{"id":45551,"date":"2017-07-11T14:30:58","date_gmt":"2017-07-11T18:30:58","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=45551"},"modified":"2017-07-11T17:30:48","modified_gmt":"2017-07-11T21:30:48","slug":"echos-de-lindustrie-une-nouvelle-typo-pour-remplir-le-vide-un-vin-pour-celebrer-lete-et-les-recentes-nominations","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-une-nouvelle-typo-pour-remplir-le-vide-un-vin-pour-celebrer-lete-et-les-recentes-nominations\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: une nouvelle typo pour remplir le vide, un vin pour c\u00e9l\u00e9brer l&rsquo;\u00e9t\u00e9 et les r\u00e9centes nominations"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">11 juillet 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a><\/span> et<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/garde-manger.qc.ca\/\">le Garde-Manger Pour Tous<\/a>\u00a0<\/span>cr\u00e9ent une typo pour aider \u00e0 remplir le vide<\/b><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-45571 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3.jpg\" width=\"583\" height=\"307\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3.jpg 1500w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3-300x158.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3-768x404.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3-1024x539.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/CB-assiettes3-900x474.jpg 900w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/p>\n<p>Apr\u00e8s le\u00a0coup d&rsquo;\u00e9clat\u00a0de <i>#3000assiettes<\/i>, le Garde-Manger Pour Tous (GMPT) et Cossette d\u00e9clinent \u00e0 nouveau le symbole de l\u2019assiette vide, cette fois, en typographie.<\/p>\n<p class=\"p5\"><span class=\"s1\">S\u2019inspirant de la mission du GMPT, qui remplit chaque midi 3\u00a0000\u00a0assiettes pour nourrir des \u00e9coliers montr\u00e9alais issus de milieux d\u00e9favoris\u00e9s, Cossette a d\u00e9velopp\u00e9 l\u2019identit\u00e9 visuelle de la soir\u00e9e, par l\u2019entremise notamment d\u2019une typographie con\u00e7ue sp\u00e9cialement pour le cocktail-b\u00e9n\u00e9fice annuel de l\u2019organisme. Elle permet de communiquer facilement l\u2019impact direct entre la participation \u00e0 la soir\u00e9e et les retomb\u00e9es b\u00e9n\u00e9fiques pour les enfants.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">La campagne comprend <\/span><span class=\"s1\">une s\u00e9rie de vid\u00e9os promotionnelles pour les m\u00e9dias sociaux, des affiches, des d\u00e9pliants et l\u2019habillage de la soir\u00e9e.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/SewXYtIpdyY\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p><strong>C\u00e9l\u00e9brez l&rsquo;\u00e9t\u00e9 avec le nouveau vin ros\u00e9 exclusif \u00e0\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.lacage.ca\/\" target=\"_blank\">La Cage\u00a0\u2013 Brasserie sportive<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-45557 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/cage.png\" width=\"569\" height=\"201\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/cage.png 1005w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/cage-300x106.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/cage-768x271.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/cage-900x318.png 900w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/p>\n<p>La Cage \u2013 Brasserie sportive, qui souhaitait se positionner pour le d\u00e9but de la saison des terrasses, a mandat\u00e9<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/agencefdm.com\/accueil\" target=\"_blank\"> Agence FDM <\/a><\/span>afin de faire du bruit autour de son tout nouveau ros\u00e9, Le Cerb\u00e8re, disponible exclusivement dans ses restaurants.<\/p>\n<p>Agence FDM a alors d\u00e9velopp\u00e9 un concept de campagne d\u2019influence spontan\u00e9e et originale principalement dirig\u00e9e vers Instagram qui visait \u00e0 pr\u00e9senter une nouvelle facette de La Cage par l\u2019entremise de son nouveau vin ros\u00e9.<\/p>\n<p>Le 21\u00a0juin dernier, premi\u00e8re journ\u00e9e officielle de l\u2019\u00e9t\u00e9, plus d\u2019une quarantaine de blogueurs et de personnalit\u00e9s influentes du web ont re\u00e7u un paquet-surprise qui devait \u00eatre ouvert la journ\u00e9e-m\u00eame. Le sac contenait le tout nouveau vin Le Cerb\u00e8re ros\u00e9 ainsi qu\u2019une coupe et un message personnalis\u00e9 et sign\u00e9 de la main de Louis-Fran\u00e7ois Marcotte, vice-pr\u00e9sident innovation et image de marque, les invitant \u00e0 lever leur verre \u00e0 l\u2019\u00e9t\u00e9, tout en utilisant le mot-clic #cheerslacage.<\/p>\n<p>Pr\u00e8s de 85\u00a0% des personnes ayant re\u00e7u le paquet ont c\u00e9l\u00e9br\u00e9 la premi\u00e8re journ\u00e9e d\u2019\u00e9t\u00e9 en levant leur verre sur Instagram. Au total, cette initiative spontan\u00e9e imagin\u00e9e par Agence FDM a permis d\u2019obtenir une port\u00e9e d\u00e9passant le million d\u2019impressions en moins de 24\u00a0heures.