{"id":48512,"date":"2017-10-13T14:00:05","date_gmt":"2017-10-13T18:00:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48512"},"modified":"2017-10-13T16:47:04","modified_gmt":"2017-10-13T20:47:04","slug":"les-evenements-communication-et-marketing-de-la-semaine-4","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-4\/","title":{"rendered":"Les \u00e9v\u00e9nements communication et marketing de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>17 octobre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-48513 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/combustible-768x368.png\" width=\"467\" height=\"224\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/combustible-768x368.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/combustible-768x368-300x144.png 300w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Smarketing<\/span><\/strong><\/span><\/h2>\n<p>Une conf\u00e9rence sur le marketing Web radicalement diff\u00e9rente pour les PME.<\/p>\n<div class=\"sandbox-video-container\">\n<p class=\"title medium\">Apprenez avec les leader en marketing Web pour les PME au Qu\u00e9bec:<\/p>\n<ul>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Ryan D\u2019Mello (<span class=\"fs13\">Google)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Olivier Lambert (<span class=\"fs13\">La tranch\u00e9e)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Nectarios Economakis (<span class=\"fs13\">The PNR)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Julien Raby \u00a0(<span class=\"fs13\">Combustible)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Dany Pedneault (<span class=\"fs13\">Resolution Media)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">Alexandre Paquet (<span class=\"fs13\">Leadfox)<\/span><\/p>\n<\/li>\n<li class=\"title medium\">\n<p class=\"bold-1 fs20\">David Lecuyer (<span class=\"fs13\">Combustible)<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p><strong>Une conf\u00e9rence radicalement diff\u00e9rente<\/strong><\/p>\n<p class=\"title-sub\">Pas de phrases vides, pas de clich\u00e9s, pas d\u2019id\u00e9es pr\u00e9con\u00e7ues. Seulement des \u00e9tudes de cas, des donn\u00e9es propri\u00e9taires, des trucs et astuces de leaders du march\u00e9 Qu\u00e9b\u00e9cois.<\/p>\n<p class=\"title-sub\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<p>GREVIN MONTREAL<\/p>\n<p>705 Rue Sainte-Catherine Ouest<\/p>\n<p>bureau 5-104<\/p>\n<p>Montr\u00e9al, QC H3B 4G5<\/p>\n<p class=\"title-sub\"><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<p class=\"title-sub\">Le 17 octobre 2017 de 8 h 30 \u00e0 15 h<\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-smarketing-2017-levenement-de-reference-en-marketing-web-pour-les-pme-37050450896?discount=EARLY\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"sandbox-video-container\">\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>17 octobre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-48514\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Media-Fotolia-98077348-300x200.jpg\" width=\"415\" height=\"276\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Media-Fotolia-98077348-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Media-Fotolia-98077348.jpg 640w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><strong><span style=\"font-size: 24px; color: #000080;\">Planification m\u00e9dia: Les bases<\/span><\/strong><\/h2>\n<p>\u00abLe but de la discussion ne doit pas \u00eatre la victoire, mais l\u2019am\u00e9lioration.\u00bb &#8211; \u00a0Citation: Joseph Joubert<\/p>\n<p>Cette formation vous \u00e9clairera sur le r\u00f4le crucial de la\u00a0<strong>planification m\u00e9dia<\/strong>\u00a0dans votre strat\u00e9gie publicitaire. Un tour d\u2019horizon sur l\u2019univers m\u00e9dia dans des\u00a0<strong>termes simples et accessibles<\/strong>\u00a0\u00e0 tous.<\/p>\n<p>Quelle est la diff\u00e9rence entre une agence m\u00e9dia et une agence \u00e0 pleins services?\u00a0<strong>Qui rejoindre<\/strong>\u00a0et comment les rejoindre via les m\u00e9dias? Comment \u00e9tablir les\u00a0<strong>objectifs<\/strong>\u00a0et le\u00a0<strong>budget m\u00e9dia<\/strong>? Choisir les v\u00e9hicules publicitaires ad\u00e9quats selon les objectifs? Comment \u00e9valuer et\u00a0<strong>mesurer les impacts<\/strong>\u00a0de la campagne?<\/p>\n<p>Cette formation vous permettra d\u2019accro\u00eetre vos connaissances en planification m\u00e9dia menant \u00e0 des\u00a0<strong>choix strat\u00e9giques<\/strong>\u00a0avantageux.<\/p>\n<p><strong><span style=\"color: #000080;\">Niveau<\/span><\/strong><\/p>\n<p>D\u00e9butant<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 17 octobre de 13\u00a0h\u00a030 \u00e0 17\u00a0h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-planification-media-les-bases-35433218711\" target=\"_blank\">299$<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-planification-media-les-bases-35433218711\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"sandbox-video-container\">\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>18 octobre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-48517 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/fme-8_1496073261-768x221.jpg\" width=\"500\" height=\"144\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/fme-8_1496073261-768x221.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/fme-8_1496073261-768x221-300x86.