{"id":54264,"date":"2018-04-24T09:45:03","date_gmt":"2018-04-24T13:45:03","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54264"},"modified":"2018-04-24T11:59:02","modified_gmt":"2018-04-24T15:59:02","slug":"une-campagne-de-la-saaq-pour-rappeler-limportance-de-la-ceinture-de-securite","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/une-campagne-de-la-saaq-pour-rappeler-limportance-de-la-ceinture-de-securite\/","title":{"rendered":"Une campagne de la SAAQ pour rappeler l’importance de la ceinture de s\u00e9curit\u00e9"},"content":{"rendered":"
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\"\"\u00a0<\/span>24 avril 2018<\/span><\/p>\n

La Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec <\/span><\/a><\/span>lance une nouvelle campagne avec lg2 qui cible les re\u0301gions pour sensibiliser les automobilistes a\u0300 l\u2019importance du port de la ceinture de se\u0301curite\u0301.<\/span><\/p>\n

Chaque ann\u00e9e, en moyenne, environ 30\u00a0% des conducteurs et passagers de v\u00e9hicules de promenade d\u00e9c\u00e9d\u00e9s n\u2019avaient pas boucl\u00e9 leur ceinture. Pour les passagers arri\u00e8re seulement, ce taux grimpe \u00e0 37,1\u00a0%. La campagne 2018 \u00ab Attachez votre ceinture. \u00c0 l\u2019arri\u00e8re comme \u00e0 l\u2019avant \u00bb vise \u00e0 rappeler l\u2019importance de s\u2019attacher, \u00e0 l\u2019arri\u00e8re comme \u00e0 l\u2019avant du v\u00e9hicule.<\/p>\n

Les deux messages radio de 15 secondes montrent comment un simple geste peut avoir de lourdes conse\u0301quences lorsqu\u2019on l\u2019oublie. L\u2019offensive se de\u0301ploie aussi de manie\u0300re plus graphique avec de courtes vide\u0301os sur Facebook et Instagram. Un jeu en ligne a e\u0301galement e\u0301te\u0301 conc\u0327u afin d\u2019appuyer de manie\u0300re plus ludique le message de la campagne.<\/p>\n<\/div>\n

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Cre\u0301dits<\/p>\n

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  • VICE-PRE\u0301SIDENCE CRE\u0301ATION\u00a0Luc Du Sault<\/li>\n
  • DIRECTION DE CRE\u0301ATION\u00a0Luc Du Sault<\/li>\n
  • C R E\u0301 A T I O N\u00a0Luc Du Sault, Camille Gagnon et Vincent Bernard<\/li>\n
  • PLANIFICATION STRATE\u0301GIQUE\u00a0Catherine Darius, Mireille Co\u0302te\u0301, Alexandra Laverdie\u0300re<\/li>\n
  • PLANIFICATION NUME\u0301RIQUE :Sabrina Co\u0302te\u0301, Pier-Olivier Le\u0301onard<\/li>\n
  • S E R V I C E – C O N S E I L :\u00a0Alexandra Laverdie\u0300re, Roxanne Dupont<\/li>\n
  • PRODUCTION D\u2019AGENCE\u00a0Isabelle Fonta<\/li>\n
  • PHOTOGRAPHIE\u00a0Benoit Bru\u0308hmu\u0308ller
    \nRETOUCHE PHOTO\u00a0Marc Rivest<\/li>\n
  • DIRECTRICE DE PRODUCTION\u00a0Julie Pichette<\/li>\n
  • DIRECTEUR – PHOTOGRAPHIE\u00a0Vincent Bernard<\/li>\n
  • MAQUILLAGE\u00a0Brigitte Bilodeau<\/li>\n
  • STUDIO DE SON \/ INGE\u0301NIERIE\u00a0BLVD\u2013OlivierRivard<\/li>\n
  • ME\u0301DIAS\u00a0Touche\u0301!<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    <\/span><\/p>\n
    <\/div>\n","protected":false},"excerpt":{"rendered":"

    La Socie\u0301te\u0301 de l\u2019assurance automobile du Que\u0301bec lance une nouvelle campagne qui cible les re\u0301gions pour sensibiliser les automobilistes a\u0300 l\u2019importance du port de la ceinture de se\u0301curite\u0301.<\/p>\n

    <\/span>
    <\/div>","protected":false},"author":1,"featured_media":54266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54264"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=54264"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54264\/revisions"}],"predecessor-version":[{"id":54283,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54264\/revisions\/54283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/54266"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=54264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=54264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=54264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}