{"id":45336,"date":"2017-07-04T14:20:49","date_gmt":"2017-07-04T18:20:49","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=45336"},"modified":"2017-07-04T15:08:59","modified_gmt":"2017-07-04T19:08:59","slug":"echos-de-lindustrie-okanada-ca-demenage-et-les-recentes-nominations","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-okanada-ca-demenage-et-les-recentes-nominations\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: OKANADA, \u00c7a d\u00e9m\u00e9nage et les r\u00e9centes nominations"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">4 juillet 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><b>Colin Mochrie chante OKANADA: une pr\u00e9sentation de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a><\/span><\/b><\/p>\n<p class=\"p2\"><img loading=\"lazy\" class=\"aligncenter wp-image-45342 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka.png\" width=\"728\" height=\"394\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka.png 1630w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka-300x163.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka-768x416.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka-1024x555.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/oka-900x488.png 900w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/p>\n<p class=\"p3\">Profitant des c\u00e9l\u00e9brations entourant le 150<sup><span class=\"s2\">e\u00a0<\/span><\/sup>anniversaire du Canada,\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.fromageoka.ca\/fr\/\" target=\"_blank\">OKA,<\/a> <\/span>en collaboration avec lg2, lance la campagne OKANADA afin de renforcer son image en tant qu\u2019ultime fromage fin canadien.<\/p>\n<p class=\"p3\">Au coeur de cette campagne se retrouve une vid\u00e9o \u00abstunt\u00bb de 60\u00a0secondes, ainsi qu\u2019une d\u00e9clinaison de 30\u00a0secondes, mettant en vedette le c\u00e9l\u00e8bre acteur et improvisateur canadien Colin Mochrie. On le retrouve ainsi dans les rues de la capitale nationale \u00e0 interroger les passants \u00e0 la mani\u00e8re d\u2019un vox pop. Les Canadiens connaissent bien leur pays, mais connaissent-ils aussi bien leurs fromages fins?<\/p>\n<p class=\"p3\">\u00abCette initiative s\u2019inscrit dans notre strat\u00e9gie de d\u00e9veloppement de la marque OKA pour en faire le fromage embl\u00e9matique du Canada. Nos fromages \u00e9tant d\u00e9j\u00e0 bien \u00e9tablis et connus au Qu\u00e9bec, nous d\u00e9sirons utiliser l\u2019h\u00e9ritage canadien et local de la marque pour accro\u00eetre sa notori\u00e9t\u00e9 \u00e0 l\u2019\u00e9chelle nationale\u00bb, souligne Bruno Ledoux, chef de marques senior, OKA &amp; ANCO.<\/p>\n<p class=\"p3\">En plus de la vid\u00e9o \u00abstunt\u00bb principale, la campagne comprend des banni\u00e8res Web, un microsite (<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.fromageoka.ca\/fr\/\" target=\"_blank\">fromageoka.ca<\/a><\/span>) offrant un coupon-rabais de 150\u00a0cents sur tout achat de fromage OKA ainsi que des publications Facebook sur la page du Bar \u00e0 fromages <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.agropur.com\/fr\/\" target=\"_blank\">Agropur.<\/a><\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TS0i2QiRG3k\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span class=\"s1\">La derni\u00e8re campagne m\u00e9dias sociaux d&rsquo;<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.airmiles.ca\/arrow\/Home?changeLocale=fr_FR\" target=\"_blank\">AIR MILES<\/a><\/span> sign\u00e9e <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/northstrategic.com\/\" target=\"_blank\">North Strategic<\/a><\/span><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-45345 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/demen.png\" width=\"508\" height=\"456\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/demen.png 821w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/demen-300x269.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/demen-768x689.png 768w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/p>\n<p class=\"p1\">Afin de se positionner plus sp\u00e9cifiquement au Qu\u00e9bec, AIR MILES aime collaborer avec des humoristes locaux pour ses campagnes. Cette fois, c&rsquo;est <strong>Julien Lacroix<\/strong> qui a \u00e9t\u00e9 choisi pour parler de quoi ne PAS faire lors d&rsquo;un d\u00e9m\u00e9nagement. L&rsquo;objectif est que les Adh\u00e9rents AIR MILES partagent eux aussi leurs anecdotes de d\u00e9m\u00e9nagement. Julien Lacroix est une \u00e9toile montante de l&rsquo;humour et plus particuli\u00e8rement sur le Web.