{"id":4773,"date":"2014-06-05T09:44:05","date_gmt":"2014-06-05T13:44:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=4773"},"modified":"2014-06-05T09:45:45","modified_gmt":"2014-06-05T13:45:45","slug":"marketing-de-segment-vehicules-recherches-avec-services-de-communication","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/marketing-de-segment-vehicules-recherches-avec-services-de-communication\/","title":{"rendered":"Marketing de segment: v\u00e9hicules recherch\u00e9s avec appareils de communication&#8230; orient\u00e9s s\u00e9curit\u00e9!"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-4782 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S-300x199.jpg\" alt=\"Celllulare Gps\" width=\"231\" height=\"153\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S-300x199.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S.jpg 850w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/a>La nouvelle n\u2019a rien de surprenant en soi! Les consommateurs, ceux qui ach\u00e8tent des v\u00e9hicules automobiles, sont de plus en plus nombreux \u00e0 exiger des mod\u00e8les ayant des services de communication qu\u2019ils peuvent utiliser afin de rester en contact\u00a0avec leur monde.<\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">De plus en plus mobiles et interconnect\u00e9s, les automobilistes, dit <strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/www.capgemini.com\/\"><span style=\"color: #ff6600;\">Capgemini<\/span><\/a><\/span><\/strong> qui a conduit un sondage plan\u00e9taire sur leurs exigences dans ce segment de march\u00e9 tr\u00e8s concurrentiel et \u00e9volutif, sont \u00e0 la recherche de produits qui leur permettent d\u2019exploiter certaines fonctionnalit\u00e9s technologiques int\u00e9gr\u00e9es \u00e0 leur v\u00e9hicule: un syst\u00e8me de navigation dynamique, un acc\u00e8s en temps r\u00e9el au divertissement sur demande, une notification automatique en cas d\u2019urgence, etc.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/171752.gif\"><img loading=\"lazy\" class=\"alignright wp-image-4781 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/171752-283x300.gif\" alt=\"171752\" width=\"211\" height=\"224\" \/><\/a>En fait, 43% des gens consult\u00e9s indiquent \u00eatre\u00a0tr\u00e8s\u00a0int\u00e9ress\u00e9s par ces appareils de communication lorsqu&rsquo;ils feront le choix d&rsquo;un v\u00e9hicule \u00e0 l&rsquo;avenir. Le besoin de se sentir en contact (pour des raisons de communication, de s\u00e9curit\u00e9 ou d\u2019information) p\u00e8se de plus en plus sur les manufacturiers.<\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\"><span class=\"s1\">La s\u00e9curit\u00e9, notamment, pr\u00e9occupe les consommateurs d&rsquo;Internet au point d\u2019en faire leur exigence num\u00e9ro 1 lorsque vient le temps de choisir les fonctionnalit\u00e9s technologiques appropri\u00e9es. <\/span><\/p>\n<p class=\"p3\" style=\"text-align: justify;\">Mais \u00e9tonnamment, plus de 78% des sond\u00e9s indiquent ne pas avoir d&rsquo;appareils embarqu\u00e9s \u00ab\u00a0intelligents\u00a0\u00bb dans leur v\u00e9hicule. Parmi les 22% qui en poss\u00e8dent, 86% confirment toute\u00a0leur utilit\u00e9. Voil\u00e0 qui est rassurant&#8230;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4773\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-segment-vehicules-recherches-avec-services-de-communication\/\"  data-item_title=\"Marketing de segment: v\u00e9hicules recherch\u00e9s avec appareils de communication... orient\u00e9s s\u00e9curit\u00e9!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S.jpg\"  data-item_date=\"2014-06-05T09:44:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle n\u2019a rien de surprenant en soi! Les consommateurs, ceux qui ach\u00e8tent des v\u00e9hicules automobiles, sont de plus en plus nombreux \u00e0 exiger des mod\u00e8les ayant des services de communication qu\u2019ils peuvent utiliser afin de rester en contact\u00a0avec leur monde. De plus en plus mobiles et interconnect\u00e9s, les automobilistes, dit Capgemini qui a conduit [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4773\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/marketing-de-segment-vehicules-recherches-avec-services-de-communication\/\"  data-item_title=\"Marketing de segment: v\u00e9hicules recherch\u00e9s avec appareils de communication... orient\u00e9s s\u00e9curit\u00e9!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/Fotolia_32542617_S.jpg\"  data-item_date=\"2014-06-05T09:44:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":4782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4773"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=4773"}],"version-history":[{"count":8,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4773\/revisions"}],"predecessor-version":[{"id":4785,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4773\/revisions\/4785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/4782"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=4773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=4773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=4773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}