{"id":43326,"date":"2017-05-09T14:20:03","date_gmt":"2017-05-09T18:20:03","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=43326"},"modified":"2017-05-09T16:50:43","modified_gmt":"2017-05-09T20:50:43","slug":"echos-de-lindustrie-la-derniere-campagne-de-la-saaq-le-coq-dexceldor-les-clients-futes-de-super-c-et-un-gain-pour-cossette","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-la-derniere-campagne-de-la-saaq-le-coq-dexceldor-les-clients-futes-de-super-c-et-un-gain-pour-cossette\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: la derni\u00e8re campagne de la SAAQ, Le Coq d&rsquo;Exceldor, les clients fut\u00e9s de Super C et un gain pour Cossette"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">9 mai 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Une campagne de la<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/saaq.gouv.qc.ca\/\" target=\"_blank\">SAAQ<\/a><\/span> \u00abLes dommages sont incomparables\u00bb sign\u00e9e\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-43331 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq.png\" width=\"681\" height=\"451\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq.png 1086w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq-300x199.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq-768x508.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq-1024x678.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/saaq-900x596.png 900w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/p>\n<p class=\"p2\">La SAAQ a lanc\u00e9 le 8 mai sa campagne de sensibilisation pour la protection des usagers vuln\u00e9rables. Sign\u00e9e lg2, la campagne vise \u00e0 sensibiliser les automobilistes au fait que sur la route, ils doivent faire attention aux pi\u00e9tons, cyclistes et motocyclistes.<\/p>\n<p class=\"p2\">Sign\u00e9e \u00abLes dommages sont incomparables\u00bb, la campagne comprend trois messages t\u00e9l\u00e9 de 10 secondes, un message radio en fran\u00e7ais et en anglais, ainsi que diff\u00e9rentes d\u00e9clinaisons sur les r\u00e9seaux sociaux. La campagne sera en ondes jusqu\u2019au 28 mai.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/IOcd0_9t2_M\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/iTYAjYS4Hhs\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/wDo6XXj61BQ\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b>Une campagne fi\u00e8re comme un coq pour\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.exceldor.ca\/fr\" target=\"_blank\">Exceldor<\/a>\u00a0<\/span>r\u00e9alis\u00e9e par <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a><\/span><\/b><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-43340 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/coq.png\" width=\"603\" height=\"410\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/coq.png 1019w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/coq-300x204.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/coq-768x522.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/coq-900x612.png 900w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Dans sa r\u00e9cente campagne sign\u00e9e Cossette, Exceldor, qui se sp\u00e9cialise dans les produits de volaille, d\u00e9voile son tout nouveau personnage color\u00e9 et sympathique. <b>Le Coq<\/b>, interpr\u00e9t\u00e9 par l\u2019unique Antoine V\u00e9zina, est fier de mettre de l\u2019avant la grande qualit\u00e9 des produits Exceldor.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00abNous avons puis\u00e9 la fiert\u00e9 du Coq et son d\u00e9sir d\u2019excellence \u00e0 m\u00eame nos valeurs d\u2019entreprise\u00bb, affirme Isabelle Drouin,\u00a0vice-pr\u00e9sidente communication, marketing et innovation chez Exceldor. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00abNous sommes fiers d\u2019offrir des produits de qualit\u00e9, provenant d\u2019ici, et de signer <i>Exceldor: Beau. Bon. Poulet.<\/i>\u00bb<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les trois messages de 15 secondes mettent en sc\u00e8ne Le Coq qui vante les m\u00e9rites de ses poulets avant de conclure par un traditionnel et amusant \u00abCocorico\u00bb. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00abNous souhaitions donner une tonalit\u00e9 forte et distinctive \u00e0 la marque et aux produits Exceldor\u00bb, conclut Yvon Brossard, vice-pr\u00e9sident cr\u00e9ation chez Cossette. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les messages seront diffus\u00e9s \u00e0 la t\u00e9l\u00e9vision et sur le Web jusqu\u2019au 4 juin.