{"id":53896,"date":"2018-04-13T13:35:44","date_gmt":"2018-04-13T17:35:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=53896"},"modified":"2018-04-13T16:14:31","modified_gmt":"2018-04-13T20:14:31","slug":"garnier-fructis-sinvite-a-coachella-grace-a-publicis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/garnier-fructis-sinvite-a-coachella-grace-a-publicis\/","title":{"rendered":"Garnier Fructis s\u2019invite \u00e0 Coachella gr\u00e2ce \u00e0 Publicis"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-53897 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/garnier_fructis_snap_header.jpg\" alt=\"\" width=\"646\" height=\"292\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/garnier_fructis_snap_header.jpg 1499w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/garnier_fructis_snap_header-300x135.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/garnier_fructis_snap_header-768x347.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/garnier_fructis_snap_header-1024x462.jpg 1024w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #808080;\">13 avril 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">La marque Fructis de <a href=\"https:\/\/www.garnier.ca\/fr-ca\/cheveux\/fructis\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Garnier<\/span><\/a> d\u00e9ploie une campagne multiplateforme con\u00e7ue pour la saison des festivals, une offensive imagin\u00e9e par <a href=\"https:\/\/www.publicismontreal.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Publicis<\/span><\/a>\u00a0et d\u00e9velopp\u00e9e en partenariat avec Snapchat et Google. <\/span><\/p>\n<p class=\"p1\">Le lancement s\u2019effectue aujourd\u2019hui, sp\u00e9cialement pour Coachella.<\/p>\n<p class=\"p1\">C\u2019est l\u2019\u00e9quipe de contenu et m\u00e9dias sociaux de Publicis, chapeaut\u00e9e par Nico Wlock, qui a cr\u00e9\u00e9 pour la marque cette campagne enti\u00e8rement num\u00e9rique en vue de la saison des festivals.<\/p>\n<p class=\"p1\">\u00abLa notori\u00e9t\u00e9 de Coachella est immense aupr\u00e8s des jeunes. Il fallait profiter de cette opportunit\u00e9 pour rejoindre notre cible en assurant une pr\u00e9sence soutenue de Fructis dans l\u2019\u00e9cosyst\u00e8me num\u00e9rique de l\u2019\u00e9v\u00e9nement. Nous avons donc approch\u00e9 Snapchat et Google afin d\u2019amplifier la strat\u00e9gie sociale multiplateforme\u00bb, explique Nico Wlock, directeur contenu et m\u00e9dias sociaux chez Publicis.<\/p>\n<p class=\"p1\">Publicis a collabor\u00e9 avec Snapchat afin de d\u00e9velopper l\u2019opportunit\u00e9 m\u00e9diatique et les concepts. Sous les th\u00e8mes de Festival Pre-Game, Festival Styles et Pool Parties, des stories invitent les gens \u00e0 regarder des tutoriels pour recr\u00e9er des styles capillaires et \u00e0 participer au quiz QI Super Fruits pour remporter des prix.<\/p>\n<p class=\"p1\">En parall\u00e8le, un partenariat avec Google a \u00e9t\u00e9 d\u00e9velopp\u00e9 afin que Fructis devienne commanditaire en titre de la diffusion en direct des spectacles de Coachella sur YouTube au Canada. Du contenu vid\u00e9o vient compl\u00e9ter l\u2019offensive sur cette plateforme, alors que Fructis d\u00e9tient, en tant que commanditaire en titre, 100\u00a0% des placements publicitaires pour la fin de semaine sur la page <span class=\"s1\">YouTube officielle de Coachella<\/span>, et 50\u00a0% des placements lors des trois mois subs\u00e9quents pour la rediffusion des concerts.<\/p>\n<p class=\"p1\">\u00abC\u2019est une offensive num\u00e9rique qui a le potentiel de d\u00e9passer les 15\u00a0millions d\u2019impressions. Gr\u00e2ce \u00e0 Fructis, les jeunes pourront vivre l\u2019exp\u00e9rience du festival en temps r\u00e9el, comme s\u2019ils y \u00e9taient.\u00bb<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/tCqTYeLQ0KE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/cr4M9flOOXE\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_53896\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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