{"id":52974,"date":"2018-03-16T14:10:37","date_gmt":"2018-03-16T18:10:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=52974"},"modified":"2018-03-16T16:36:42","modified_gmt":"2018-03-16T20:36:42","slug":"les-evenements-communication-et-marketing-de-la-semaine-21","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-21\/","title":{"rendered":"Les \u00e9v\u00e9nements communication et marketing de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><time datetime=\"2018-03-20\">20<\/time>\u00a0\u2013\u00a0<time datetime=\"2018-03-21\">21 mars 2018<\/time><\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-52975 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/sommet.jpg\" alt=\"\" width=\"576\" height=\"144\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/sommet.jpg 576w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/sommet-300x75.jpg 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><strong>Hop! Le Sommet du commerce de d\u00e9tail<\/strong><\/span><\/h2>\n<p><span class=\"s1\">Hop! Le Sommet du commerce de d\u00e9tail est l\u2019\u00e9v\u00e9nement annuel le plus important du secteur.<\/span><\/p>\n<div class=\"sandbox-video-container\">\n<section class=\"mosaic-quotes\">\n<div class=\"wpr-block\">\n<p><span class=\"s1\">Le Sommet, c\u2019est 1 300 participants, plus de 40 conf\u00e9rences sur de nombreux sujets d\u2019actualit\u00e9, 70 conf\u00e9renciers de haut niveau, des panels de discussion des plus anim\u00e9s, 85\u00a0exposants et un cocktail r\u00e9seautage pour \u00e9changer et pour discuter d\u2019affaires<\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span><\/p>\n<p>Les 20 et 21 mars 2018<\/p>\n<\/div>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<div class=\"wpr-block\">\n<p>Au Palais des congr\u00e8s de Montr\u00e9al<\/p>\n<p><span style=\"font-size: 20px;\"><a href=\"http:\/\/sommet.cqcd.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>22 mars 2018\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-52976 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/conf.png\" alt=\"\" width=\"428\" height=\"261\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/conf.png 679w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/conf-300x183.png 300w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><strong>5@7 Parcours d\u2019entrepreneur \u2013 Louis Roy, PDG d\u2019Optel<\/strong><\/span><\/h2>\n<p>Ne manquez pas cet \u00e9v\u00e9nement organis\u00e9 par l&rsquo;AQT!<\/p>\n<p>Talk-show anim\u00e9 par Ren\u00e9 V\u00e9zina, avec\u00a0Louis Roy, pr\u00e9sident\u00a0d\u2019Optel<\/p>\n<p><strong>Qui sera l\u00e0?<\/strong><br \/>\n\u2022Pr\u00e9sidents, dirigeants d\u2019entreprises de TIC<br \/>\n\u2022Experts d\u2019entreprises de services professionnels<br \/>\n\u2022Et vous!<\/p>\n<p><strong>D\u00e9roulement de la soir\u00e9e<\/strong><\/p>\n<p>17 h : Accueil des participants.<br \/>\n17 h 30 : Talk-show anim\u00e9 par Ren\u00e9 V\u00e9zina, avec\u00a0Louis Roy, suivi d\u2019une p\u00e9riode de questions.<br \/>\n18 h : Session de r\u00e9seautage o\u00f9 des bouch\u00e9es seront servies.<\/p>\n<p class=\"title-h4\"><span style=\"color: #000080;\"><b>Quand?<\/b><\/span><\/p>\n<p class=\"title-h4\">Jeudi le 22 mars 2018\u00a0 de 17 h \u00e0 19 h<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span><\/p>\n<div class=\"shortcode_icon large blue margin-icon-right shortcode_icon_solid\">Bureau de Richter<\/div>\n<div class=\"shortcode_icon large blue margin-icon-right shortcode_icon_solid\">1981 McGill College, 11e \u00e9tage<\/div>\n<div><\/div>\n<div class=\"shortcode_icon large blue margin-icon-right shortcode_icon_solid\"><span style=\"color: #000080;\"><strong>Combien?<\/strong><\/span><\/div>\n<p class=\"text-icon\"><b>Membre:<\/b>\u00a085 $<br \/>\n<b>Non-membre:<\/b>\u00a0140 $ **Voir les d\u00e9tails sous l&rsquo;onglet \u00a0\u00bbTarifs\u00a0\u00bb<\/p>\n<p><span style=\"font-size: 20px;\"><a href=\"http:\/\/www.aqt.ca\/evenements\/57-parcours-dentrepreneur-louis-roy-pdg-doptel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions.