{"id":54284,"date":"2018-04-24T12:22:26","date_gmt":"2018-04-24T16:22:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54284"},"modified":"2018-04-24T12:23:22","modified_gmt":"2018-04-24T16:23:22","slug":"lidentite-graphique-du-festival-international-de-jazz-de-montreal-2018-joue-sur-les-5-sens-des-festivaliers","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lidentite-graphique-du-festival-international-de-jazz-de-montreal-2018-joue-sur-les-5-sens-des-festivaliers\/","title":{"rendered":"L\u2019identit\u00e9 graphique du Festival International de Jazz de Montr\u00e9al 2018 joue sur les 5 sens des festivaliers"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-54285 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/FIJM18_monstre_10x6_2-300x180.png\" alt=\"\" width=\"609\" height=\"365\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/FIJM18_monstre_10x6_2-300x180.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/FIJM18_monstre_10x6_2-768x461.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/04\/FIJM18_monstre_10x6_2-1024x614.png 1024w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/p>\n<p><span style=\"color: #999999; font-size: 12px;\">24 avril 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">L\u2019identit\u00e9 de marque de la 39e \u00e9dition du Festival International de Jazz de Montr\u00e9al,\u00a0<\/span><span class=\"s1\">connect\u00e9e sur les 5 sens des festivaliers, est sign\u00e9e\u00a0<a href=\"https:\/\/www.bleublancrouge.ca\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Bleublancrouge<\/span><\/a>.<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En 2016, <b>Bleublancrouge<\/b> a amorc\u00e9 un travail de fond pour r\u00e9inventer l\u2019identit\u00e9 de marque du <b>Festival International de Jazz de Montr\u00e9al.<\/b> Aujourd\u2019hui, le plus important festival de Montr\u00e9al porte une identit\u00e9 directement ancr\u00e9e dans les \u00e9motions des festivaliers.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">L\u2019organisation d\u00e9sirait re-singulariser le festival. Nous avons donc cr\u00e9\u00e9 une exp\u00e9rience in\u00e9dite, \u00e0 l\u2019intersection de la technologie et du design. Les cinq sens de la foule, l\u2019ou\u00efe, le toucher, la vue, l\u2019odorat et le go\u00fbt, ont \u00e9t\u00e9 capt\u00e9s \u00e0 travers diff\u00e9rents senseurs, et les donn\u00e9es recueillies ont servi de canevas pour \u00e9laborer l\u2019identit\u00e9 graphique de la 39e \u00e9dition du Festival International de Jazz de Montr\u00e9al. Ainsi, les festivaliers ont r\u00e9ellement pris part \u00e0 la cr\u00e9ation de la nouvelle image de marque\u00bb, explique Jonathan Rouxel, associ\u00e9, vice-pr\u00e9sident et directeur de cr\u00e9ation principal de Bleublancrouge.<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/7Y1UaroY_Bg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">En 2017, le Festival de Jazz <a href=\"https:\/\/isarta.com\/infos\/?p=54024\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">a devanc\u00e9 le Grand Prix F1 du Canada<\/span><\/a> \u00e0 titre d\u2019\u00e9v\u00e9nement touristique g\u00e9n\u00e9rant le plus de retomb\u00e9es \u00e9conomiques au Qu\u00e9bec. En effet, l\u2019an dernier, l\u2019activit\u00e9 \u00e9conomique entra\u00een\u00e9e par le festival a bondi de 24\u00a0%, surpassant largement les 39,1 millions \u00e9valu\u00e9s en 2016.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9dits : <\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Agence\u00a0: Bleublancrouge<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Client\u00a0: Festival International de Jazz de Montr\u00e9al<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Design\u00a0: Baillat Studio<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">\u00c9v\u00e8nement\u00a0: l\u2019\u00e9quipe du Festival, Robocut studio, Serge Maheu, Maxime Damecour<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">D\u00e9clinaison du design\u00a0: \u00c9quipe Spectra<\/span><\/li>\n<\/ul>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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