{"id":50786,"date":"2018-01-05T14:40:19","date_gmt":"2018-01-05T19:40:19","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=50786"},"modified":"2018-01-05T15:21:55","modified_gmt":"2018-01-05T20:21:55","slug":"echos-de-lindustrie-retour-sur-le-bye-bye-2017-le-gala-des-likes-dor-la-nouvelle-acquisition-de-stingray","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-retour-sur-le-bye-bye-2017-le-gala-des-likes-dor-la-nouvelle-acquisition-de-stingray\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Retour sur le Bye Bye 2017, le Gala des likes d&rsquo;or, la nouvelle acquisition de Stingray"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">5 janvier 2018 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p><strong><em>Bye Bye<\/em><\/strong><strong><em> 2017<\/em>: <a href=\"https:\/\/www.metro.ca\/?gclid=EAIaIQobChMIy8jazta82AIVnYuzCh0Pmwa9EAAYASAAEgIYPfD_BwE&amp;gclsrc=aw.ds#ipdetection--btn\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Metro<\/span><\/a> donne la parole aux Qu\u00e9b\u00e9cois dans une offensive de <a href=\"https:\/\/www.facebook.com\/PublicisMontreal\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Publicis<\/span><\/a><\/strong><\/p>\n<p><strong>\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-50797 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro.png\" alt=\"\" width=\"603\" height=\"332\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro.png 1649w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro-300x165.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro-768x423.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro-1024x564.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/metro-900x496.png 900w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/strong><\/p>\n<p>Une fois de plus, Metro \u00e9tait pr\u00e9sente pour le plus grand rendez-vous t\u00e9l\u00e9visuel de l\u2019ann\u00e9e, le <em>Bye Bye<\/em>. Pour l\u2019occasion, Publicis a cr\u00e9\u00e9 une offensive authentique et unique mettant en vedette des Qu\u00e9b\u00e9cois et des Qu\u00e9b\u00e9coises.<\/p>\n<p>Metro et ses \u00e9piciers souhaitaient donner la parole \u00e0 ceux et celles qui, le 31\u00a0d\u00e9cembre en soir\u00e9e, travaillent et ne peuvent \u00eatre aupr\u00e8s de leur famille pour c\u00e9l\u00e9brer l\u2019arriv\u00e9e de la nouvelle ann\u00e9e et festoyer autour d\u2019un bon repas.<\/p>\n<p>Pour ce faire, Metro est all\u00e9e \u00e0 la rencontre des \u00abtravailleurs du 31\u00a0d\u00e9cembre\u00bb, tous issus de professions et de r\u00e9gions diff\u00e9rentes, et leur a permis d\u2019enregistrer un t\u00e9moignage pour saluer leurs proches. Puis, dans un second message, les \u00e9piciers Metro du Qu\u00e9bec se sont r\u00e9unis afin d\u2019offrir leurs meilleurs v\u0153ux pour la nouvelle ann\u00e9e.<\/p>\n<p>L\u2019offensive de Metro pour l\u2019\u00e9mission du <em>Bye Bye<\/em> 2017 comprenait un message de 60\u00a0secondes ainsi qu\u2019un message de 30\u00a0secondes, un panneau de 10\u00a0secondes et une vague d\u2019autopromotions.<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9eWHQfO_a9I?feature=oembed\" frameborder=\"0\" gesture=\"media\" allow=\"encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/q8S0aOhsMa4\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p><strong><a href=\"https:\/\/www.maxi.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Maxi<\/span><\/a> concocte un Gala Facebook pour ses 42\u00a0000\u00a0fans: une pr\u00e9sentation de <a href=\"https:\/\/lg2.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">lg2<\/span><\/a><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-50791 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017.jpg\" alt=\"\" width=\"602\" height=\"337\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017.jpg 1802w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017-300x168.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017-768x430.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017-1024x573.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/05_Maxi_GalaLikesdor_lg2_22122017-900x503.jpg 900w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p class=\"p3\">Le jeudi 21\u00a0d\u00e9cembre \u00e0 11\u00a0h, Maxi a lanc\u00e9 son tout premier Gala des likes d\u2019or, premi\u00e8re du genre comme c\u00e9r\u00e9monie de fin d\u2019ann\u00e9e Facebook au monde, en direct! L\u2019offensive visait \u00e0 remercier tous les utilisateurs qui ont mis leur grain de sel \u00e0 la page Maxi au cours de l\u2019ann\u00e9e 2017 et qui ont \u00e9chang\u00e9 avec la marque. Au cours du Gala, Maxi a remis un total de dix (10) prix de cat\u00e9gories diff\u00e9rentes, telles que \u00able plus actif\u00bb, \u00abla meilleure fa\u00e7on d\u2019\u00e9crire Internet\u00bb, \u00abla demande la plus \u00e9trange\u00bb, en plus d\u2019offrir des prestations \u00e0 bas prix.