font-size: 16px;\">Publicit\u00e9s sur Facebook: diffuser votre message aux bonnes personnes<\/span><\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=34273\" target=\"_blank\"><strong><span style=\"font-size: 16px;\">Gestion de communaut\u00e9: Facebook Entreprise<\/span><\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_42393\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/facebook-lancera-un-outil-de-sociofinancement\/\"  data-item_title=\"Facebook lancera un outil de sociofinancement\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S.jpg\"  data-item_date=\"2017-04-11T14:30:49-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis des ann\u00e9es, Facebook est un incontournable pour les organismes \u00e0 but non lucratif et les individus voulant promouvoir diverses causes. Son nombre \u00e9lev\u00e9 d&rsquo;utilisateurs et sa capacit\u00e9 \u00e0 rendre un contenu viral a contribu\u00e9 \u00e0 la popularit\u00e9 de plusieurs campagnes, dont le Ice Bucket Challenge de l&rsquo;ALS Association.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_42393\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/facebook-lancera-un-outil-de-sociofinancement\/\"  data-item_title=\"Facebook lancera un outil de sociofinancement\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/04\/facebook_photo_Fotolia_72470307_S.jpg\"  data-item_date=\"2017-04-11T14:30:49-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":42405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[186,1487,206],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/42393"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=42393"}],"version-history":[{"count":7,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/42393\/revisions"}],"predecessor-version":[{"id":42401,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/42393\/revisions\/42401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/42405"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=42393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=42393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=42393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}