{"id":5429,"date":"2014-06-27T07:00:16","date_gmt":"2014-06-27T11:00:16","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=5429"},"modified":"2014-06-27T08:39:51","modified_gmt":"2014-06-27T12:39:51","slug":"la-viralite-dune-video-art-ou-science","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-viralite-dune-video-art-ou-science\/","title":{"rendered":"La viralit\u00e9\u00a0d&rsquo;une vid\u00e9o: art ou science?"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511.jpg\"><img loading=\"lazy\" class=\"alignright wp-image-5431\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511-300x216.jpg\" alt=\"5511\" width=\"188\" height=\"135\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511-300x216.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511.jpg 408w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/a><strong><span style=\"color: #000080;\">La viralit\u00e9. Est-ce possible de l\u2019atteindre? Oui et non. La viralit\u00e9 est un grand myst\u00e8re dans le monde des m\u00e9dias sociaux. Beaucoup de marques tentent de rendre leur contenu viral alors que la recette parfaite n&rsquo;existe pas. Ce qui fonctionne pour ici ne fonctionnera pas n\u00e9cessairement l\u00e0-bas. Pourtant, des centaines de vid\u00e9os sont visionn\u00e9es des millions de fois chaque ann\u00e9e.<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Selon plusieurs \u00e9tudes consult\u00e9es, la viralit\u00e9 tendrait davantage vers l\u2019art que la science et ce, m\u00eame si certains \u00e9l\u00e9ments reviennent fr\u00e9quemment dans le succ\u00e8s d&rsquo;un contenu. Les utiliser peut aider \u00e0 rendre un contenu viral, mais encore fois, rien n\u2019est garanti.<\/p>\n<h4 style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Quand les universitaires s\u2019y int\u00e9ressent \u2026<\/span><\/strong><\/h4>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/www.youtube-nocookie.com\/watch?v=a27S5TuS3mI\"><span style=\"color: #ff6600;\">L\u2019Universit\u00e9 Elon<\/span><\/a><\/span><\/strong> a r\u00e9alis\u00e9 une\u00a0<strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/www.elon.edu\/docs\/e-web\/academics\/communications\/research\/vol2no1\/08West.pdf\"><span style=\"color: #ff6600;\">\u00e9tude<\/span><\/a><\/span><\/strong>\u00a0sur les facteurs qui rendent une vid\u00e9o virale. Les chercheurs ont \u00e9valu\u00e9 les 20 vid\u00e9os les plus virales du Web selon le\u00a0<strong><span style=\"color: #ff6600;\"><a href=\"http:\/\/content.time.com\/time\/specials\/packages\/completelist\/0,29569,1974961,00.html\"><span style=\"color: #ff6600;\">Time Magazine<\/span><\/a><\/span><\/strong>. Ils ont enregistr\u00e9 certaines caract\u00e9ristiques qui auraient contribu\u00e9 \u00e0 rendre la vid\u00e9o virale.<\/p>\n<p style=\"text-align: justify;\">L\u2019\u00e9chantillon des 20 vid\u00e9os \u00e9tait\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=_OBlgSz8sSM\"><span style=\"color: #000080;\">Charlie Bit My Finger<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=dMH0bHeiRNg\"><span style=\"color: #000080;\">Evolution of Dance<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=txqiwrbYGrs\"><span style=\"color: #000080;\">David After Dentist<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=dTAAsCNK7RA&amp;feature=kp\"><span style=\"color: #000080;\">Here It Goes Again<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=dQw4w9WgXcQ\"><span style=\"color: #000080;\">Rick Roll<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=kHmvkRoEowc\"><span style=\"color: #000080;\">Leave Brittany Alone<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=6bVa6jn4rpE\"><span style=\"color: #000080;\">Don\u2019t Tase Me, Bro<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=J---aiyznGQ\"><span style=\"color: #000080;\">Keyboard Cat<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=a1Y73sPHKxw\"><span style=\"color: #000080;\">Dramatic Chipmunk<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=9_EcybyLJS8\"><span style=\"color: #000080;\">Hitler\u2019s Downfall<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=FJ3oHpup-pk\"><span style=\"color: #000080;\">Flea Market Montgomery<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=5YGc4zOqozo\"><span style=\"color: #000080;\">United Breaks Guitars<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=FtX8nswnUKU\"><span style=\"color: #000080;\">Kittens, Inspired by Kittens<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=Tx1XIm6q4r4\"><span style=\"color: #000080;\">Potter Puppet Pals<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=4-94JhLEiN0\"><span style=\"color: #000080;\">Jill and Kevin\u2019s Big Day<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=FzRH3iTQPrk\"><span style=\"color: #000080;\">Sneezing Panda<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=epUk3T2Kfno\"><span style=\"color: #000080;\">Otters Holding Hands<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=8HE9OQ4FnkQ\"><span style=\"color: #000080;\">Literal Music Videos<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=3HjIljJd-o0\"><span style=\"color: #000080;\">OMG, Shoes<\/span><\/a>;<\/span><\/li>\n<li><span style=\"color: #000080;\"><a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=UjXi6X-moxE\"><span style=\"color: #000080;\">Baby Laughing<\/span><\/a>.