{"id":54168,"date":"2018-04-20T11:44:57","date_gmt":"2018-04-20T15:44:57","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54168"},"modified":"2018-04-20T11:44:57","modified_gmt":"2018-04-20T15:44:57","slug":"lorchestre-symphonique-de-montreal-explore-la-synesthesie-pour-voir-la-musique-autrement","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lorchestre-symphonique-de-montreal-explore-la-synesthesie-pour-voir-la-musique-autrement\/","title":{"rendered":"L\u2019Orchestre symphonique de Montr\u00e9al explore la synesth\u00e9sie pour voir la musique autrement"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-54170 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/04-OSM_3-300x149.jpg\" alt=\"\" width=\"527\" height=\"262\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/04-OSM_3-300x149.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/04-OSM_3-768x382.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/04-OSM_3-1024x509.jpg 1024w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">20 avril 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">L\u2019OSM et K72 vous invitent \u00e0 venir voir la musique \u00e0 travers une nouvelle campagne originale<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Si nos yeux pouvaient percevoir la musique, que verraient-ils? L\u2019Orchestre symphonique de Montr\u00e9al a voulu r\u00e9pondre \u00e0 cette question dans une campagne publicitaire faisant la promotion de sa programmation 2018-19. R\u00e9alis\u00e9e par l\u2019agence K72, la campagne explore une forme de synesth\u00e9sie (la fusion de deux sens) en associant musique et couleurs.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Afin de repr\u00e9senter la profondeur musicale de l\u2019OSM et la vision artistique du maestro Kent\u00a0Nagano, nous avons fait appel \u00e0 des personnes qui poss\u00e8dent le don de la synesth\u00e9sie pour traduire de fa\u00e7on in\u00e9dite la musique en couleurs. Chaque \u0153uvre peut ainsi \u00eatre repr\u00e9sent\u00e9e par une image unique\u00a0\u00bb, raconte Jonathan\u00a0Prunier, directeur, marketing et communications \u00e0 l\u2019OSM.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Ainsi, l\u2019imagerie de la campagne, tant en imprim\u00e9, affichage, vid\u00e9o et num\u00e9rique que dans tout mat\u00e9riel collat\u00e9ral, d\u00e9peint les grandes \u0153uvres, qui seront pr\u00e9sent\u00e9es par l\u2019OSM \u00e0 l\u2019occasion de sa 85<\/span><span class=\"s2\"><sup>e<\/sup><\/span><span class=\"s1\">\u00a0saison, telles que vues par les synesth\u00e8tes.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-54169 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/01-OSM-AnimatedCampaign-min-300x139.gif\" alt=\"\" width=\"535\" height=\"248\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/01-OSM-AnimatedCampaign-min-300x139.gif 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/01-OSM-AnimatedCampaign-min-768x355.gif 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/01-OSM-AnimatedCampaign-min-1024x474.gif 1024w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Pour ce faire, K72 a travaill\u00e9 de pair avec la maison de production 1one afin de d\u00e9velopper un outil technologique sur mesure permettant de concr\u00e9tiser leur perception.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Nous voulions cr\u00e9er une imagerie qui donne une r\u00e9elle signification au concept de la campagne, soit le fait de <i>voir<\/i> la musique. L\u2019outil nous a permis de traduire toutes les nuances et les accents de ces grandes \u0153uvres et de transposer leur richesse en myriade de couleurs\u00a0\u00bb, explique Simon\u00a0Beaudry, directeur de cr\u00e9ation chez K72. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">D\u2019un point de vue symbolique, tenter de verbaliser un ph\u00e9nom\u00e8ne neurologique rare li\u00e9 \u00e0 l\u2019interpr\u00e9tation de la musique \u00e9tait tr\u00e8s inspirant. Le d\u00e9fi \u00e9tait d\u2019isoler certains sons hors de leur contexte orchestral pour cr\u00e9er une relation de cause \u00e0 effet entre le visuel et l\u2019enregistrement sonore, ajoute Guillaume\u00a0Dubois, producteur chez 1one. Une communication intime entre synesth\u00e8tes et programmeurs \u00e9tait indispensable\u00a0: c\u2019\u00e9tait comme encadrer un projet de peinture abstraite en harmonie avec une quinzaine de personnes.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54168\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019OSM et K72 vous invitent \u00e0 venir voir la musique \u00e0 travers une nouvelle campagne originale<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54168\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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