<\/span><\/a><\/span><\/p>\n<section class=\"listing-info clrfix\">\n<div class=\"listing-info__body l-sm-pad-vert-0 l-sm-pad-vert-6 clrfix g-group g-group--page-margin-reset\">\n<div class=\"g-cell g-cell-1-1 g-cell-lg-10-12 g-offset-lg-1-12 l-mar-stack l-section-stack\">\n<div class=\"g-group\">\n<div class=\"g-cell g-cell-1-1 g-cell-md-7-12 g-cell--no-gutters l-lg-pad-right-6\">\n<div class=\"g-group l-lg-mar-bot-6 l-md-mar-bot-4 l-pad-bot-6 \">\n<div class=\"g-cell g-cell-10-12 g-cell-md-1-1\">\n<div class=\"has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded\" data-xd-wired=\"read-more\">\n<div class=\"js-xd-read-more-toggle-view read-more__toggle-view\">\n<div class=\"js-xd-read-more-contents l-mar-top-3\">\n<div class=\"brdr2\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><strong>22 mars 2018<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-52977 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/relation-de-presse-e1471286975999.jpg\" alt=\"\" width=\"498\" height=\"243\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/relation-de-presse-e1471286975999.jpg 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/relation-de-presse-e1471286975999-300x146.jpg 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<h2 class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><strong>La relation de presse : Les grands principes<\/strong><\/span><\/h2>\n<div>Le secteur des<strong>\u00a0relations de presse<\/strong>\u00a0est la pierre angulaire du vaste domaine qu\u2019est le marketing. Aussi, les relations entre journalistes et promoteurs sont extr\u00eamement importantes, et les RP figurent parmi les t\u00e2ches les plus importantes des communications pour les entreprises ou organismes \u00e0 but non lucratif souhaitant attirer l\u2019<strong>attention des m\u00e9dias<\/strong>. Il est donc imp\u00e9ratif de promouvoir avec\u00a0<strong>fid\u00e9lit\u00e9\u00a0<\/strong>et<strong>\u00a0efficacit\u00e9<\/strong>\u00a0un \u00e9v\u00e9nement qui\u00a0<strong>marquera les esprits<\/strong>, et dont on se souviendra \u00e9galement de l\u2019organisateur, du porte-parole, du producteur et du diffuseur.<\/div>\n<div>\n<p>Avec les\u00a0<strong>bons outils<\/strong>\u00a0et<strong>\u00a0strat\u00e9gies<\/strong>, vous pourrez promouvoir ad\u00e9quatement un projet d\u00e8s sa mise en march\u00e9. Cette formation, tr\u00e8s\u00a0<strong>pratique<\/strong>, vous permettra d\u2019en appliquer les r\u00e8gles d\u00e8s le lendemain.<strong>Objectifs de la formation<\/strong><\/p>\n<p>Cette formation vise \u00e0 apprendre aux participants\u00a0:<\/p>\n<ul>\n<li>Les r\u00e8gles de strat\u00e9gie employ\u00e9es pour\u00a0<strong>mettre en march\u00e9<\/strong>\u00a0et\u00a0<strong>diffuser\u00a0<\/strong>par les<strong>relations avec la presse<\/strong>\u00a0 les diff\u00e9rents produits ou \u00e9v\u00e9nements\u00a0;<\/li>\n<li>L\u2019univers des\u00a0<strong>m\u00e9dias<\/strong>\u00a0et comment comprendre\u00a0 la psychologie des m\u00e9dias;<\/li>\n<li>Comment travailler avec les journalistes;<\/li>\n<li>Analyse des\u00a0<strong>messages-cl\u00e9s<\/strong>;<\/li>\n<li>Comment utiliser les sorties m\u00e9diatiques, et quels en sont les outils n\u00e9cessaires;<\/li>\n<li>Diff\u00e9rence entre les m\u00e9dias nationaux vs m\u00e9dias locaux et\u00a0<strong>\u00a0<\/strong>m\u00e9dias communautaires;<\/li>\n<li>\u00c9tablissement des<strong>\u00a0listes de presse<\/strong>;<\/li>\n<li>R\u00e9daction de communiqu\u00e9s efficaces;<\/li>\n<li>Organisation d\u2019<strong>\u00e9v\u00e9nements m\u00e9diatiques<\/strong>\u00a0qui sauront attirer les journalistes;<\/li>\n<li>Programme d\u2019entrevues radio et t\u00e9l\u00e9vision;<\/li>\n<li>Comment former son\u00a0<strong>porte-parole<\/strong><\/li>\n<li>Comment utiliser les r\u00e9seaux sociaux;<\/li>\n<li><strong>Gestion de risque\u00a0<\/strong>et<strong>\u00a0de crise<\/strong><\/li>\n<\/ul>\n<p><strong>Public cible de la formation<\/strong><\/p>\n<p>Toute personne responsable des\u00a0<strong>communications<\/strong>\u00a0travaillant pour une entreprise, une r\u00e9gion, une municipalit\u00e9\u00a0ou\u00a0un organisme \u00e0 but non lucratif, etc.