{"id":51270,"date":"2018-01-19T14:40:12","date_gmt":"2018-01-19T19:40:12","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=51270"},"modified":"2018-01-19T19:07:00","modified_gmt":"2018-01-20T00:07:00","slug":"echos-de-lindustrie-les-finalistes-des-prix-pdg-de-lannee-les-rendez-vous-en-famille-du-ymca-et-les-recentes-annonces","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-les-finalistes-des-prix-pdg-de-lannee-les-rendez-vous-en-famille-du-ymca-et-les-recentes-annonces\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: les finalistes du Prix PDG de l&rsquo;ann\u00e9e, les rendez-vous en famille du YMCA et les r\u00e9centes annonces"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">19 janvier 2018 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p><strong>Les finalistes du <a href=\"http:\/\/www.aqt.ca\/nouvelles\/devoilement-des-finalistes-du-prix-pdg-de-lannee-aqt-investissement-quebec-2018\/?oft_id=1688892&amp;oft_k=R1L6wfr7&amp;oft_lk=ayCGnT&amp;oft_d=636519671916900000\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Prix PDG de l\u2019ann\u00e9e AQT \u2013 Investissement Qu\u00e9bec 2018\u00a0<\/span><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51275 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/aqt.jpg\" alt=\"\" width=\"768\" height=\"388\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/aqt.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/aqt-300x152.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><em>De gauche \u00e0 droite: Paul Raymond \u2013 Pr\u00e9sident du CA de l\u2019AQT, Martin Th\u00e9riault \u2013 PDG d\u2019Eddyfi Technologies, Jo\u00e9 Bussi\u00e8re \u2013 PDG de Lib\u00e9o, Renaud Lavoie \u2013 PDG d\u2019Embrionix, Andr\u00e9 Petitclerc \u2013 Directeur Investissement chez Investissement Qu\u00e9bec et Nicole Martel \u2013 PDG de l\u2019AQT<\/em><\/p>\n<p>L\u2019Association qu\u00e9b\u00e9coise des technologies (AQT) a d\u00e9voil\u00e9 le 18\u00a0janvier dernier les trois finalistes du prestigieux Prix PDG de l\u2019ann\u00e9e AQT \u2013 Investissement Qu\u00e9bec\u00a02018 lors d\u2019un 5@7 Parcours d\u2019entrepreneur. Un jury ind\u00e9pendant, form\u00e9 de pr\u00e9sident(e)s d\u2019entreprises en technologies ainsi que de repr\u00e9sentant(e)s d\u2019Investissement Qu\u00e9bec et de l\u2019AQT, a s\u00e9lectionn\u00e9 les trois finalistes. Le prix sera d\u00e9cern\u00e9 lors d\u2019une soir\u00e9e de gala le 21\u00a0f\u00e9vrier prochain, dans le cadre de la 18<sup>e<\/sup>\u00a0\u00e9dition de Vision PDG, forum exclusif aux PDG d\u2019entreprises des technologies qui se tiendra du 20\u00a0au 22\u00a0f\u00e9vrier\u00a02018 au Mont-Tremblant. Comme par les ann\u00e9es ant\u00e9rieures, l\u2019int\u00e9grit\u00e9 du processus d\u2019\u00e9lection est assur\u00e9e par une firme ind\u00e9pendante de sondages,\u00a0<em>SOM Recherches et Sondages<\/em>.<\/p>\n<p><strong>Les finalistes 2018:<\/strong><\/p>\n<ul>\n<li><strong>Jo\u00e9 Bussi\u00e8re \u2013 Lib\u00e9o\u00a0<\/strong><\/li>\n<li><strong>Martin Th\u00e9riault \u2013 Eddyfi<\/strong><\/li>\n<li><strong>Renaud Lavoie \u2013 Embrionix<\/strong><\/li>\n<\/ul>\n<p>Le grand laur\u00e9at du concours sera couronn\u00e9 par la\u00a0voix du jury (30\u00a0%)\u00a0et le\u00a0vote des pr\u00e9sident(e)s pr\u00e9sent(e)s \u00e0 Vision PDG (70\u00a0%)\u00a0lors de la soir\u00e9e gala du 21\u00a0f\u00e9vrier dans le cadre de \u00abVision PDG\u00bb.<\/p>\n<p><span style=\"font-size: 20px;\"><a href=\"http:\/\/www.aqt.ca\/nouvelles\/devoilement-des-finalistes-du-prix-pdg-de-lannee-aqt-investissement-quebec-2018\/?oft_id=1688892&amp;oft_k=R1L6wfr7&amp;oft_lk=ayCGnT&amp;oft_d=636519671916900000\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Pour en d\u00e9couvrir davantage sur les finalistes, cliquez ici.