{"id":49442,"date":"2017-11-10T14:10:39","date_gmt":"2017-11-10T19:10:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=49442"},"modified":"2017-11-10T16:45:49","modified_gmt":"2017-11-10T21:45:49","slug":"les-evenements-communication-et-marketing-de-la-semaine-7","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-7\/","title":{"rendered":"Les \u00e9v\u00e9nements communication et marketing de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>15 novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-49443 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/design.png\" alt=\"\" width=\"462\" height=\"151\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/design.png 597w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/design-300x98.png 300w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong><span style=\"color: #000080;\">RDV_DESIGN<\/span><\/strong><\/span><\/h2>\n<p>Expertise. \u00c9change. Inspiration.<\/p>\n<div class=\"sandbox-video-container\">\n<p><span class=\"s1\">Comment le design peut-il transformer nos interactions avec la marque et son environnement?\u00a0 Peut-il rendre heureux\u00a0ou encore permettre \u00e0 des entreprises \u00e9mergentes de repenser le mod\u00e8le d&rsquo;affaires traditionnel?\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour cette neuvi\u00e8me \u00e9dition de RDV Design, cr\u00e9ateurs et visionnaires locaux et internationaux inspireront les meilleures pratiques de l&rsquo;industrie.\u00a0\u00a0<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<p class=\"p2\">Lieu \u00e0 d\u00e9terminer.<\/p>\n<p class=\"p2\"><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<p class=\"p2\">Le 15 novembre 2017 de 8 h \u00e0 17 h 30<\/p>\n<p><a href=\"https:\/\/billetterie.infopresse.com\/evenement\/d3cce44d-3a07-4edd-962a-8e94b0911f96?utm_source=courriel_promo&amp;utm_campaign=rdvdesign_2017&amp;utm_term=lancement_rdvdesign_billetterie_2017&amp;c_rid=67vs09uv01953XataDg1964530555%7C25453255&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>16 novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-49444 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Plan-de-com-fotolia-120190537.jpg\" alt=\"\" width=\"413\" height=\"286\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Plan-de-com-fotolia-120190537.jpg 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Plan-de-com-fotolia-120190537-300x208.jpg 300w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #000080; font-size: 24px;\"><strong>B\u00e2tir un plan de communication des plus efficaces<\/strong><\/span><\/h2>\n<p>Vous souhaitez<strong>\u00a0lancer un nouveau produit<\/strong>\u00a0ou<strong>\u00a0d\u00e9ployer une campagne de sensibilisation<\/strong>? Vous \u00eates un organisme sans but lucratif et vous souhaitez mettre sur pied une<strong>\u00a0lev\u00e9e de fonds<\/strong>\u00a0?<\/p>\n<p>Dans tous les cas, vous devrez concevoir une d\u00e9marche de s\u00e9duction et mettre en place un processus d\u2019influence pour convaincre le public-cible que vous visez. Et cette strat\u00e9gie sera concr\u00e9tis\u00e9e dans un plan de communication.<\/p>\n<p>Cette formation vous permettra de ma\u00eetriser les principes de base et de ne rien oublier parmi les diff\u00e9rentes<strong>\u00a0\u00e9tapes incontournables<\/strong>\u00a0d\u2019\u00e9laboration d\u2019un bon plan de communication.<\/p>\n<p>Le formateur sera disponible un\u00a0<strong>30 minutes suppl\u00e9mentaires<\/strong>\u00a0pour r\u00e9pondre\u00a0aux questions\u00a0sur vos\u00a0<strong>probl\u00e9matiques individuelles<\/strong>. Profitez s\u2019en \u00e9galement pour faire du\u00a0<strong>r\u00e9seautage<\/strong>\u00a0avec les autres participants !<\/p>\n<p><strong>Les th\u00e8mes suivants seront notamment abord\u00e9s:<\/strong><\/p>\n<ul>\n<li>Comment bien\u00a0<strong>cerner le mandat et la probl\u00e9matique<\/strong>\u00a0de communication<\/li>\n<li>Effectuer une analyse de la situation compl\u00e8te en allant chercher les bonnes infos<\/li>\n<li>Bien diff\u00e9rencier\u00a0<strong>objectifs, strat\u00e9gie et tactiques<\/strong><\/li>\n<li>Fixer de bons objectifs SMART, pr\u00e9cis et mesurables<\/li>\n<li>D\u00e9terminer judicieusement les publics cibles<\/li>\n<li>Bien choisir l\u2019<strong>axe de communication<\/strong>\u00a0et d\u00e9finir les messages-cl\u00e9s<\/li>\n<li>\u00c9laborer la strat\u00e9gie de communication optimale<\/li>\n<li>S\u00e9lectionner judicieusement les\u00a0<strong>moyens de diffusion<\/strong><\/li>\n<li>Mettre en place les outils d\u2019\u00e9valuation<\/li>\n<\/ul>\n<p><strong>Public cible de la formation<\/strong><\/p>\n<p>Cette formation s\u2019adresse \u00e0 toute personne qui a pour mandat d\u2019\u00e9laborer une strat\u00e9gie de communication ou de r\u00e9diger un plan, et qui s\u2019interroge sur la m\u00e9thodologie \u00e0 utiliser.<\/p>\n<p><strong><span style=\"color: #000080;\">Niveau <\/span><\/strong><\/p>\n<p>D\u00e9butant \u00e0 interm\u00e9diaire<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 16 novembre de 8 h 30 \u00e0 12 h 30<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-batir-un-plan-de-communication-des-plus-efficaces-37854212970\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">340$<\/span><\/a><\/span><\/p>\n<div class=\"sandbox-video-container\">\n<p><span style=\"font-size: 20px; color: #000080;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-batir-un-plan-de-communication-des-plus-efficaces-37854212970\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/span><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>16 novembre 2017<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-49446 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Fotolia_136372116_S.jpg\" alt=\"\" width=\"405\" height=\"270\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Fotolia_136372116_S.jpg 849w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Fotolia_136372116_S-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/Fotolia_136372116_S-768x512.jpg 768w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><strong>Strat\u00e9gie marketing: les 8 ingr\u00e9dients cl\u00e9s<\/strong><\/span><\/h2>\n<p>Au cours de cette formation, vous d\u00e9couvrirez comment adopter une\u00a0d\u00e9marche marketing\u00a0strat\u00e9gique efficace.