<\/p>\n<p><strong><span style=\"color: #000080;\">Niveau<\/span><\/strong><\/p>\n<p>D\u00e9butant \u00e0 interm\u00e9diaire<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p>Le 22 mars 2018 de 8 h 30 \u00e0 12 h<\/p>\n<p><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p>329 Rue de la Commune Ouest, suite 201 (2e \u00e9tage)<\/p>\n<p>Prix en sp\u00e9cial:<br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/la-relation-de-presse-les-grands-principes-tickets-40850497939\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">249$<\/span><\/a><\/p>\n<p>Prix r\u00e9gulier:<br \/>\n<span style=\"color: #3366ff;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/la-relation-de-presse-les-grands-principes-tickets-40850497939\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">299$<\/span><\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"listing-info__body l-sm-pad-vert-0 l-sm-pad-vert-6 clrfix g-group g-group--page-margin-reset\">\n<div class=\"g-cell g-cell-1-1 g-cell-lg-10-12 g-offset-lg-1-12 l-mar-stack l-section-stack\" style=\"text-align: center;\">\n<p style=\"text-align: left;\"><span style=\"font-size: 20px; color: #000080;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/la-relation-de-presse-les-grands-principes-tickets-40850497939\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions.<\/span><\/a><\/span><\/p>\n<div class=\"listing-info__body l-sm-pad-vert-0 l-sm-pad-vert-6 clrfix g-group g-group--page-margin-reset\">\n<div class=\"g-cell g-cell-1-1 g-cell-lg-10-12 g-offset-lg-1-12 l-mar-stack l-section-stack\">\n<div class=\"g-group\">\n<div class=\"g-cell g-cell-1-1 g-cell-md-7-12 g-cell--no-gutters l-lg-pad-right-6\">\n<div class=\"g-group l-lg-mar-bot-6 l-md-mar-bot-4 l-pad-bot-6 \">\n<div class=\"g-cell g-cell-10-12 g-cell-md-1-1\">\n<div class=\"has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded\" data-xd-wired=\"read-more\">\n<div class=\"js-xd-read-more-toggle-view read-more__toggle-view\">\n<div class=\"js-xd-read-more-contents l-mar-top-3\">\n<p style=\"text-align: left;\"><span style=\"font-size: 16px;\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><\/p>\n<\/div>\n<\/div>\n<p><strong>22 mars 2018<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"g-cell g-cell-10-12 g-cell-md-1-1\">\n<div class=\"has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded\" data-xd-wired=\"read-more\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-52978 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_82542784_S.jpg\" alt=\"\" width=\"447\" height=\"298\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_82542784_S.jpg 849w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_82542784_S-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/03\/Fotolia_82542784_S-768x512.jpg 768w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<h2 class=\"post-tile entry-title\"><span style=\"font-size: 24px; color: #000080;\"><strong>\u00c9v\u00e9nementiel: Comment trouver des comman<span style=\"color: #000080;\">d<\/span><\/strong><\/span><span style=\"color: #000080;\">itaires<\/span><\/h2>\n<p style=\"text-align: left;\">Vous avez le mandat de trouver des partenaires financiers pour vos \u00e9v\u00e9\u00adnements, mais\u2026 Savez-vous quelles sont les attentes de vos partenaires et investisseurs ? Savez-vous comment d\u00e9terminer quelles entreprises approcher ? Savez-vous comment aborder les responsables des\u00a0<strong>commandites<\/strong>et que ce que vous devez leur offrir ?<\/p>\n<p style=\"text-align: left;\">Cette\u00a0<strong>formation<\/strong>\u00a0r\u00e9pondra \u00e0 toutes vos ques\u00adtions sur la recherche de\u00a0<strong>commanditaires<\/strong>\u00a0dans le cadre d\u2019un\u00a0<strong>\u00e9v\u00e9nement<\/strong>, et ce, du point de vue d\u2019un partenaire investisseur. Vous y d\u00e9couvrirez des strat\u00e9gies de\u00a0<strong>sollicitation<\/strong>, des contenus d\u2019offres all\u00e9chantes pour un investisseur et le secret derri\u00e8re les\u00a0<strong>budgets allou\u00e9s aux commandites<\/strong>.