<\/span><\/a><\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Nouvelle campagne du <a href=\"http:\/\/www.ymcaquebec.org\/fr\/Devenir-membre?gclid=CjwKCAiAy4bTBRAvEiwAFtatHIJT1y7o20c9a-JiF57ZmkAGsNeWfs3iu7ZjQ-sdJNwUos6KKN137xoCdqMQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">YMCA,<\/span><\/a> sign\u00e9e <a href=\"http:\/\/ogilvy-montreal.ca\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Ogilvy<\/span><\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51278 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/famille.png\" alt=\"\" width=\"609\" height=\"322\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/famille.png 902w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/famille-300x159.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/famille-768x406.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/famille-900x476.png 900w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p class=\"p2\">C\u2019est avec plaisir qu&rsquo;Ogilvy Montr\u00e9al pr\u00e9sente la nouvelle campagne des YMCA du Qu\u00e9bec, enracin\u00e9s au Qu\u00e9bec depuis plus de 165\u00a0ans.<\/p>\n<p class=\"p3\">\u00abLes YMCA du Qu\u00e9bec sont uniques dans le monde des centres de conditionnement physique. C\u2019est le rendez-vous de l\u2019activit\u00e9 familiale par excellence. D\u00e8s le premier regard, il fallait donc que les visuels de la campagne crient autant famille que sport\u00bb, explique Julie G\u00e9rard, directrice artistique chez Ogilvy Montr\u00e9al.<\/p>\n<p class=\"p3\">La campagne se d\u00e9cline en affichage ext\u00e9rieur et sur le Web et sera diffus\u00e9e pendant les mois de janvier et f\u00e9vrier.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/AWgK0Fk81kY\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Cossette<\/span><\/a> mise sur la force cr\u00e9ative du collectif<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51271 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS.png\" alt=\"\" width=\"644\" height=\"406\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS.png 1580w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS-300x189.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS-768x484.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS-1024x646.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Lead_Creation_Site_COS-900x567.png 900w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Des leaders multidisciplinaires sont \u00e0 la t\u00eate du produit \u00e0 Montr\u00e9al.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Cossette annonce aujourd\u2019hui l\u2019implantation d\u2019un <b>collectif de cr\u00e9ativit\u00e9 <\/b>qui est responsable d\u2019assurer l\u2019\u00e9volution du produit et des talents, de saisir les occasions d\u2019affaires et de cr\u00e9er les conditions n\u00e9cessaires pour offrir un produit encore plus remarquable aux clients desservis par le bureau de Montr\u00e9al.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Ce collectif est form\u00e9 de talents d\u2019exception, qui ont des exp\u00e9riences compl\u00e9mentaires et qui repr\u00e9sentent les cinq disciplines phares de l\u2019agence: <\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><span class=\"s1\"><strong>Chris Bergeron,<\/strong> vice-pr\u00e9sidente, Exp\u00e9rience contenu <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><strong>Barbara Jacques,<\/strong> vice-pr\u00e9sidente, Design et image de marque <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><strong>Daniel Ouellet,<\/strong> vice-pr\u00e9sident, <\/span><span class=\"s2\">Strat\u00e9gie et design d\u2019exp\u00e9rience<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><strong>Anne-Claude Ch\u00e9nier,<\/strong> qui devient vice-pr\u00e9sidente, Cr\u00e9ation publicitaire<\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><strong>Michel-Alex Lessard,<\/strong> vice-pr\u00e9sident, Strat\u00e9gie <\/span><\/li>\n<li