{"id":4763,"date":"2014-06-05T09:46:58","date_gmt":"2014-06-05T13:46:58","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=4763"},"modified":"2014-06-05T09:46:28","modified_gmt":"2014-06-05T13:46:28","slug":"pinterest-les-femmes-peu-receptives-aux-epingles-commanditees","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/pinterest-les-femmes-peu-receptives-aux-epingles-commanditees\/","title":{"rendered":"Pinterest: les femmes peu r\u00e9ceptives aux \u00e9pingles commandit\u00e9es"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/173433.gif\"><img loading=\"lazy\" class=\"alignright wp-image-4766 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/173433-300x292.gif\" alt=\"173433\" width=\"283\" height=\"275\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/173433-300x292.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/173433-50x50.gif 50w\" sizes=\"(max-width: 283px) 100vw, 283px\" \/><\/a>Avec une client\u00e8le largement f\u00e9minine &#8211; 85% des 40,1 millions d\u2019utilisateurs sont des utilisatrices aux \u00c9tats-Unis &#8211; le r\u00e9seau social\/partage de photographies <a href=\"http:\/\/fr.pinterest.com\/\"><strong><span style=\"color: #ff6600;\">Pinterest<\/span><\/strong><\/a> a d\u00e9voil\u00e9 hier les premiers r\u00e9sultats de tests effectu\u00e9s sur sa plateforme, lesquels impliquent l\u2019int\u00e9gration \u00abd\u2019\u00e9pingles commandit\u00e9es\u00bb gratuites aux contenus g\u00e9n\u00e9r\u00e9s par ses usagers afin de jauger leur \u00e9tat d&rsquo;esprit g\u00e9n\u00e9ral.<\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Si on en croit la firme de marketing de contenu\u00a0<span style=\"color: #ff6600;\"><strong><a href=\"http:\/\/www.ahalogy.com\/\"><span style=\"color: #ff6600;\">Ahalogy<\/span><\/a><\/strong><\/span> qui a collig\u00e9 les donn\u00e9es et dont le tableau ci-contre a \u00e9t\u00e9 reproduit par eMarketer, la r\u00e9action des usagers est globalement tr\u00e8s mitig\u00e9e. <\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">En effet, 27% des r\u00e9pondantes ont affirm\u00e9 \u00eatre irrit\u00e9es par ce genre de publicit\u00e9 alors que 42% se disent sans avis sur la question. Seuls 31% confirment ne pas \u00eatre d\u00e9rang\u00e9es par cette formule de plus en plus privil\u00e9gi\u00e9e dans les r\u00e9seaux sociaux.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Ces r\u00e9sultats ne semblent pas ralentir la direction de Pinterest qui a annonc\u00e9, en mai dernier, l\u2019introduction prochaine d\u2019\u00e9pingles commandit\u00e9es payantes dans son r\u00e9seau.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\" style=\"text-align: justify;\"><span class=\"s1\">Plus de douze marques appr\u00e9ci\u00e9es des femmes, parmi lesquelles Banana Republic, lululemon et Kraft, ont finalement accept\u00e9 de servir de cobaye, et ce pour une p\u00e9riode variant entre 3 et 6 mois, afin de valider ce qui semble \u00eatre la volont\u00e9 ferme de Pinterest: g\u00e9n\u00e9rer des revenus publicitaires suppl\u00e9mentaires.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pinterest-les-femmes-peu-receptives-aux-epingles-commanditees\/\"  data-item_title=\"Pinterest: les femmes peu r\u00e9ceptives aux \u00e9pingles commandit\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/images3.jpg\"  data-item_date=\"2014-06-05T09:46:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avec une client\u00e8le largement f\u00e9minine &#8211; 85% des 40,1 millions d\u2019utilisateurs sont des utilisatrices aux \u00c9tats-Unis &#8211; le r\u00e9seau social\/partage de photographies Pinterest a d\u00e9voil\u00e9 hier les premiers r\u00e9sultats de tests effectu\u00e9s sur sa plateforme, lesquels impliquent l\u2019int\u00e9gration \u00abd\u2019\u00e9pingles commandit\u00e9es\u00bb gratuites aux contenus g\u00e9n\u00e9r\u00e9s par ses usagers afin de jauger leur \u00e9tat d&rsquo;esprit g\u00e9n\u00e9ral. Si [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4763\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/pinterest-les-femmes-peu-receptives-aux-epingles-commanditees\/\"  data-item_title=\"Pinterest: les femmes peu r\u00e9ceptives aux \u00e9pingles commandit\u00e9es\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/images3.jpg\"  data-item_date=\"2014-06-05T09:46:58-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":4768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4763"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=4763"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4763\/revisions"}],"predecessor-version":[{"id":4772,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4763\/revisions\/4772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/4768"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=4763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=4763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=4763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}