{"id":48997,"date":"2017-10-27T14:10:56","date_gmt":"2017-10-27T18:10:56","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=48997"},"modified":"2017-10-27T16:27:21","modified_gmt":"2017-10-27T20:27:21","slug":"les-evenements-communication-et-marketing-de-la-semaine-5","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-5\/","title":{"rendered":"Les \u00e9v\u00e9nements communication et marketing de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>29\u00a0octobre &#8211; 2\u00a0novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-49005 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/sti-1.png\" width=\"627\" height=\"141\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/sti-1.png 698w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/sti-1-300x67.png 300w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Congr\u00e8s mondial de la Soci\u00e9t\u00e9 des syst\u00e8mes de transport intelligents (STI)<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: left;\">Ville innovante, Montr\u00e9al s&rsquo;efforce continuellement d&rsquo;\u00eatre \u00e0 la fine pointe des innovations technologiques en mati\u00e8re de transports. C\u2019est en mettant l&rsquo;accent sur les syst\u00e8mes de transport intelligents que nous serons l\u2019un des leaders sur la sc\u00e8ne internationale dans ce domaine.<\/p>\n<div class=\"sandbox-video-container\">\n<section class=\"mosaic-quotes\">\n<div class=\"wpr-block\">\n<div>\n<p style=\"text-align: left;\">Montr\u00e9al est aussi un m\u00e9lange charmant de style europ\u00e9en et d\u2019attitude nord-am\u00e9ricaine. De plus, notre ville se pr\u00e9pare pour une ann\u00e9e extr\u00eamement excitante en 2017 avec une vari\u00e9t\u00e9 d&rsquo;\u00e9v\u00e9nements m\u00e9morables : le 375e anniversaire de Montr\u00e9al, le 150e anniversaire du Canada et les 50 ans depuis l&rsquo;Expo 67.<\/p>\n<\/div>\n<div>\n<p><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/itsworldcongress2017.org\/\" target=\"_blank\">Montr\u00e9al f\u00eatera en grande pompe en 2017, et nous avons h\u00e2te de vous accueillir au Palais des congr\u00e8s de Montr\u00e9al pour l&rsquo;occasion!\u00a0du 29 octobre au 2 novembre 2017.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<\/div>\n<p>Palais des congr\u00e8s de Montr\u00e9al<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Du 29 octobre au 2 novembre 2017<\/p>\n<\/div>\n<div class=\"wpr-block\">\n<p><a href=\"https:\/\/www.itscanada.ca\/fr\/events\/cm_2017\/index.html\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>1er novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-49009 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/femme-1.png\" width=\"469\" height=\"236\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/femme-1.png 497w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/femme-1-300x151.png 300w\" sizes=\"(max-width: 469px) 100vw, 469px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Forum Femmes, leadership et communication<\/span><\/strong><\/span><\/h2>\n<p>Quels d\u00e9fis pour l&rsquo;avenir?<\/p>\n<div class=\"sandbox-video-container\">\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><span style=\"font-size: 16px;\">Seulement 22\u00a0% des femmes en communications-marketing occupent des postes de direction g\u00e9n\u00e9rale, bien qu&rsquo;elles repr\u00e9sentent 57\u00a0% de la main-d\u2019\u0153uvre de l\u2019industrie. Pourtant, plusieurs tentent de changer cette situation.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Pourquoi est-il essentiel de briser les id\u00e9es pr\u00e9con\u00e7ues sur la place des femmes en communications-marketing?<\/span><\/li>\n<li>Comment sensibiliser les hommes aux probl\u00e9matiques de parit\u00e9?<\/li>\n<li>Qui sont les femmes leaders et que peut-on apprendre de leur parcours?<\/li>\n<\/ul>\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><span style=\"font-size: 16px;\">\u00c0 l\u2019occasion de la troisi\u00e8me \u00e9dition du Forum Femmes, leadership et communication, des professionnelles d\u2019ici et d&rsquo;ailleurs exposeront, par des conf\u00e9rences et des discussions, les d\u00e9fis auxquels elles font face en 2017.<\/span><\/p>\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><strong id=\"gm-title\">Centre des sciences de Montr\u00e9al<\/strong><br \/>\n<span id=\"gm-address\">2 rue de la Commune ouest<br \/>\nMontr\u00e9al, Qu\u00e9bec, H2Y 4B2<\/span><\/p>\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p class=\"conference-subtitle\" style=\"text-align: left;\">Le 1er novembre 2017 de 8 h 30 \u00e0 16 h<\/p>\n<\/div>\n<div class=\"sandbox-video-container\">\n<p class=\"conference-subtitle\" style=\"text-align: left;\"><a href=\"https:\/\/billetterie.infopresse.com\/evenement\/fa4cfc90-3428-49a8-bde5-c25e398453f9?_ga=2.178454372.1737789820.1509110659-451548653.1423672545&amp;_ga=2.178454372.1737789820.1509110659-451548653.1423672545\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>2 novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-48998 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Analytics-1.jpg\" width=\"398\" height=\"265\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Analytics-1.jpg 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Analytics-1-300x200.jpg 300w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Google Analytics: Les bases<\/span><\/strong><\/span><\/h2>\n<p>Pour\u00a0<strong>accro\u00eetre les performances<\/strong>\u00a0d\u2019un site, il est imp\u00e9ratif de comprendre exactement qui en sont les\u00a0<strong>visiteurs<\/strong>, d\u2019o\u00f9 ils proviennent, comment ils\u00a0<strong>naviguent<\/strong>, quels sont les facteurs qui font que ceux-ci vont \u00eatre int\u00e9ress\u00e9s (ou pas) par le contenu propos\u00e9, etc..