class=\"li3\"><span class=\"s1\"><strong>Florence Girod,<\/strong> qui devient <\/span><span class=\"s2\">chef de la strat\u00e9gie et du produit int\u00e9gr\u00e9<\/span><span class=\"s1\"><span class=\"s1\"> et responsable d\u2019animer le collectif<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"s2\">\u00abNos services \u00e9voluent et nous renouvelons notre approche afin de placer l\u2019ensemble de nos expertises au c\u0153ur de notre produit cr\u00e9atif, d\u00e9clare Louis Duchesne, vice-pr\u00e9sident ex\u00e9cutif et directeur g\u00e9n\u00e9ral, Cossette. C\u2019est en misant sur le talent collectif et diversifi\u00e9 de nos leaders que nous r\u00e9pondrons encore mieux aux besoins de nos clients.<\/span><span class=\"s1\">\u00bb<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Notons que Cossette a r\u00e9organis\u00e9 le fonctionnement de son bureau de Montr\u00e9al en janvier\u00a02017 pour adopter un mode de travail reposant sur<\/span><span class=\"s4\"><b> <\/b>la collaboration, l\u2019agilit\u00e9, la responsabilisation et l\u2019engagement. Il s\u2019agit d\u2019un mod\u00e8le matriciel, qui<\/span><span class=\"s1\"> mise sur le meilleur de chacun. <\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"http:\/\/performa-marketing.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Performa Marketing<\/span><\/a> d\u00e9croche un mandat pour la commercialisation\u00a0<\/b><\/span><span class=\"s1\"><b>de <\/b><a href=\"http:\/\/segersports.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><strong>Seger\u00a0<\/strong><\/span><\/a><\/span><span class=\"s1\" style=\"color: #3366ff;\"><b>\u00a0<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51281 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1.jpg\" alt=\"\" width=\"530\" height=\"354\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1.jpg 7360w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1-768x513.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1-1024x683.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/Seger_My-260-LR-1-900x601.jpg 900w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">\u00c0 l\u2019issue d\u2019un processus de s\u00e9lection d\u2019agence, Performa Marketing a \u00e9t\u00e9 retenue comme partenaire de la marque su\u00e9doise Seger pour la cr\u00e9ation de son plan de commercialisation pour le Canada et des \u00c9tats-Unis. Ce mandat a d\u00e9but\u00e9 en d\u00e9cembre dernier et constitue un partenariat \u00e0 long terme.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Seger con\u00e7oit et produit des tuques et des bas haut de gamme pour les sports ext\u00e9rieurs, tels le ski de fond, ski alpin, course, randonn\u00e9e p\u00e9destre, etc.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00abNous avons \u00e9t\u00e9 s\u00e9duit par leur engagement envers la qualit\u00e9, le d\u00e9veloppement durable et l&rsquo;innovation, des valeurs qui nous rejoignent tout particuli\u00e8rement et la collaboration entre nos \u00e9quipes promet de tr\u00e8s belles synergies\u00bb, souligne Annie Verrier, pr\u00e9sidente de Performa Marketing.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-51283 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig.jpg\" alt=\"\" width=\"164\" height=\"260\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig.jpg 1004w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig-189x300.jpg 189w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig-768x1219.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig-645x1024.jpg 645w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/01\/SEG_Logo17_Orig-900x1428.jpg 900w\" sizes=\"(max-width: 164px) 100vw, 164px\" \/><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_51270\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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