<\/p>\n<p style=\"text-align: left;\">Objectifs de la formation<\/p>\n<ul style=\"text-align: left;\">\n<li>D\u00e9couvrir les 9 \u00e9tapes de la<strong>\u00a0recherche de commandites<\/strong>\/<strong>partenariats<\/strong><\/li>\n<li>D\u00e9finir le contenu d\u2019un plan de commandites\/partenariats<\/li>\n<li>Voir diff\u00e9rentes<strong>\u00a0opportunit\u00e9s<\/strong>\u00a0de visibilit\u00e9 et d\u2019exploitation \u00e0\u00a0<strong>offrir \u00e0 un commanditaire<\/strong>\/<strong>partenaire<\/strong><\/li>\n<li>Comprendre la<strong>\u00a0r\u00e9alit\u00e9 des commanditaires<\/strong>\/partenaires lors de l\u2019analyse des propositions re\u00e7ues<\/li>\n<li>Analyser en \u00e9quipe un cas r\u00e9el \u2013 propos\u00e9 par un des participants \u00e0 la formation<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Public cible de la formation<\/strong><\/p>\n<p style=\"text-align: left;\">Cette formation s\u2019adresse \u00e0 tout planificateur d\u2019\u00e9v\u00e9nements ou employ\u00e9 en entreprise qui en est \u00e0 ses premi\u00e8res exp\u00e9riences avec des projets de\u00a0<strong>recherche de commandites<\/strong>\u00a0et de partenariat, ou qui veut\u00a0<strong>am\u00e9liorer les plans<\/strong>\u00a0de\u00a0<strong>partenariat<\/strong>\u00a0d\u00e9j\u00e0 en place.<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000080;\">Niveau <\/span><\/strong><\/p>\n<p style=\"text-align: left;\">D\u00e9butant \u00e0 interm\u00e9diaire<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">Le 22 mars 2018 de 13 h 30 \u00e0 17 h<\/p>\n<p style=\"text-align: left;\"><strong><span style=\"color: #000080;\">O\u00f9?<\/span><\/strong><\/p>\n<p style=\"text-align: left;\">329 Rue de la Commune Ouest, Suite 201 (2e \u00e9tage)<\/p>\n<p style=\"text-align: left;\">Prix en sp\u00e9cial:<br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/evenementiel-comment-trouver-des-commanditaires-tickets-40192267153\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">249$<\/span><\/a><\/p>\n<p style=\"text-align: left;\">Prix r\u00e9gulier:<br \/>\n<a href=\"https:\/\/www.eventbrite.ca\/e\/evenementiel-comment-trouver-des-commanditaires-tickets-40192267153\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">299$<\/span><\/a><\/p>\n<\/div>\n<div class=\"listing-info__body l-sm-pad-vert-0 l-sm-pad-vert-6 clrfix g-group g-group--page-margin-reset\" style=\"text-align: left;\">\n<p><span style=\"font-size: 20px;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/evenementiel-comment-trouver-des-commanditaires-tickets-40192267153\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\">Informations et inscriptions.<\/span><\/a><\/span><\/p>\n<div class=\"listing-info__body l-sm-pad-vert-0 l-sm-pad-vert-6 clrfix g-group g-group--page-margin-reset\">\n<div class=\"g-cell g-cell-1-1 g-cell-lg-10-12 g-offset-lg-1-12 l-mar-stack l-section-stack\">\n<div class=\"g-group\">\n<div class=\"g-cell g-cell-1-1 g-cell-md-7-12 g-cell--no-gutters l-lg-pad-right-6\">\n<div class=\"g-group l-lg-mar-bot-6 l-md-mar-bot-4 l-pad-bot-6 \">\n<div class=\"g-cell g-cell-10-12 g-cell-md-1-1\">\n<div class=\"has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded\" data-xd-wired=\"read-more\">\n<div class=\"js-xd-read-more-toggle-view read-more__toggle-view\">\n<div class=\"js-xd-read-more-contents l-mar-top-3\">\n<div class=\"brdr2\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_52974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-21\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2018-03-16T14:10:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voyez notre s\u00e9lection d&rsquo;\u00e9v\u00e9nements de la semaine: Hop! Le Sommet du commerce de d\u00e9tail; 5@7 Parcours d\u2019entrepreneur \u2013 Louis Roy, PDG d\u2019Optel; La relation de presse: Les grands principes; \u00c9v\u00e9nementiel: Comment trouver des commanditaires.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_52974\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-communication-et-marketing-de-la-semaine-21\/\"  data-item_title=\"Les \u00e9v\u00e9nements communication et marketing de la semaine\"  data-item_date=\"2018-03-16T14:10:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[115],"tags":[1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/52974"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=52974"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/52974\/revisions"}],"predecessor-version":[{"id":52980,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/52974\/revisions\/52980"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=52974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=52974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=52974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}