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">FORUM MARQUE-EMPLOYEUR<\/span><\/strong><\/span><\/h2>\n<p>Attirer, recruter, fid\u00e9liser: les nouvelles strat\u00e9gies.<\/p>\n<div class=\"sandbox-video-container\">\n<p class=\"conference-subtitle\">En 2017, 75%\u00a0des gestionnaires en acquisition de talents estiment que la marque-employeur influence leur capacit\u00e9 \u00e0 embaucher de bons candidats. De plus, les nouvelles technologies et les m\u00e9dias sociaux favorisent le d\u00e9veloppement de cette pratique. Renforcer la strat\u00e9gie de marque-employeur fait donc naturellement partie des priorit\u00e9s actuelles des recruteurs au Qu\u00e9bec, au Canada et \u00e0 l\u2019international.<\/p>\n<p>\u2013 Quel est le nouveau visage du m\u00e9tier de recruteur?<br \/>\n\u2013 Comment se d\u00e9finit la culture d\u2019entreprise en 2017?<br \/>\n\u2013 Technologies, contenus, m\u00e9dias sociaux: quelles sont les meilleures pratiques?<\/p>\n<p>Cette troisi\u00e8me \u00e9dition du Forum Marque-employeur mettra de l\u2019avant les grandes tendances qui touchent l\u2019univers de la marque-entreprise. Des\u00a0<em>insights<\/em>\u00a0inspirants et des conseils pratiques seront offerts aux professionnels des ressources humaines et des communications.<\/p>\n<p><span style=\"color: #000080;\"><strong>\u00a0O\u00f9?<\/strong><\/span><\/p>\n<p><strong id=\"gm-title\">Soci\u00e9t\u00e9 des arts technologiques<\/strong><br \/>\n<span id=\"gm-address\">1201 Boul. St-Laurent<br \/>\nMontr\u00e9al, Qu\u00e9bec, H2X 2S6<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<\/div>\n<p>Le mercredi 18 octobre 2017 de 8 h 30 \u00e0 16 h<\/p>\n<div class=\"sandbox-video-container\">\n<p><a href=\"https:\/\/billetterie.infopresse.com\/evenement\/4d794ffb-9c14-4e2a-bce8-ba7944db8a7e?_ga=2.250686982.1223104355.1505484756-451548653.1423672545&amp;_ga=2.250686982.1223104355.1505484756-451548653.1423672545\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>19 octobre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-48519 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/jp.png\" width=\"419\" height=\"236\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/jp.png 692w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/jp-300x169.png 300w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Avez-vous *vraiment* une approche centr\u00e9e client pour g\u00e9n\u00e9rer de la nouvelle client\u00e8le?<\/span><\/strong><\/span><\/h2>\n<p>Ne manquez pas cette conf\u00e9rence de Jean-Pierre Lauzier (JPL Communications) dans le cadre du Congr\u00e8s Quartier des affaires du Qu\u00e9bec.<\/p>\n<p>Pour r\u00e9ussir une croissance des ventes de votre entreprise, vous avez deux grands d\u00e9fis qui se pr\u00e9sentent \u00e0 vous. Le premier est d\u2019attirer l\u2019attention chez les clients potentiels qui pourraient avoir besoin de vos services et le second est d\u2019augmenter votre taux de fermeture lorsque vous discutez avec un client potentiel.<\/p>\n<p>Lors de cette pr\u00e9sentation Annie Bienvenue, experte en communication et Jean-Pierre Lauzier, expert en vente unissent leur voix pour vous aider \u00e0 trouver des solutions \u00e0 ces deux grands d\u00e9fis dans le d\u00e9veloppement des affaires<\/p>\n<p><strong>Conf\u00e9rencier:<\/strong>\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jeanpierrelauzier\" target=\"_blank\" rel=\"noopener noreferrer\">Jean-Pierre Lauzier<\/a>:\u00a0Expert-conseil en vente, mise en march\u00e9 et service \u00e0 la client\u00e8le<\/p>\n<p><strong>Entreprise:<\/strong>\u00a0<a href=\"http:\/\/www.jeanpierrelauzier.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">JPL Communications<\/a><\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<p>3500 Boulevard du Souvenir, Laval, QC H7V 1X2<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<p>19 octobre 2017 d\u00e8s 10 h45<\/p>\n<p><a href=\"http:\/\/cqaq.ca\/sessions\/etre-plus-attrayant-affaire-generer-de-nouvelle-clientele-partie-1-conference-2017\/\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"sandbox-video-container\">\n<div class=\"brdr2\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48512\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-4\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-10-13T14:00:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voyez notre s\u00e9lection d&rsquo;\u00e9v\u00e9nements de la semaine: Smarketing; Planification m\u00e9dia: Les bases; FORUM MARQUE-EMPLOYEUR; Avez-vous *vraiment* une approche centr\u00e9e client pour g\u00e9n\u00e9rer de la nouvelle client\u00e8le?<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48512\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-4\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-10-13T14:00:05-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[1489,206,1176,410,1330],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48512"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=48512"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48512\/revisions"}],"predecessor-version":[{"id":48521,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48512\/revisions\/48521"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=48512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=48512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=48512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}