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-45558 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm.jpg\" width=\"378\" height=\"378\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm.jpg 1080w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm-300x300.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm-768x768.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm-1024x1024.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm-144x144.jpg 144w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/fdm-900x900.jpg 900w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/p>\n<div class=\"brdr2\"><\/div>\n<p><strong>Deux nouveaux joueurs dans l\u2019\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/ca-fr.havas.com\/\" target=\"_blank\">Havas Montr\u00e9al<\/a><\/span><\/strong><\/p>\n<p><strong>\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-45560 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc.jpg\" width=\"412\" height=\"275\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc.jpg 5760w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/luc-900x600.jpg 900w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/strong><\/p>\n<p>Havas Montr\u00e9al accueille dans ses rangs <strong>Luc Brissette <\/strong>(sur la photo ci-haut), directeur artistique, et <strong>Joan Campos-Oriola <\/strong>(sur la photo ci-bas), conseill\u00e8re.<\/p>\n<p>Dipl\u00f4m\u00e9 en design graphique de l\u2019\u00c9cole de design de l\u2019UQAM, <strong>Luc Brissette<\/strong> s\u2019int\u00e9resse d\u2019abord \u00e0 la photographie et fait ses premi\u00e8res armes chez Magenta. \u00c0 titre de coordonnateur \u00e0 la qualit\u00e9 photo et \u00e0 la direction artistique, il est responsable de la constance de la qualit\u00e9 photo et du renouvellement de l\u2019offre de l\u2019entreprise. Il fait ensuite le saut en agence chez FCB Montr\u00e9al comme directeur artistique sur les comptes de Fido, d\u2019Air Canada et de belairdirect. Activement impliqu\u00e9 dans sa communaut\u00e9, il donne de son temps \u00e0 GRIS-Montr\u00e9al. Ses talents et son expertise seront des atouts majeurs pour les clients de Havas Montr\u00e9al.<\/p>\n<p>Apr\u00e8s un s\u00e9jour \u00e0 Montr\u00e9al en 2013 pour un \u00e9change \u00e9tudiant \u00e0 l\u2019UQAM,<strong> Joan Campos-Oriola<\/strong> retourne en France pour terminer ses \u00e9tudes en mode et marketing \u00e0 MOD\u2019SPE Paris. Son dipl\u00f4me en poche, elle d\u00e9croche un poste de charg\u00e9e de projets \u00e0 l\u2019agence The Other Store, o\u00f9 elle acquiert une solide exp\u00e9rience en commerce \u00e9lectronique aupr\u00e8s de clients de renom du secteur de la mode. De retour \u00e0 Montr\u00e9al, son mandat chez Havas sera de mener \u00e0 terme des projets technologiques, notamment pour la Banque Nationale.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-45561 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan.jpg\" width=\"434\" height=\"289\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan.jpg 5760w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/joan-900x600.jpg 900w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Une conseill\u00e8re aux affaires corporatives s&rsquo;ajoute \u00e0 l&rsquo;\u00e9quipe de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/citoyenoptimum.com\/\" target=\"_blank\">Citoyen Optimum<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-45566 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle.jpg\" width=\"501\" height=\"333\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle.jpg 2048w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle-768x511.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/07\/Photo-Emmanuelle-900x599.jpg 900w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p class=\"p2\">Cherchant \u00e0 constamment innover et \u00e0 en offrir plus \u00e0 ses clients, Citoyen Optimum a le plaisir d\u2019annoncer l\u2019arriv\u00e9e d<strong>\u2019Emmanuelle Rouillard-Moreau<\/strong> \u00e0 titre de conseill\u00e8re aux affaires corporatives au bureau de Montr\u00e9al.<\/p>\n<p class=\"p3\">Cumulant plusieurs ann\u00e9es d&rsquo;exp\u00e9rience au sein de cabinets de relations publiques, Emmanuelle poss\u00e8de une tr\u00e8s grande connaissance des relations m\u00e9dias, des affaires publiques et corporatives en ayant eu l\u2019opportunit\u00e9 de collaborer de pr\u00e8s \u00e0 des mandats tr\u00e8s diversifi\u00e9s. Elle a notamment d\u00e9montr\u00e9 un int\u00e9r\u00eat tr\u00e8s marqu\u00e9 pour l\u2019industrie du commerce au d\u00e9tail en ayant entre autres oeuvr\u00e9 aupr\u00e8s du Conseil qu\u00e9b\u00e9cois du commerce de d\u00e9tail (CQCD).<\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_45551\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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