{"id":51050,"date":"2018-01-12T13:40:45","date_gmt":"2018-01-12T18:40:45","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=51050"},"modified":"2018-01-12T15:57:19","modified_gmt":"2018-01-12T20:57:19","slug":"echos-de-lindustrie-dites-bye-bye-aux-routes-glacees-et-les-recentes-nominations","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-dites-bye-bye-aux-routes-glacees-et-les-recentes-nominations\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Dites bye bye aux routes glac\u00e9es et les r\u00e9centes nominations"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">12 janvier 2018 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p><span class=\"s1\"><b>Cet hiver, <a href=\"http:\/\/www.viarail.ca\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">VIA\u00a0Rail<\/span><\/a> dit bye bye au trafic et aux routes glac\u00e9es<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51052 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic.png\" alt=\"\" width=\"602\" height=\"296\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic.png 1427w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic-300x148.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic-768x378.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic-1024x504.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/trafic-900x443.png 900w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00c0 l\u2019instar de l\u2019hiver, qui fait un retour en force, VIA\u00a0Rail Canada est de retour avec sa campagne \u00abPourquoi tu ne prends pas le train?\u00bb.\u00a0Con\u00e7ue par l\u2019agence de cr\u00e9ation <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Cossette<\/span><\/a> et l\u2019agence m\u00e9dia <a href=\"https:\/\/www.touchemedia.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Touch\u00e9!,<\/span><\/a>\u00a0la campagne invite de nouveau les Canadiens \u00e0 dire bye bye aux p\u00e9rils de la conduite hivernale en optant pour les d\u00e9placements en train, la fa\u00e7on sens\u00e9e de voyager, surtout quand les conditions routi\u00e8res sont difficiles.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lanc\u00e9e durant certaines des \u00e9missions de fin d\u2019ann\u00e9e les plus regard\u00e9es, dont le\u00a0<i>Bye\u00a0Bye\u00a02017<\/i>\u00a0de Radio-Canada et les \u00e9missions<i>\u00a0The National<\/i>\u00a0et\u00a0<i>New Year\u2019s Eve Countdown Special<\/i>\u00a0de CBC, la campagne durera tout l\u2019hiver et compte des pr\u00e9vid\u00e9os, de l\u2019affichage ext\u00e9rieur, de la publicit\u00e9 num\u00e9rique dans LaPresse+ et des publicit\u00e9s dans les m\u00e9dias sociaux.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Cette nouvelle campagne comprend deux vid\u00e9os de 15\u00a0secondes et six vid\u00e9os destin\u00e9es aux m\u00e9dias sociaux. Elles illustrent des situations de conduite hivernale \u00e9prouvantes qui seront famili\u00e8res aux automobilistes et \u00e0 leurs passagers.\u00a0<\/span><span class=\"s1\">\u00c0 l\u2019ext\u00e9rieur, des panneaux num\u00e9riques situ\u00e9s \u00e0 proximit\u00e9 des principaux axes routiers diffuseront des messages contextuels lorsque la m\u00e9t\u00e9o sera particuli\u00e8rement mauvaise, pour renforcer la position VIA\u00a0Rail comme solution s\u00fbre et intelligente.<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/t2PnTlADs4o\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/5M9bISYfepQ\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b>Claudelle Lavall\u00e9e se joint \u00e0 <a href=\"http:\/\/camdenmtl.com\/fr?utm_source=Contacts%20Camden&amp;utm_campaign=610c2d8447-EMAIL_CAMPAIGN_2018_01_10&amp;utm_medium=email&amp;utm_term=0_c190beb5a2-610c2d8447-1210536841\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Camden<\/span><\/a><\/b><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51091 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/claude.png\" alt=\"\" width=\"348\" height=\"404\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/claude.png 348w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/claude-258x300.png 258w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">L\u2019agence de publicit\u00e9 Camden est fi\u00e8re d\u2019annoncer la nomination de <strong>Claudelle