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Une fois l\u2019analyse des vid\u00e9os termin\u00e9e, les chercheurs ont ressorti huit caract\u00e9ristiques communes \u00e0 toutes ces vid\u00e9os\u00a0:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">La longueur du titre<\/span>:\u00a0<\/strong>75% des vid\u00e9os ont un titre court (3 mots ou moins), avec en moyenne 2,76 mots;<\/li>\n<li style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">La dur\u00e9e<\/span>:<\/strong>\u00a060% des vid\u00e9os sont de courte dur\u00e9e (3 minutes ou moins), avec en moyenne une dur\u00e9e de 2 minutes et 47 secondes;<\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Un \u00e9l\u00e9ment de rire<\/strong><\/span>:\u00a030% des vid\u00e9os comportent un \u00e9l\u00e9ment de rire (soit entendre ou voir quelqu\u2019un qui rit dans les premi\u00e8res 30 secondes de la vid\u00e9o);<\/li>\n<li style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Un \u00e9l\u00e9ment de surprise<\/span>:<\/strong>\u00a050% des vid\u00e9os comportent un \u00e9l\u00e9ment de surprise (soit entendre ou voir une expression de surprise comme un cri ou un hal\u00e8tement);<\/li>\n<li style=\"text-align: justify;\"><strong><span style=\"color: #000080;\">Un \u00e9l\u00e9ment d\u2019ironie<\/span>:\u00a0<\/strong>90% des vid\u00e9os ont \u00e9galement un \u00e9l\u00e9ment d\u2019ironie (soit un \u00e9l\u00e9ment contraire \u00e0 ce que l\u2019internaute s\u2019attend). La majorit\u00e9 des \u00e9l\u00e9ments d\u2019ironie dans ces vid\u00e9os brisaient les normes sociales;<\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Qualit\u00e9 sonore<\/strong><\/span>: 60% des vid\u00e9os ont un \u00e9l\u00e9ment musical (soit une chanson, une musique de fond ou des r\u00e9f\u00e9rences \u00e0 des chansons populaires);<\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Des enfants<\/strong><\/span>:\u00a035% des vid\u00e9os mettent en sc\u00e8ne des enfants de moins de 18 ans. 20% de celles-ci ont mis en sc\u00e8ne des enfants de 10 ans et moins;<\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000080;\"><strong>Talent<\/strong><\/span>:\u00a030% des vid\u00e9os comportent des chansons, de la danse ou des performances qui requi\u00e8rent de la pratique et du talent.<\/li>\n<\/ul>\n<p>Voici un exemple d&rsquo;une vid\u00e9o virale analys\u00e9e dans l&rsquo;\u00e9tude<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/_OBlgSz8sSM\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_5429\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-viralite-dune-video-art-ou-science\/\"  data-item_title=\"La viralit\u00e9\u00a0d&#039;une vid\u00e9o: art ou science?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511.jpg\"  data-item_date=\"2014-06-27T07:00:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La viralit\u00e9. Est-ce possible de l\u2019atteindre? Oui et non. La viralit\u00e9 est un grand myst\u00e8re dans le monde des m\u00e9dias sociaux. Beaucoup de marques tentent de rendre leur contenu viral alors que la recette parfaite n&rsquo;existe pas. Ce qui fonctionne pour ici ne fonctionnera pas n\u00e9cessairement l\u00e0-bas. Pourtant, des centaines de vid\u00e9os sont visionn\u00e9es des [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_5429\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-viralite-dune-video-art-ou-science\/\"  data-item_title=\"La viralit\u00e9\u00a0d&#039;une vid\u00e9o: art ou science?\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/06\/5511.jpg\"  data-item_date=\"2014-06-27T07:00:16-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":5431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5429"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=5429"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5429\/revisions"}],"predecessor-version":[{"id":5434,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/5429\/revisions\/5434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/5431"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=5429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=5429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=5429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}