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/0WIZZLg9t3Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\" style=\"text-align: left;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/PublicisMontreal\/\" target=\"_blank\">Publicis<\/a><\/span> pr\u00e9sente: Les clients fut\u00e9s \u00e0 l&rsquo;honneur chez <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.superc.ca\/index.fr.html\" target=\"_blank\">Super C<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-43329 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc.png\" width=\"575\" height=\"297\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc.png 1235w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc-300x155.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc-768x397.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc-1024x529.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/superc-900x465.png 900w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Super C et Publicis soulignent le c\u00f4t\u00e9 fut\u00e9 de ceux qui veulent profiter du meilleur rapport qualit\u00e9-quantit\u00e9-prix.<\/p>\n<p>L\u2019offensive s\u2019imbrique dans l\u2019\u00e9volution naturelle de la plateforme Z\u00e9ro Compromis lanc\u00e9e par le d\u00e9taillant il y a deux ans. Aujourd\u2019hui, Super C s\u2019appuie sur une marque forte et un porte-parole solidement \u00e9tabli, Guy Jodoin, pour faire passer son message: cet \u00e9t\u00e9, les consommateurs feront z\u00e9ro compromis et n\u2019auront pas \u00e0 se priver gr\u00e2ce aux \u00e9conomies qu\u2019ils feront chez Super\u00a0C.<\/p>\n<p>\u00abL\u2019id\u00e9e pour cette nouvelle campagne \u00e9tait d\u2019illustrer\u00a0concr\u00e8tement\u00a0ce que les trois grandes promesses de la banni\u00e8re, \u00e0 savoir \u00a0\u00bb Toujours frais, toujours en stock, toujours \u00e0 bas prix \u00ab\u00a0, repr\u00e9sentent dans le quotidien de nos clients\u00bb, explique Alain Tadros, vice-pr\u00e9sident marketing.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/2AF6t2aiBzE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p><span class=\"s1\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a><\/span> devient l\u2019agence mondiale de la marque\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/alliancetouristique.com\/\" target=\"_blank\">Qu\u00e9becOriginal<\/a><\/span><\/b><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><img loading=\"lazy\" class=\"aligncenter wp-image-43338 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal.jpg\" width=\"604\" height=\"340\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal.jpg 1152w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/05\/orignal-900x506.jpg 900w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/alliancetouristique.com\/\" target=\"_blank\">L\u2019Alliance de l\u2019industrie touristique du Qu\u00e9bec (\u00abAlliance\u00bb)<\/a><\/span> a choisi Cossette pour l\u2019accompagner dans le d\u00e9veloppement et la mise en \u0153uvre d\u2019une strat\u00e9gie marketing visant \u00e0 promouvoir la destination et la marque Qu\u00e9becOriginal dans le monde entier.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Cossette aura pour mandat de proposer et de mettre en \u0153uvre un plan strat\u00e9gique qui inclura le d\u00e9veloppement de la marque Qu\u00e9becOriginal et la production de campagnes int\u00e9gr\u00e9es con\u00e7ues en fonction des client\u00e8les et des march\u00e9s cibl\u00e9s dans le plan strat\u00e9gique marketing 2017-2020 du Qu\u00e9bec d\u00e9termin\u00e9 par l\u2019Alliance.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019agence dispose d\u2019une expertise solide dans le domaine du tourisme, puisqu\u2019elle travaille d\u00e9j\u00e0 sur des mandats avec des partenaires de l\u2019Alliance, dont l\u2019Office du tourisme de Qu\u00e9bec, Tourisme Montr\u00e9al et Destination Canada.<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_43326\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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size=\"3\"><\/div>","protected":false},"author":1,"featured_media":43331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[186,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/43326"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=43326"}],"version-history":[{"count":12,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/43326\/revisions"}],"predecessor-version":[{"id":43354,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/43326\/revisions\/43354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/43331"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=43326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=43326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=43326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}