{"id":53806,"date":"2018-04-12T13:19:08","date_gmt":"2018-04-12T17:19:08","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=53806"},"modified":"2018-04-12T15:52:38","modified_gmt":"2018-04-12T19:52:38","slug":"bixi-celebre-ses-10-ans","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bixi-celebre-ses-10-ans\/","title":{"rendered":"BIXI c\u00e9l\u00e8bre ses 10 ans!"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-53807 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/bixi.png\" alt=\"\" width=\"640\" height=\"332\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/bixi.png 640w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/bixi-300x156.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">12 avril 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Voici une campagne anniversaire de <a href=\"https:\/\/montreal.bixi.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">bixi<\/span> <\/a>qui invite \u00e0 se simplifier la vie! <\/span><\/p>\n<p>BIXI Montr\u00e9al c\u00e9l\u00e8bre ses 10 ans d\u2019existence avec une campagne originale par laquelle l\u2019entreprise de v\u00e9lo partage s\u2019approprie l\u2019expression populaire \u00abCasse-toi pas le bicycle. Prends BIXI!\u00bb<\/p>\n<p>\u00abParfaitement int\u00e9gr\u00e9 au paysage montr\u00e9alais, BIXI est reconnu pour sa simplicit\u00e9, son accessibilit\u00e9 et son efficacit\u00e9\u00bb souligne Pierre Parent, directeur marketing, communications et partenariats chez BIXI Montr\u00e9al. L\u2019ensemble de ces qualit\u00e9s tant appr\u00e9ci\u00e9es des utilisateurs a ainsi servi de ligne directrice pour formuler le slogan promotionnel de la saison\u00a02018: \u00abCasse-toi pas le bicycle. Prends BIXI\u2009!\u00bb<\/p>\n<p>\u00abL\u2019emploi de cette expression se veut un petit clin d\u2019\u0153il quant au lien de proximit\u00e9 qui unit BIXI \u00e0 ses publics. Ludique et facile \u00e0 m\u00e9moriser, ce th\u00e8me cherche \u00e0 inviter toutes les personnes qui d\u00e9sirent un moyen de transport utile et rapide \u00e0\u00a0ne pas se compliquer la vie\u00a0et \u00e0 privil\u00e9gier BIXI dans le cadre de ses d\u00e9placements en ville\u00bb, a pr\u00e9cis\u00e9 M. Parent.<\/p>\n<p>Bref, pourquoi faire compliqu\u00e9 quand on peut faire simple! \u00abCasse-toi pas le bicycle. Prends BIXI!\u00bb<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_53806\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bixi-celebre-ses-10-ans\/\"  data-item_title=\"BIXI c\u00e9l\u00e8bre ses 10 ans!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/bixi.png\"  data-item_date=\"2018-04-12T13:19:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voici une campagne anniversaire de bixi qui invite \u00e0 se simplifier la vie!<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_53806\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bixi-celebre-ses-10-ans\/\"  data-item_title=\"BIXI c\u00e9l\u00e8bre ses 10 ans!\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/bixi.png\"  data-item_date=\"2018-04-12T13:19:08-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":53807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/53806"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=53806"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/53806\/revisions"}],"predecessor-version":[{"id":53809,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/53806\/revisions\/53809"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/53807"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=53806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=53806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=53806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}