{"id":46215,"date":"2017-08-11T14:30:03","date_gmt":"2017-08-11T18:30:03","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=46215"},"modified":"2017-08-16T16:41:27","modified_gmt":"2017-08-16T20:41:27","slug":"marketing-dinfluence-creer-une-campagne-efficace","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marketing-dinfluence-creer-une-campagne-efficace\/","title":{"rendered":"Marketing d\u2019influence: Cr\u00e9er une campagne efficace"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Ne manquez pas la chance de suivre cette formation sur le\u00a0marketing d\u2019influence, qui est de plus en plus utilis\u00e9 par les marques et les annonceurs.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-46218 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark.jpg\" width=\"620\" height=\"310\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark.jpg 800w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark-768x384.jpg 768w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Mais comment s\u2019y prendre pour mettre en place une campagne de marketing d\u2019influence en ciblant les\u00a0<strong>bons influenceurs<\/strong>\u00a0pour votre\u00a0<strong>client\u00e8le cible<\/strong>.<\/p>\n<p>L\u2019objectif de cette formation est d\u2019outiller les responsables marketing \u00e0 utiliser le marketing d\u2019influence dans leurs\u00a0<strong>campagnes m\u00e9dias<\/strong>\u00a0afin d\u2019atteindre leurs\u00a0<strong>objectifs<\/strong>.<\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">La formatrice<\/span><\/strong><\/span><\/h2>\n<p><strong>Caroline Cormie<\/strong><strong>r<\/strong>\u00a0est dipl\u00f4m\u00e9e de l\u2019Universit\u00e9 de Sherbrooke en informatique de gestion. Passionn\u00e9e par le\u00a0<strong>marketing d\u2019influence<\/strong>, elle a pour mission de trouver des\u00a0<strong>solutions novatrices<\/strong>\u00a0pour comprendre l\u2019int\u00e9r\u00eat envers les influenceurs. Elle a cr\u00e9\u00e9 la plateforme\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/plik.co\/\">Plik.co<\/a>\u00a0<\/span>une plate-forme unique au Canada qui permet aux marques de d\u00e9couvrir, cibler et collaborer avec les<strong>\u00a0influenceurs num\u00e9riques les plus adapt\u00e9s<\/strong>\u00a0\u00e0 leur domaine d\u2019affaires.<\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Pourquoi Isarta Formation?<\/span><\/strong><\/span><\/h2>\n<ul>\n<li>Petits groupes pour favoriser les interactions. Osez poser vos questions!<\/li>\n<li>Mises en contexte et exemples adapt\u00e9s au march\u00e9 Qu\u00e9b\u00e9cois.<\/li>\n<\/ul>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Les th\u00e8mes abord\u00e9s:<\/strong><\/span><\/h2>\n<div>\n<ul>\n<li>Introduction au marketing d\u2019influence<\/li>\n<li>Qu\u2019est-ce qu\u2019un influenceur?<\/li>\n<li>Comment trouver le bon influenceur?<\/li>\n<li>Comment g\u00e9rer la gestion des attentes sur le ROI<\/li>\n<li>Les \u00e9tapes \u00e0 la mise en place d\u2019une campagne de marketing d\u2019influence<\/li>\n<\/ul>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Public cible<\/span><\/strong><\/span><\/h2>\n<p>Cette\u00a0formation s\u2019adresse \u00e0 toute personne qui \u00e0 la responsabilit\u00e9 de mettre en place une campagne de marketing d\u2019influence efficace et structur\u00e9e.<\/p>\n<p>Niveau: D\u00e9butant \u00e0 interm\u00e9daire<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<p>Le 22 ao\u00fbt 2017, de 8\u00a0h\u00a030 \u00e0 12\u00a0h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>Lieu: 329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p><strong><span style=\"color: #000080;\">Combien?<\/span><\/strong><\/p>\n<div>\n<p>Prix sp\u00e9cial:<br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-marketing-dinfluence-creer-une-campagne-efficace-35271214151\" target=\"_blank\">249$<\/a><\/span><\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-marketing-dinfluence-creer-une-campagne-efficace-35271214151\" target=\"_blank\">299$<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-marketing-dinfluence-creer-une-campagne-efficace-35271214151\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_46215\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-dinfluence-creer-une-campagne-efficace\/\"  data-item_title=\"Marketing d\u2019influence: Cr\u00e9er une campagne efficace\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark.jpg\"  data-item_date=\"2017-08-11T14:30:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ne manquez pas la chance de suivre cette formation sur le marketing d\u2019influence, qui est de plus en plus utilis\u00e9 par les marques et les annonceurs.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_46215\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-dinfluence-creer-une-campagne-efficace\/\"  data-item_title=\"Marketing d\u2019influence: Cr\u00e9er une campagne efficace\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/08\/mark.jpg\"  data-item_date=\"2017-08-11T14:30:03-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":46218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[92],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/46215"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=46215"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/46215\/revisions"}],"predecessor-version":[{"id":46251,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/46215\/revisions\/46251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/46218"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=46215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=46215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=46215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}