{"id":54078,"date":"2018-04-18T11:39:44","date_gmt":"2018-04-18T15:39:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54078"},"modified":"2018-04-18T11:39:44","modified_gmt":"2018-04-18T15:39:44","slug":"natrel-fait-decouvrir-un-monde-de-possibilites","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/natrel-fait-decouvrir-un-monde-de-possibilites\/","title":{"rendered":"Natrel fait d\u00e9couvrir un monde de possibilit\u00e9s"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-54079 \" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/5_lg2_Natrel_Packs.jpg\" alt=\"\" width=\"661\" height=\"278\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/5_lg2_Natrel_Packs.jpg 3600w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/5_lg2_Natrel_Packs-300x126.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/5_lg2_Natrel_Packs-768x323.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/5_lg2_Natrel_Packs-1024x431.jpg 1024w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">18 avril 2018<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px; color: #000080;\"><a href=\"https:\/\/www.natrel.ca\/fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Natrel<\/span><\/a>\u00a0d\u00e9voile sa nouvelle plateforme de communication et signature de marque \u2013 Go\u00fbtez les possibilit\u00e9s \u2013 avec une campagne nationale int\u00e9gr\u00e9e sign\u00e9e<span style=\"color: #3366ff;\"><a href=\"https:\/\/lg2.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"> lg2<\/span><\/a>\u00a0<\/span>et la refonte de sa vitrine Web. Natrel d\u00e9sire ainsi mettre de l\u2019avant sa vaste gamme de produits laitiers, lesquels offrent la touche de plus pour inspirer les consommateurs dans leurs diff\u00e9rentes cr\u00e9ations culinaires, et ce, quelle que soit l\u2019occasion.<\/span><\/p>\n<p class=\"p2\">\u00abNatrel, c\u2019est une marque de produits laitiers, qui va bien au-del\u00e0 du lait. La campagne propose un nombre infini de possibilit\u00e9s culinaires tout en montrant diff\u00e9rentes fa\u00e7ons de briser la routine et d\u2019inspirer les consommateurs par sa gamme compl\u00e8te de produits laitiers de qualit\u00e9 sup\u00e9rieure\u00bb, dit Myl\u00e8ne Couture, directrice marketing chez Agropur.<\/p>\n<p class=\"p2\">\u00abNatrel, c\u2019est un r\u00e9el complice culinaire pour tous les amoureux de bouffe qui prennent plaisir \u00e0 cuisiner. Le d\u00e9fi \u00e9tait de cr\u00e9er un discours coh\u00e9rent sur tous les points de contact, pour offrir une vision claire aux consommateurs\u00bb, explique Anne-Marie Leclair, associ\u00e9e et vice-pr\u00e9sidente, strat\u00e9gie et innovation, de lg2.<\/p>\n<p class=\"p2\">Un rafra\u00eechissement des emballages fait maintenant d\u00e9ferler la vague Natrel sur les pr\u00e9sentoirs en magasins.<\/p>\n<p class=\"p2\">La refonte du site Web permet de mettre en lumi\u00e8re l\u2019\u00e9tendue de la gamme de produits en plus de proposer une vari\u00e9t\u00e9 de recettes inspirantes. Enfin, le Bistro Natrel, une unit\u00e9 mobile, va \u00e0 la rencontre des consommateurs dans divers \u00e9v\u00e9nements pour faire la promotion des produits laitiers Natrel. Le bistro sera d\u2019ailleurs au Vieux-Port de Montr\u00e9al lors de l\u2019ouverture du Bassin Natrel le 19 mai prochain, ainsi qu\u2019\u00e0 Toronto au Harbourfront Centre.<\/p>\n<p class=\"p2\">En plus des messages t\u00e9l\u00e9, la campagne se d\u00e9cline sur le Web, en magasins et en affichage ainsi que dans le magazine Ricardo.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qUVggwo0LGg\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54078\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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