<\/p>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.facebook.com\/AirMilesCanada\/videos\/10154971772688227\/\" target=\"_blank\">Pour voir la vid\u00e9o, cliquez ici.<\/a><\/span><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Nouveau chef de la direction chez\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/citoyenoptimum.com\/\" target=\"_blank\">Citoyen Optimum<\/a><\/span> (<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.businesswire.com\/news\/home\/20170628005970\/fr\" target=\"_blank\">Citizen Relations<\/a><\/span>)<\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-45340 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final.jpg\" width=\"429\" height=\"429\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final.jpg 908w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/JJ_Final-900x900.jpg 900w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/p>\n<p>Citoyen Optimum (Citizen Relations) et sa soci\u00e9t\u00e9 m\u00e8re Vision7 International, une entreprise du groupe de communications BlueFocus International, annoncent aujourd\u2019hui la nomination de<strong> Jim Joseph<\/strong> au poste de chef de la direction. <strong>Daryl\u00a0McCullough,<\/strong> l\u2019ancien chef de la direction et pr\u00e9sident, demeure avec l\u2019organisation \u00e0 titre de pr\u00e9sident du conseil de Citoyen Optimum et du groupe RP de Vision7 International.<\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><b>Nomination chez<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/quebecormediaventes.ca\/fr\/\" target=\"_blank\">Qu\u00e9becor Groupe M\u00e9dia<\/a><\/span><\/b><\/p>\n<p class=\"p2\"><img loading=\"lazy\" class=\"aligncenter wp-image-45337 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik.jpg\" width=\"364\" height=\"471\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik.jpg 1965w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik-232x300.jpg 232w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik-768x994.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik-791x1024.jpg 791w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Erik-900x1165.jpg 900w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/p>\n<p class=\"p2\">Le Vice-pr\u00e9sident ex\u00e9cutif, R\u00e9gie publicitaire Qu\u00e9becor Groupe M\u00e9dia, Vice-pr\u00e9sident, Ventes et Cr\u00e9ativit\u00e9 M\u00e9dia Groupe TVA, <b>Donald Lizotte<\/b>, est heureux d\u2019annoncer la nomination d\u2019<b>Erik De Pokomandy <\/b>\u00e0 titre de Directeur Principal, Ventes Commandites de Qu\u00e9becor Groupe M\u00e9dia.<\/p>\n<p class=\"p3\">Dot\u00e9 d\u2019une grande exp\u00e9rience professionnelle dans le marketing et la vente de partenariats strat\u00e9giques, Erik, anciennement Directeur, marketing et partenariats strat\u00e9giques chez Groupe de course Octane (Le Grand Prix F1 du Canada), entame cette nouvelle \u00e9tape dans sa carri\u00e8re avec un riche bagage commercial.<\/p>\n<p class=\"p3\">Il rel\u00e8vera directement de Donald Lizotte et aura sous sa direction les repr\u00e9sentants ventes commandites de Gestev.<\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Nouvelle nomination chez\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.iprospect.com\/fr\/ca\/\" target=\"_blank\">iProspect<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-45338 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory.jpg\" width=\"456\" height=\"304\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory.jpg 5472w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Malory-900x600.jpg 900w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Mallory Illido-Berthom\u00e9<\/strong>\u00a0devient Directeur, production marketing num\u00e9rique.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mallory a auparavant occup\u00e9 des r\u00f4les de direction chez Mindshare (Group M) et Omnicom Media Group en France. Il chapeautera d\u00e9sormais les \u00e9quipes de production en achat m\u00e9dia, acquisition m\u00e9dia et analytique Web d\u2019iProspect, et s\u2019assurera de livrer des produits de qualit\u00e9 \u00e0 nos clients et de g\u00e9rer les programmes d\u2019innovation continue de l\u2019agence.\u00a0<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_45336\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agropur, lg2, AIR MILES, North Strategic, Citoyen Optimum, Qu\u00e9becor Groupe M\u00e9dia, iProspect.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_45336\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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