{"id":4482,"date":"2014-05-27T08:00:15","date_gmt":"2014-05-27T12:00:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=4482"},"modified":"2014-05-28T07:18:43","modified_gmt":"2014-05-28T11:18:43","slug":"marketing-de-segment-la-communaute-noire-lgbt-migre-vers-le-web","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marketing-de-segment-la-communaute-noire-lgbt-migre-vers-le-web\/","title":{"rendered":"Marketing de segment: la communaut\u00e9 noire LGBT migre vers le Web"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-4483 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow-300x224.jpg\" alt=\"ResizedImage365273-Rainbow\" width=\"213\" height=\"159\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow-300x224.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow.jpg 365w\" sizes=\"(max-width: 213px) 100vw, 213px\" \/><\/a><span style=\"color: #000080;\"><strong>Vous connaissez sans doute l&rsquo;acronyme LGBT. Regroupant les communaut\u00e9s lesbienne, gaie, bisexuelle et transgenre, ce symbole de la diversit\u00e9 sexuelle et culturelle est aujourd\u2019hui devenu synonyme d&rsquo;un dynamisme \u00e9conomique, social, culturel et politique incontournable en Am\u00e9rique du Nord.<\/strong><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Communaut\u00e9s de plus en plus riches, organis\u00e9es et proactives, il est cons\u00e9quemment normal de s\u2019int\u00e9resser \u00e0 leurs comportements sociaux. Et d\u2019apr\u00e8s <strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/www.communitymarketinginc.com\/,\"><span style=\"color: #ff6600;\">Community Marketing inc.<\/span><\/a><\/span><\/strong>,\u00a0une firme dont la sp\u00e9cialit\u00e9 est justement d\u2019\u00e9tudier les comportements des communaut\u00e9s LGBT sur une foule de sujets, les Noirs\u00a0aux \u00c9tats-Unis tendent graduellement mais s\u00fbrement vers les m\u00e9dias sociaux lorsque vient le temps de comprendre leurs habitudes en mati\u00e8re d\u2019information et de consommation.<\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/172826.gif\"><img loading=\"lazy\" class=\"alignright wp-image-4484\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/172826-300x232.gif\" alt=\"172826\" width=\"209\" height=\"161\" \/><\/a><\/p>\n<p class=\"p2\"><span class=\"s1\">Dans cette perspective, l\u2019\u00e9tude conclue que 28% d\u2019entre eux\/elles ont augment\u00e9 leurs visites sur les blogues et sites Internet dont les th\u00e8mes touchent les LGBT, 9% ont r\u00e9duit leur fr\u00e9quentation alors que 54% des gens consult\u00e9s n\u2019ont rien chang\u00e9 de leurs habitudes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Il y a \u00e9galement une augmentation notable du c\u00f4t\u00e9 des bulletins \u00e9lectroniques LGBT, lesquels viennent absorber une augmentation nette de 12% de la consommation quotidienne totale pour ce genre de publication.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b>Des publicit\u00e9s Facebook populaires!<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/172827.gif\"><img loading=\"lazy\" class=\"alignleft wp-image-4488 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/172827-216x300.gif\" alt=\"172827\" width=\"144\" height=\"200\" \/><\/a>Dans l\u2019univers des m\u00e9dias sociaux, Community Marketing inc. constate que 27% des Black LGBT ont cliqu\u00e9 sur une banni\u00e8re publicitaire identifi\u00e9e \u00e0 leur communaut\u00e9, alors que 52% ont manifest\u00e9 un \u00abamour\u00bb suffisant pour cliquer un \u00abj\u2019aime\u00bb sur une page d\u2019entreprise.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Il semble que l\u2019enthousiasme des Black LGBT pour les banni\u00e8res publicitaires Facebook d\u2019organisations associ\u00e9es \u00e0 leurs communaut\u00e9s soit tel que 39% d\u2019entre eux\/elles aient cliqu\u00e9 sur le lien vers un site Web cibl\u00e9. Enfin, et ce nombre peut sembler surprenant, 23% des sond\u00e9s affirment avoir eu le r\u00e9flexe de transf\u00e9rer le lien publicitaire vers un ami.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Des comportements sociaux et \u00e9conomiques qui, tranquillement mais s\u00fbrement, prennent racine dans le Web.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4482\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-segment-la-communaute-noire-lgbt-migre-vers-le-web\/\"  data-item_title=\" Marketing de segment: la communaut\u00e9 noire LGBT migre vers le Web\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow.jpg\"  data-item_date=\"2014-05-27T08:00:15-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous connaissez sans doute l&rsquo;acronyme LGBT. Regroupant les communaut\u00e9s lesbienne, gaie, bisexuelle et transgenre, ce symbole de la diversit\u00e9 sexuelle et culturelle est aujourd\u2019hui devenu synonyme d&rsquo;un dynamisme \u00e9conomique, social, culturel et politique incontournable en Am\u00e9rique du Nord. Communaut\u00e9s de plus en plus riches, organis\u00e9es et proactives, il est cons\u00e9quemment normal de s\u2019int\u00e9resser \u00e0 leurs [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4482\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-segment-la-communaute-noire-lgbt-migre-vers-le-web\/\"  data-item_title=\" Marketing de segment: la communaut\u00e9 noire LGBT migre vers le Web\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/ResizedImage365273-Rainbow.jpg\"  data-item_date=\"2014-05-27T08:00:15-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":4483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4482"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=4482"}],"version-history":[{"count":16,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4482\/revisions"}],"predecessor-version":[{"id":4560,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4482\/revisions\/4560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/4483"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=4482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=4482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=4482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}