{"id":5260,"date":"2014-06-23T10:00:43","date_gmt":"2014-06-23T14:00:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=5260"},"modified":"2014-06-23T11:29:17","modified_gmt":"2014-06-23T15:29:17","slug":"portee-organique-dans-facebook-une-chute-relative-mais-reelle","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/portee-organique-dans-facebook-une-chute-relative-mais-reelle\/","title":{"rendered":"Port\u00e9e organique dans Facebook: une chute relativement&#8230; r\u00e9elle!"},"content":{"rendered":"<p style=\"text-align: justify;\">Facebook, c&rsquo;est plus de 50 millions de pages sp\u00e9cialis\u00e9es. Facebook, c&rsquo;est aussi une controverse grandissante quant \u00e0 la port\u00e9e organique r\u00e9elle &#8211; les gens qui re\u00e7oivent un message d&rsquo;int\u00e9r\u00eat sans que celui-ci ait \u00e9t\u00e9\u00a0propuls\u00e9 par une publicit\u00e9 ou bloqu\u00e9 parce que le taux d&rsquo;engagement est trop faible &#8211; des communications transmises \u00e0 ses \u00ab\u00a0amis\u00a0\u00bb et autres \u00ab\u00a0fans\u00a0\u00bb. Facebook, c&rsquo;est finalement une \u00e9tude de 7 210\u00a0pages sur une p\u00e9riode allant de juillet 2013 \u00e0 mai 2014.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e9par\u00e9e par <span style=\"color: #ff6600;\"><a href=\"http:\/\/www.agorapulse.com\/fr\/\"><span style=\"color: #ff6600;\">Agora Pulse<\/span><\/a><\/span>, cette compilation statistique touche 177 industries diff\u00e9rentes &#8211; divis\u00e9es dans 13 grandes familles &#8211; dont les r\u00e9sultats globaux indiquent une chute relativement importante de la port\u00e9e organique. Dans le tableau ci-apr\u00e8s, on remarque que seuls quatre secteurs d&rsquo;activit\u00e9s ont vu leur port\u00e9e organique augmenter. Un seul secteur &#8211; les sites Internet int\u00e9ress\u00e9s \u00e0 l&rsquo;informatique &#8211; est vraiment stable alors que huit secteurs ont vu la port\u00e9e \u00ab\u00a0naturelle\u00a0\u00bb de leurs messages \u00eatre r\u00e9duite.<\/p>\n<p style=\"text-align: justify;\">Ce n&rsquo;est donc pas la catastrophe annonc\u00e9e par certains. Du moins pour l&rsquo;instant. Il faudra, cependant, bien plus qu&rsquo;un seul relev\u00e9 statistique de cette nature pour nous convaincre, au final, que la propension (exponentielle) de Facebook \u00e0 faire payer les gestionnaires de ces pages pour atteindre leurs \u00ab\u00a0fans\u00a0\u00bb n&rsquo;a pas de cons\u00e9quence sur la port\u00e9e organique des messages&#8230;<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/portee-organique-facebook-infographie-Mai-2014-e1403151675522.png\"><img loading=\"lazy\" class=\"alignleft size-full wp-image-5262\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/portee-organique-facebook-infographie-Mai-2014-e1403151675522.png\" alt=\"portee-organique-facebook-infographie-Mai-2014-e1403151675522\" width=\"560\" height=\"2514\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/portee-organique-facebook-infographie-Mai-2014-e1403151675522.png 560w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/portee-organique-facebook-infographie-Mai-2014-e1403151675522-228x1024.png 228w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_5260\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/portee-organique-dans-facebook-une-chute-relative-mais-reelle\/\"  data-item_title=\"Port\u00e9e organique dans Facebook: une chute relativement... r\u00e9elle!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/images-12.jpg\"  data-item_date=\"2014-06-23T10:00:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Facebook, c&rsquo;est plus de 50 millions de pages sp\u00e9cialis\u00e9es. Facebook, c&rsquo;est aussi une controverse grandissante quant \u00e0 la port\u00e9e organique r\u00e9elle &#8211; les gens qui re\u00e7oivent un message d&rsquo;int\u00e9r\u00eat sans que celui-ci ait \u00e9t\u00e9\u00a0propuls\u00e9 par une publicit\u00e9 ou bloqu\u00e9 parce que le taux d&rsquo;engagement est trop faible &#8211; des communications transmises \u00e0 ses \u00ab\u00a0amis\u00a0\u00bb et [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_5260\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/portee-organique-dans-facebook-une-chute-relative-mais-reelle\/\"  data-item_title=\"Port\u00e9e organique dans Facebook: une chute relativement... r\u00e9elle!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/images-12.jpg\"  data-item_date=\"2014-06-23T10:00:43-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":5268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186,1489],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5260"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=5260"}],"version-history":[{"count":10,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5260\/revisions"}],"predecessor-version":[{"id":5328,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5260\/revisions\/5328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/5268"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=5260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=5260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=5260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}