<\/p>\n<p class=\"p3\">\u00abC\u2019est assez extraordinaire d\u2019\u00eatre \u00e0 la fois les cr\u00e9ateurs et les t\u00e9moins de cette magie qui op\u00e8re et qui s\u2019embellit \u00e0 chaque publication entre Maxi et ses fans. \u00c7a nous porte et nous inspire \u00e0 faire toujours mieux. Pour \u00eatre bien honn\u00eate, on se doutait que cette page Facebook pouvait g\u00e9n\u00e9rer un dialogue mais pas \u00e0 ce point. Nos abonn\u00e9s sont plus engag\u00e9s que jamais alors il fallait \u00eatre \u00e0 la hauteur pour terminer l\u2019ann\u00e9e\u00bb, mentionne Catherine Viau, directrice Marketing, Maxi et Maxi &amp; Cie.<\/p>\n<p class=\"p4\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\"><a href=\"https:\/\/www.facebook.com\/maxi\/videos\/1139011246229406\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Pour acc\u00e9der au gala, cliquez ici.<\/span><\/a>\u00a0<\/span>\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-50794 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017.jpg\" alt=\"\" width=\"593\" height=\"332\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017.jpg 1809w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017-300x168.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017-768x430.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017-1024x573.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/07_Maxi_GalaLikesdor_lg2_22122017-900x504.jpg 900w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p class=\"p3\"><span class=\"s2\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"https:\/\/music.stingray.com\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Stingray<\/span><\/a> fait l\u2019acquisition de <a href=\"https:\/\/qello.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Qello Concerts<\/span><\/a><\/b><\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-14732 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/stingray.jpg\" alt=\"\" width=\"419\" height=\"334\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Stingray devient le plus important distributeur de concerts par vid\u00e9o sur demande par abonnement (VSDA) au monde.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Stingray ajoute 2\u00a0000\u00a0concerts et documentaires musicaux \u00e0 son catalogue et plus de 70\u00a0000\u00a0m\u00e9lomanes au nombre de ses abonn\u00e9s aux services de VSDA.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Stingray (TSX: RAY.A; RAY.B) a annonc\u00e9 le 3\u00a0janvier dernier son acquisition des actifs de la soci\u00e9t\u00e9 new-yorkaise Qello Concerts. Plus important fournisseur de concerts et de documentaires musicaux sur demande par abonnement au monde, Qello Concerts compte des utilisateurs dans plus de 160\u00a0pays.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">D\u00e9crite par le magazine <i>Forbes<\/i> comme \u00able Netflix des concerts et des documentaires musicaux*\u00bb, Qello Concerts est actuellement accessible par l\u2019interm\u00e9diaire d\u2019Amazon Channels, Apple TV, Roku, Google TV et Samsung Smart TV, sur les appareils mobiles, en ligne \u00e0 <span class=\"s5\">QelloConcerts.com<\/span> et plus encore.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Gr\u00e2ce \u00e0 Qello Concerts, Stingray b\u00e9n\u00e9ficiera d\u2019une grande expertise op\u00e9rationnelle et rehaussera instantan\u00e9ment son statut de leader mondial en service vid\u00e9o de streaming sur demande B2C, un domaine en pleine expansion.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Stingray est positionn\u00e9 strat\u00e9giquement pour acc\u00e9l\u00e9rer la croissance de Qello Concerts en tirant parti de ses ententes de distribution mondiales respectives avec les principaux exploitants de services par c\u00e2ble\/satellite et les entreprises de t\u00e9l\u00e9communication.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Cette transaction constitue la cinqui\u00e8me acquisition effectu\u00e9e par Stingray au cours de l\u2019exercice financier\u00a02018, faisant suite aux acquisitions de Yokee Music Ltd. (mai\u00a02017), C\u00a0Music Entertainment Ltd. (mai\u00a02017), SBA Music PTY Ltd. (juillet\u00a02017) et Satellite Music Australia PTY Ltd. (juillet\u00a02017).<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_50786\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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