Lavall\u00e9e<\/strong> (ex-&amp;CO, TVA, Yves Rocher) au poste de vice-pr\u00e9sidente, strat\u00e9gie num\u00e9rique. Cette nomination importante \u00e0 la haute direction de l\u2019agence se veut un point tournant dans l\u2019histoire de Camden, qui offre \u00e0 ses clients depuis plusieurs ann\u00e9es d\u00e9j\u00e0 l\u2019ensemble des services num\u00e9riques, dans le cadre de sa structure r\u00e9ellement int\u00e9gr\u00e9e \u00e0 l\u2019interne. Claudelle dirigera donc les \u00e9quipes de SEO-SEM (l\u2019agence est certifi\u00e9e Google Partner), de marketing de contenu, de strat\u00e9gie r\u00e9seaux sociaux, de marketing relationnel et de production Web.\u00a0Elle mettra \u00e9galement son exp\u00e9rience en strat\u00e9gie au profit de la client\u00e8le diversifi\u00e9e de Camden<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ayant cumul\u00e9 plus de 20\u00a0ans d\u2019exp\u00e9rience, autant en agence que du c\u00f4t\u00e9 client, Claudelle contribuera \u00e0 l\u2019\u00e9mergence d\u2019une culture num\u00e9rique chez Camden et permettra \u00e0 l\u2019agence d\u2019acc\u00e9l\u00e9rer sa croissance dans ce secteur n\u00e9vralgique, qui n\u2019est plus l\u2019apanage des agences num\u00e9riques.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Le pionnier du Web qu\u00e9b\u00e9cois Chrystian Guy rejoint <a href=\"https:\/\/libeo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Lib\u00e9o<\/span><\/a>\u00a0\u00e0 Montr\u00e9al<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51058 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian.jpg\" alt=\"\" width=\"477\" height=\"318\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian.jpg 5184w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Chrystian-900x600.jpg 900w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/p>\n<p class=\"p2\">Dans la foul\u00e9e de l\u2019ouverture de son second centre d\u2019innovation \u00e0 Montr\u00e9al, Lib\u00e9o est fi\u00e8re d\u2019annoncer l\u2019arriv\u00e9e dans son \u00e9quipe d\u2019un pionnier du Web qu\u00e9b\u00e9cois, monsieur <strong>Chrystian Guy.<\/strong> Ce dernier sera responsable du d\u00e9veloppement et de la croissance \u00e0 Montr\u00e9al.<\/p>\n<p class=\"p2\"><strong>Chrystian Guy<\/strong> a un parcours plut\u00f4t fascinant. R\u00e9cemment r\u00e9cipiendaire d\u2019un des Troph\u00e9es \u00c9-Toile 2017, une prestigieuse reconnaissance attribu\u00e9e par le Conseil d\u2019administration de la section qu\u00e9b\u00e9coise de l\u2019Internet Society, il est \u00e9galement le cofondateur de la Toile du Qu\u00e9bec, le premier r\u00e9pertoire de sites Web qu\u00e9b\u00e9cois, et de l\u2019agence Netgraphe, la premi\u00e8re entreprise qu\u00e9b\u00e9coise enti\u00e8rement d\u00e9di\u00e9e \u00e0 Internet \u00e0 faire son entr\u00e9e en Bourse.<\/p>\n<p class=\"p2\">La croissance, autant de l\u2019\u00e9quipe que du r\u00e9seau de partenaires et de clients, sera au centre des pr\u00e9occupations de Chrystian dans les mois \u00e0 venir. Il faut rappeler que Lib\u00e9o a ouvert son deuxi\u00e8me centre d\u2019innovation d\u00e9but d\u00e9cembre sur le Plateau Mont-Royal.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_51050\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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Camden, Lib\u00e9o.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_51050\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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size=\"3\"><\/div>","protected":false},"author":1,"featured_media":51052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[206,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/51050"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=51050"}],"version-history":[{"count":12,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/51050\/revisions"}],"predecessor-version":[{"id":51093,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/51050\/revisions\/51093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/51052"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=51050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=51050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=51050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}