<\/p>\n<p>Il est donc vital pour quiconque d\u00e9sirant rendre son ou ses\u00a0<strong>sites web les plus attractifs possibles<\/strong>, de se pencher sur ses questions.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Public cible<\/strong><\/span><\/h2>\n<p>Toute personne d\u00e9sireuse de comprendre le\u00a0<strong>comportement des internautes<\/strong>\u00a0et d\u2019<strong>augmenter les performances<\/strong>\u00a0de son site internet. Convient aux d\u00e9butants et interm\u00e9diaires.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Objectifs<\/strong><\/span><\/h2>\n<p>Nous apprendrons \u00e0\u00a0:<\/p>\n<ul>\n<li>Comprendre le\u00a0<strong>fonctionnement<\/strong>\u00a0de Google Analytics<\/li>\n<li>Installer et\u00a0<strong>param\u00e9trer<\/strong>\u00a0Google Analytics<\/li>\n<li>Analyser la mani\u00e8re dont le<strong>\u00a0trafic<\/strong>\u00a0est acquis<\/li>\n<li>Analyser le\u00a0<strong>comportement<\/strong>\u00a0des internautes sur votre site<\/li>\n<li>Analyser votre\u00a0<strong>audience<\/strong><\/li>\n<li>Analyser les\u00a0<strong>donn\u00e9es<\/strong>\u00a0de \u00ab\u00a0temps r\u00e9el\u00a0\u00bb<\/li>\n<li>Faire le suivi des\u00a0<strong>conversions<\/strong><\/li>\n<li>Connecter les diff\u00e9rents outils de Google ensemble<\/li>\n<li>Param\u00e9trer des \u00e9v\u00e9nements<\/li>\n<\/ul>\n<p>Dans le but de\u00a0:<\/p>\n<ul>\n<li><strong>Accroitre la performance<\/strong>\u00a0de votre ou vos sites web<\/li>\n<li>Appr\u00e9hender le comportement de navigation de vos visiteurs<\/li>\n<li>D\u00e9finir des axes d\u2019am\u00e9lioration<\/li>\n<li>Suivre les performances de votre site et de vos campagnes d\u2019<strong>acquisition de trafic<\/strong><\/li>\n<\/ul>\n<p><strong><span style=\"color: #000080;\">Niveau<\/span><\/strong><\/p>\n<p>D\u00e9butant \u00e0 interm\u00e9diaire<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 2 novembre 2017 de 8\u00a0h\u00a030 \u00e0 12\u00a0h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-google-analytics-les-bases-37451587707\" target=\"_blank\">299$<\/a><\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/formations\/?p=34394\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>2 novembre 2017<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-49000 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_102468281_S-1.jpg\" width=\"392\" height=\"272\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_102468281_S-1.jpg 831w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_102468281_S-1-300x208.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/10\/Fotolia_102468281_S-1-768x533.jpg 768w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Google Analytics: Avanc\u00e9<\/span><\/strong><\/span><\/h2>\n<p>Vous avez besoin de comprendre le comportement des internautes sur votre site Web,\u00a0<strong>analyser les performances\u00a0<\/strong>de vos campagnes PPC ou encore am\u00e9liorer votre ROI?<\/p>\n<p>Il est primordial de conna\u00eetre\u00a0<strong>Google Analytics<\/strong>\u00a0et ses fonctionnalit\u00e9s afin de l\u2019exploiter de mani\u00e8re\u00a0<strong>optimale<\/strong>.<\/p>\n<p>Lors de cette formation, apprenez comment\u00a0<strong>maximiser l\u2019utilisation<\/strong>\u00a0de cette plateforme.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Objectifs de la formation<\/strong><\/span><\/h2>\n<ul>\n<li>Le param\u00e9trage des rapports personnalis\u00e9s et leur utilit\u00e9<\/li>\n<li>Le param\u00e9trage des alertes<\/li>\n<li>Le param\u00e9trage des listes d\u2019audiences<\/li>\n<li>Le param\u00e9trage des conversions<\/li>\n<li>La Liaison Adwords-Analytics<\/li>\n<li>L\u2019exploitation des mots cl\u00e9s organiques dans les campagnes PPC<\/li>\n<li>La Cr\u00e9ation des UTM<\/li>\n<\/ul>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Public cible<\/strong><\/span><\/h2>\n<p>Vous travaillez d\u00e9j\u00e0 avec Google Analytics, mais vous souhaitez vous\u00a0<strong>perfectionner<\/strong>? Certains \u00e9l\u00e9ments de cet outil vous semblent encore flous? Cette formation est pour vous.<\/p>\n<p><strong><span style=\"color: #000080;\">Niveau<\/span><\/strong><\/p>\n<p>Avanc\u00e9<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 2 novembre 2017 de 13 h 30 \u00e0 17 h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-google-analytics-avance-37452010973\" target=\"_blank\">299$<\/a><\/span><\/p>\n<p><a href=\"http:\/\/isarta.com\/formations\/?p=34573#\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48997\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-5\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-10-27T14:10:56-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voyez notre s\u00e9lection d&rsquo;\u00e9v\u00e9nements de la semaine: Congr\u00e8s mondial de la Soci\u00e9t\u00e9 des syst\u00e8mes de transport intelligents (STI); Forum Femmes, leadership et communication; Google Analytics: Les bases; Google Analytics: Avanc\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_48997\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-5\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-10-27T14:10:56-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[1487,206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48997"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=48997"}],"version-history":[{"count":8,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48997\/revisions"}],"predecessor-version":[{"id":49012,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/48997\/revisions\/49012"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=48997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=48997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=48997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}