{"id":4930,"date":"2014-06-13T04:03:46","date_gmt":"2014-06-13T08:03:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=4930"},"modified":"2014-06-13T11:33:49","modified_gmt":"2014-06-13T15:33:49","slug":"medias-sociaux-est-ce-le-debut-de-la-fin","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/medias-sociaux-est-ce-le-debut-de-la-fin\/","title":{"rendered":"M\u00e9dias sociaux: est-ce le d\u00e9but de la fin?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1.png\"><img loading=\"lazy\" class=\"alignleft wp-image-4441 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1-300x230.png\" alt=\"content-marketing (1)\" width=\"214\" height=\"164\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1-300x230.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1.png 520w\" sizes=\"(max-width: 214px) 100vw, 214px\" \/><\/a><span style=\"color: #000080;\"><strong>L\u2019an pass\u00e9, au Royaume-Uni, pr\u00e8s d&rsquo;un utilisateur sur dix a cess\u00e9 d&rsquo;utiliser Twitter et Facebook. C&rsquo;est ce qui ressort du rapport <em>Social Media 2014<\/em>\u00a0du panel\u00a0<\/strong><\/span><em><strong><span style=\"color: #ff6600;\"><a href=\"https:\/\/yougov.fr\/\"><span style=\"color: #ff6600;\">YouGov<\/span><\/a><\/span><\/strong>\u200b.<\/em><\/p>\n<p style=\"text-align: justify;\">M\u00eame si Facebook semble en \u00abd\u00e9clin\u00bb, il est toujours le r\u00e9seau social num\u00e9ro un avec 86 % des utilisateurs actifs. C\u2019est quasiment le double de YouTube, qui arrive en deuxi\u00e8me position avec 46 %. Suivent Twitter (32 %), Instagram (9 %) et Pinterest (6 %).<\/p>\n<p style=\"text-align: justify;\">M\u00eame si le taux de p\u00e9n\u00e9tration d\u2019Instragram et Pinterest semble bas, leur croissance a fortement augment\u00e9 durant la p\u00e9riode du sondage. Environ 30 % des r\u00e9pondants se sont inscrits \u00e0 Pinterest dont 14 % l\u2019ont fait dans le dernier mois. Des chiffres similaires pour Instagram puisque 22 % des r\u00e9pondants s\u2019y sont inscrits dans le premier quart de l\u2019ann\u00e9e 2013.<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000080;\">Les principales raisons<\/span><\/h4>\n<p style=\"text-align: justify;\">M\u00eame s\u2019il y a plusieurs raisons pour lesquelles les r\u00e9pondants ont abandonn\u00e9 Facebook et Twitter, la perte d\u2019int\u00e9r\u00eat pour le r\u00e9seau social en est la raison principale pour 55 % d\u2019entre eux. Viennent ensuite les raisons suivantes :<\/p>\n<ul style=\"text-align: justify;\">\n<li>Augmentation des pr\u00e9occupations pour la confidentialit\u00e9 (26 %);<\/li>\n<li>Overdose de publicit\u00e9s et de strat\u00e9gies de marketing (21 %);<\/li>\n<li>N\u2019aiment pas que des tiers aient acc\u00e8s \u00e0 leurs donn\u00e9es personnelles (17 %);<\/li>\n<li>Manque de temps (17 %).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">On peut acheter le rapport\u00a0<em>Social Media 2014<\/em>\u00a0sur <strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/reports.yougov.com\/sectors\/media\/media-uk\/social-media-2014\/\"><span style=\"color: #ff6600;\">le site Web<\/span><\/a><\/span><\/strong> de\u00a0<em>YouGov.\u200b (en anglais)<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/raisons.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-4935 size-medium\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/raisons-300x131.png\" alt=\"raisons\" width=\"300\" height=\"131\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/raisons-300x131.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/raisons-1024x449.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/raisons.png 1454w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4930\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/medias-sociaux-est-ce-le-debut-de-la-fin\/\"  data-item_title=\"M\u00e9dias sociaux: est-ce le d\u00e9but de la fin?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1.png\"  data-item_date=\"2014-06-13T04:03:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019an pass\u00e9, au Royaume-Uni, pr\u00e8s d&rsquo;un utilisateur sur dix a cess\u00e9 d&rsquo;utiliser Twitter et Facebook. C&rsquo;est ce qui ressort du rapport Social Media 2014\u00a0du panel\u00a0YouGov\u200b. M\u00eame si Facebook semble en \u00abd\u00e9clin\u00bb, il est toujours le r\u00e9seau social num\u00e9ro un avec 86 % des utilisateurs actifs. C\u2019est quasiment le double de YouTube, qui arrive en deuxi\u00e8me [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_4930\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/medias-sociaux-est-ce-le-debut-de-la-fin\/\"  data-item_title=\"M\u00e9dias sociaux: est-ce le d\u00e9but de la fin?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/content-marketing-1.png\"  data-item_date=\"2014-06-13T04:03:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":4441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186,233,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4930"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=4930"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4930\/revisions"}],"predecessor-version":[{"id":4936,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/4930\/revisions\/4936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/4441"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=4930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=4930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=4930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}