<\/p>\n<p>Vous conna\u00eetrez sur le bout des doigts les\u00a0erreurs les plus communes\u00a0en marketing \u00e0 ne pas commettre quand vous r\u00e9alisez votre strat\u00e9gie.<\/p>\n<p>Vous aurez un aper\u00e7u des ingr\u00e9dients de base d\u2019une\u00a0bonne recette\u00a0marketing afin d\u2019\u00e9viter de faire des faux pas !<\/p>\n<p>Les th\u00e8mes suivants seront notamment abord\u00e9s\u00a0:<\/p>\n<ul>\n<li>Comprendre l\u2019importance d\u2019adopter une d\u00e9marche marketing<\/li>\n<li>Identifier les erreurs les plus communes<\/li>\n<li>Identifier les ingr\u00e9dients de base d\u2019une bonne recette marketing<\/li>\n<li>Appliquer la d\u00e9marche marketing<\/li>\n<\/ul>\n<p>Public cible de la formation<\/p>\n<p>Charg\u00e9 de projets marketing, ventes et communications<\/p>\n<p><strong><span style=\"color: #000080;\">Niveau <\/span><\/strong><\/p>\n<p>D\u00e9butant et interm\u00e9diaire<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 16 novembre 2017 de 13 h 30 \u00e0 17 h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p>Prix en sp\u00e9cial:<br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/billets-mettre-fin-aux-erreurs-couteuses-en-marketing-35269519081\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">249$<\/span><\/a><\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/billets-mettre-fin-aux-erreurs-couteuses-en-marketing-35269519081\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">299$<\/span><\/a><\/p>\n<div class=\"sandbox-video-container\">\n<p><span style=\"font-size: 20px; color: #000080;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-strategie-marketing-les-8-ingredients-cles-35269519081\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/span><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>17 novembre 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-49447 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/num-768x192.jpg\" alt=\"\" width=\"504\" height=\"126\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/num-768x192.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/11\/num-768x192-300x75.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"color: #000080; font-size: 24px;\"><strong>G\u00c9RER SA R\u00c9PUTATION ET B\u00c2TIR UNE RELATION DE CONFIANCE \u00c0 L\u2019\u00c8RE NUM\u00c9RIQUE<\/strong><\/span><\/h2>\n<p class=\"cat_article_title\" style=\"text-align: left;\"><span style=\"font-size: 16px;\">Ne manquez pas cette conf\u00e9rence de la SOCOM donn\u00e9e par Marc Andr\u00e9 Tremblay et Serge Valli\u00e8res.<\/span><\/p>\n<div class=\"sandbox-video-container\">\n<p><span style=\"font-size: 16px;\">Avec l&rsquo;ascension des m\u00e9dias sociaux et la multiplication des plateformes, les diff\u00e9rents publics-cibles s&rsquo;attendent plus que jamais \u00e0 de la rapidit\u00e9, de l&rsquo;authenticit\u00e9 et de la transparence de la part des organisations et des marques. Comment peut-on b\u00e2tir ou pr\u00e9server sa r\u00e9putation dans une \u00e8re o\u00f9 le contr\u00f4le absolu du message est devenu utopique?<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Dans cette conf\u00e9rence, Serge Valli\u00e8res et Marc-Andr\u00e9 Tremblay de la firme de relations publiques Citoyen Optimum r\u00e9pondront \u00e0 cette question par les tendances observ\u00e9es dans l&rsquo;industrie, des m\u00e9thodes concr\u00e8tes et des cas de figure.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 16px;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<p class=\"purple\"><span style=\"font-size: 16px;\">Carr\u00e9 des affaires &#8211; Salle Power Corporation<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 16px;\"><strong>Quand?<\/strong><\/span><\/p>\n<\/div>\n<p>Le 17 novembre 2017 de 9 h \u00e0 11 h<\/p>\n<div class=\"sandbox-video-container\">\n<p><span style=\"font-size: 20px; color: #000080;\"><a href=\"http:\/\/www.socom.ca\/evenements\/gerer-sa-reputation-et-batir-une-relation-de-confiance-a-loeere-numerique-70\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/span><\/p>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_49442\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-7\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-11-10T14:10:39-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ne manquez pas notre s\u00e9lection d&rsquo;\u00e9v\u00e9nements de la semaine: RDV_DESIGN, B\u00e2tir un plan de communication des plus efficaces, Strat\u00e9gie marketing: les 8 ingr\u00e9dients cl\u00e9s, G\u00c9RER SA R\u00c9PUTATION ET B\u00c2TIR UNE RELATION DE CONFIANCE \u00c0 L\u2019\u00c8RE NUM\u00c9RIQUE.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_49442\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-7\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2017-11-10T14:10:39-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/49442"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=49442"}],"version-history":[{"count":10,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/49442\/revisions"}],"predecessor-version":[{"id":49450,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/49442\/revisions\/49450"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=49442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=49442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=49442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}