{"id":48529,"date":"2017-10-13T14:30:36","date_gmt":"2017-10-13T18:30:36","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48529"},"modified":"2017-10-13T16:53:19","modified_gmt":"2017-10-13T20:53:19","slug":"echos-de-lindustrie-ne-laissez-plus-tomber-vos-cheveux-ebox-se-fait-voir-ainsi-quentendre-et-autres-campagnes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-ne-laissez-plus-tomber-vos-cheveux-ebox-se-fait-voir-ainsi-quentendre-et-autres-campagnes\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Ne laissez plus tomber vos cheveux, EBOX se fait voir ainsi qu&rsquo;entendre et autres campagnes"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">13 octobre 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><b> <\/b><b>Un tout nouveau message publicitaire sign\u00e9<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/bob.ca\/\" target=\"_blank\">Bob<\/a> <\/span>pour <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.nutrisante.ca\/fr\/marque\/10-nutricap.html\" target=\"_blank\">Nutricap<\/a><\/span><\/b><\/p>\n<p class=\"p2\"><img loading=\"lazy\" class=\"aligncenter wp-image-48536 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/image.png\" width=\"470\" height=\"261\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/image.png 702w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/image-300x167.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/p>\n<p class=\"p3\">Les Laboratoires Nutrisant\u00e9 et l\u2019agence Bob pr\u00e9sentent un tout nouveau message publicitaire t\u00e9l\u00e9visuel pour le produit Nutricap Capiline<span class=\"s2\" style=\"font-size: 12px;\"><sup>MC<\/sup> <\/span>articul\u00e9 autour de la signature \u00abNe laissez plus tomber vos cheveux\u00bb.<\/p>\n<p class=\"p3\">En ondes depuis le mardi 3\u00a0octobre sur les grands r\u00e9seaux qu\u00e9b\u00e9cois et ontariens, le message est pr\u00e9sent\u00e9 en formats de 30 et 15\u00a0secondes.<\/p>\n<p class=\"p3\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/fTLnep-KV2Q\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.ebox.ca\/\" target=\"_blank\">EBOX<\/a><\/span> se fait voir et entendre gr\u00e2ce \u00e0 <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos <\/a><\/span>et\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.dentsumedia-network.com\/\" target=\"_blank\">Dentsu M\u00e9dia<\/a><\/span><\/b><\/span><span style=\"color: #3366ff;\"><b>\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><b><img loading=\"lazy\" class=\"aligncenter wp-image-48537 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches.jpeg\" width=\"653\" height=\"204\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches.jpeg 1280w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches-300x94.jpeg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches-768x240.jpeg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches-1024x320.jpeg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/ebox_affiches-900x281.jpeg 900w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">DentsuBos et Dentsu M\u00e9dia sont fi\u00e8res de signer la r\u00e9cente campagne pour le fournisseur Internet EBOX.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La campagne, qui visait le grand public et la client\u00e8le \u00e9tudiante, s\u2019est d\u00e9ploy\u00e9e sur plusieurs m\u00e9dias: affichage dans le m\u00e9tro de Montr\u00e9al, annonces imprim\u00e9es et num\u00e9riques, messages audio sur Spotify et \u00e0 la radio, affichage sur les autobus en r\u00e9gion.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00abPour nous, il \u00e9tait important de cr\u00e9er une plateforme cr\u00e9ative qui parlait le bon langage. EBOX est fier d\u2019\u00eatre 100\u00a0% qu\u00e9b\u00e9cois, \u00e7a devait se ressentir \u00e0 l\u2019\u00e9crit\u00bb, souligne Julien Thiry, directeur de cr\u00e9ation adjoint chez DentsuBos.<\/span><\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/u3scgwbSDG0\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><span class=\"s1\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><\/p>\n<p><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.epq.gouv.qc.ca\/F\/Info\/principal.aspx?gclid=CJfIzeiV7tYCFd1WDQod6SIC7A\" target=\"_blank\">\u00c9pargne Placements Qu\u00e9bec<\/a><\/span> s&rsquo;associe \u00e0\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/brad.ca\/\" target=\"_blank\">Brad<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-48540 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad.jpg\" width=\"494\" height=\"230\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad.jpg 1613w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad-300x139.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad-768x357.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad-1024x476.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/brad-900x418.jpg 900w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<p>\u00c9pargne Placements Qu\u00e9bec a lanc\u00e9 sa nouvelle campagne publicitaire afin de promouvoir les produits d\u2019\u00e9pargne et de retraite offerts \u00e0 la population. R\u00e9alis\u00e9e par Brad, la campagne de cette ann\u00e9e met de l\u2019avant le fait que les projets d\u2019avenir des \u00e9pargnants qu\u00e9b\u00e9cois sont en s\u00e9curit\u00e9 gr\u00e2ce aux produits d\u2019\u00c9pargne Placements Qu\u00e9bec. En plus de mettre l\u2019accent sur l\u2019aspect s\u00e9curitaire, cette campagne communique \u00e9galement que les produits d\u2019\u00c9pargne Placements Qu\u00e9bec constituent un excellent choix notamment le REER ou le CELI.<\/p>\n<p>La campagne comporte deux messages t\u00e9l\u00e9vis\u00e9s, de la radio, de l\u2019imprim\u00e9 et du Web.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/1mTGhf-8bUE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: left;\"><strong>Nouvelle collaboration entre\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.richter.ca\/fr-CA\" target=\"_blank\" rel=\"nofollow\">Richter<\/a><\/span>\u00a0et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/ca-fr.havas.com\/\" target=\"_blank\">Havas Montr\u00e9al<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-48535 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px.png\" width=\"597\" height=\"336\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px.png 1920w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/AAC-Portrait_1920x1080px-900x506.png 900w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p>Havas Montr\u00e9al signe la cr\u00e9ation de\u00a0la commandite de Richter avec les Canadiens de Montr\u00e9al et les Maple Leafs de Toronto. Ce projet est le premier d&rsquo;une s\u00e9rie de collaborations avec ce nouveau client de l&rsquo;agence.<\/p>\n<p>Richter marque des points en concluant un nouveau partenariat avec les Canadiens de Montr\u00e9al et les Maple Leafs de Toronto.<\/p>\n<p>C&rsquo;est avec beaucoup d&rsquo;enthousiasme que\u00a0Richter\u00a0entame une nouvelle association avec les\u00a0Canadiens de Montr\u00e9al\u00a0et les\u00a0Maple Leafs de\u00a0<span class=\"xn-location\">Toronto<\/span>. En tant que fier partenaire de deux des plus grandes franchises d&rsquo;\u00e9quipes sportives au\u00a0<span class=\"xn-location\">Canada<\/span>, Richter est heureux de collaborer avec ces deux institutions afin d&rsquo;acqu\u00e9rir une visibilit\u00e9 importante lors des matches qui auront lieu au Centre\u00a0Bell \u00e0 Montr\u00e9al et au Air\u00a0Canada\u00a0Centre \u00e0\u00a0<span class=\"xn-location\">Toronto<\/span>. Les ententes entreront en vigueur pour la saison\u00a02017-2018.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48529\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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Richter, Havas Montr\u00e9al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48529\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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