{"id":54090,"date":"2018-04-18T14:33:26","date_gmt":"2018-04-18T18:33:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54090"},"modified":"2018-04-18T14:33:26","modified_gmt":"2018-04-18T18:33:26","slug":"incroyable-erable-le-positionnement-se-poursuit","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/incroyable-erable-le-positionnement-se-poursuit\/","title":{"rendered":"\u00abIncroyable \u00e9rable\u00bb : le positionnement se poursuit"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-54091 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/erable.jpg\" alt=\"\" width=\"353\" height=\"213\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/erable.jpg 353w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/erable-300x181.jpg 300w\" sizes=\"(max-width: 353px) 100vw, 353px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">18 avril 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\"><span class=\"s1\">\u00abIncroyable \u00e9rable\u00bb :\u00a0<\/span><span class=\"s1\">Deux incroyables chefs, Helena Loureiro et Arnaud Marchand, dans une nouvelle campagne t\u00e9l\u00e9 pour red\u00e9couvrir l\u2019\u00e9rable du Qu\u00e9bec. L&rsquo;initiative est sign\u00e9e <a href=\"https:\/\/agencekbs.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">KBS Montr\u00e9al.<\/span><\/a><\/span><\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">La F\u00e9d\u00e9ration des producteurs ac\u00e9ricoles du Qu\u00e9bec (<a href=\"https:\/\/fpaq.ca\/\"><span class=\"s2\"><span style=\"color: #3366ff;\">FPAQ<\/span><\/span><\/a>) poursuit le positionnement de sa nouvelle signature \u00abIncroyable \u00e9rable\u00bb en pr\u00e9sentant deux nouvelles publicit\u00e9s t\u00e9l\u00e9 qui seront diffus\u00e9es du 16 avril au 18 juin 2018, en exclusivit\u00e9 lors de la populaire \u00e9mission de ICI Radio-Canada, <a href=\"https:\/\/ici.radio-canada.ca\/tele\/les-chefs\/site\"><span class=\"s2\"><i><span style=\"color: #3366ff;\">Les Chefs !<\/span><\/i><\/span><\/a> Chaque publicit\u00e9 met en valeur la polyvalence ainsi que le go\u00fbt unique et savoureux du sirop d\u2019\u00e9rable en cuisine par nuls autres que deux chefs d\u2019exception et Ambassadeurs culinaires de l\u2019\u00e9rable\u00a0: Helena Loureiro, chef des r\u00e9put\u00e9s restaurants Portus 360 et Helena, ainsi que Arnaud Marchand, chef et copropri\u00e9taire de Chez Boulay \u2013 bistro bor\u00e9al.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Les recettes, salade d&rsquo;asperges et de serrano \u00e0 la cr\u00e8me d&rsquo;amandes, vinaigrette \u00e9rable et moutarde, cr\u00e9\u00e9e par Helena Loureiro, et le flanc de porc brais\u00e9 au sirop d\u2019\u00e9rable, carottes glac\u00e9es \u00e0 l\u2019\u00e9rable et salade de choux au vinaigre d\u2019\u00e9rable, sign\u00e9e Arnaud Marchand, sont disponibles sur le site <a href=\"http:\/\/incroyableerable.ca\/\"><span class=\"s2\"><span style=\"color: #3366ff;\">incroyableerable.ca<\/span><\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rappelons que la campagne Incroyable \u00e9rable s\u2019est d\u00e9voil\u00e9e en crescendo, en d\u00e9butant par la pr\u00e9sentation du nouveau logo en d\u00e9cembre 2017, en passant par la diffusion de la toute premi\u00e8re publicit\u00e9 t\u00e9l\u00e9diffus\u00e9e le 31 d\u00e9cembre dernier lors du fameux Bye bye, suivie de deux publicit\u00e9s t\u00e9l\u00e9 lanc\u00e9es en janvier 2018, accompagn\u00e9es des contenus con\u00e7us pour les r\u00e9seaux sociaux et d\u2019une nouvelle plateforme Web <a href=\"http:\/\/incroyableerable.ca\/\"><span class=\"s2\"><span style=\"color: #3366ff;\">incroyableerable.ca<\/span><\/span><\/a><span style=\"color: #3366ff;\">.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-54093 size-full\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/incroyable.jpg\" alt=\"\" width=\"357\" height=\"213\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/incroyable.jpg 357w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/incroyable-300x179.jpg 300w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Relations publiques\u00a0:<b> <\/b><a href=\"http:\/\/www.mflrp.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Massy Forget Langlois relations publiques<\/span><\/a><\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54090\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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