{"id":54592,"date":"2018-05-02T09:25:57","date_gmt":"2018-05-02T13:25:57","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54592"},"modified":"2018-05-02T09:25:57","modified_gmt":"2018-05-02T13:25:57","slug":"le-rseq-devoile-une-campagne-degueu-pour-sensibiliser-les-jeunes-ados-aux-mefaits-du-tabagisme","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-rseq-devoile-une-campagne-degueu-pour-sensibiliser-les-jeunes-ados-aux-mefaits-du-tabagisme\/","title":{"rendered":"Le RSEQ d\u00e9voile une campagne \u00ab\u00a0d\u00e9gueu\u00a0\u00bb pour sensibiliser les jeunes ados aux m\u00e9faits du tabagisme"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-54593\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/RSEQ_Posters-300x220.jpg\" alt=\"\" width=\"605\" height=\"444\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/RSEQ_Posters-300x220.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/RSEQ_Posters-768x562.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/RSEQ_Posters-1024x750.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/RSEQ_Posters.jpg 1475w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">2 mai 2018<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">Le <a href=\"http:\/\/rseq.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">RSEQ<\/span><\/a> (R\u00e9seau du sport \u00e9tudiant du Qu\u00e9bec) et l\u2019<a href=\"http:\/\/k72.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">agence K72<\/span><\/a> d\u00e9voilent, pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive, une campagne\u00a0<\/span><span class=\"s1\">de pr\u00e9vention du tabagisme chez les jeunes ados. Objectif affich\u00e9 : r<\/span><span class=\"s1\">epousser les limites du d\u00e9go\u00fbt pour les sensibiliser. Attention aux coeurs sensibles !<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La campagne <i>Fumer c\u2019est d\u00e9gueu<\/i> mise sur la <\/span><span class=\"s2\">r\u00e9pugnance<\/span><span class=\"s1\"> et vise \u00e0 sensibiliser les jeunes de 11 \u00e0 15 ans aux dangers de l\u2019initiation au tabagisme, dans un but ultime de transformer une norme sociale. <\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span class=\"s1\" style=\"font-size: 16px;\">Au Canada, l\u2019\u00e2ge moyen d\u2019initiation au tabac est de 13 ans et l\u2019usage du tabac n\u2019a pas diminu\u00e9 de fa\u00e7on significative au cours des derni\u00e8res ann\u00e9es chez les jeunes de niveau secondaire. Ils sont les plus susceptibles de se faire offrir des produits du tabac ou encore de les essayer pour la premi\u00e8re fois, souvent pour combler leur besoin d\u2019appartenance \u00e0 un groupe social, explique St\u00e9phane Boudreau, directeur g\u00e9n\u00e9ral adjoint du RS\u00c9Q. C\u2019est pourquoi la campagne <i>Fumer c\u2019est d\u00e9gueu<\/i> s\u2019adresse sp\u00e9cifiquement aux 11 \u00e0 15 ans alors que notre campagne De Facto s\u2019adresse aux jeunes adultes de 17 \u00e0 25 ans, rench\u00e9rit-il. \u00bb<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\"><span class=\"s1\">Une jeune de 1<\/span><span class=\"s2\">3 ans qui fume la cigarette, \u00e7a n\u2019a pas <\/span><span class=\"s1\">de sens. Notre effort est de faire en sorte qu\u2019ils ne commencent pas. La campagne d\u00e9clenche un sentiment de d\u00e9go\u00fbt que nous associons de fa\u00e7on crue \u00e0 la cigarette, pour en faire un r\u00e9pulsif, ajoute Simon Beaudry, directeur de cr\u00e9ation chez K72. \u00bb\u00a0<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">Les ex\u00e9cutions vid\u00e9o de 15 secondes mettent en sc\u00e8ne une jeune fille offrant une cigarette \u00e0 un jeune gar\u00e7on. Ce dernier r\u00e9plique alors &#8211; tout en l\u2019illustrant graphiquement &#8211; qu\u2019il pr\u00e9f\u00e8rerait manger une \u00ab cuill\u00e9r\u00e9e d\u2019asticots vivants \u00bb, un \u00ab insecte croquant \u00bb ou encore un \u00ab ongle d\u2019orteil pourri \u00bb, que de fumer.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/8fedphmVreE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GWxVxoREJKM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/nQx3RP6e4yU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">Les vid\u00e9os seront diffus\u00e9es \u00e0 la t\u00e9l\u00e9vision, sur le web et dans les cin\u00e9mas en plus d\u2019avoir \u00e9t\u00e9 adapt\u00e9es pour Instagram, Snapchat et Facebook : m\u00e9dias sociaux largement consult\u00e9s par la cible.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Des affiches imprim\u00e9es seront aussi d\u00e9ploy\u00e9es dans des \u00e9coles secondaires, des cin\u00e9mas et dans des Centres int\u00e9gr\u00e9s universitaires de sant\u00e9 et de services sociaux. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits:<\/b><\/span><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Direction de cr\u00e9ation: Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Conception-r\u00e9daction: Guillaume Blanchet<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Direction artistique: Jean-Nicolas Duval, Simon Beaudry<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Service client\u00e8le : Charles Filfe, Nathalie Quirion<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Production: Rom\u00e9o &amp; Fils<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Productrice : France-Aimy Tremblay<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">R\u00e9alisation: \u00c9mile Lavoie<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Direction photo: Christophe Dalp\u00e9<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Direction artistique de plateau: Susan MacQuarrie<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Montage: Laurent Bernier<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Colorisation: Charles-\u00c9tienne Pascal<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Effets sp\u00e9ciaux : R\u00e9my Couture <\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Son: Cult Nation \u2013 Th\u00e9o Porcet<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Photographie: Philippe Richelet<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">VFX: Olivier Masson<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Styliste: Cassandra Vall\u00e9e<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\" style=\"color: #000080;\">Infographie: M&amp;H &#8211; Maximilien Hayeck<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54592\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-rseq-devoile-une-campagne-degueu-pour-sensibiliser-les-jeunes-ados-aux-mefaits-du-tabagisme\/\"  data-item_title=\"Le RSEQ d\u00e9voile une campagne &quot;d\u00e9gueu&quot; pour sensibiliser les jeunes ados aux m\u00e9faits du tabagisme\"  data-item_date=\"2018-05-02T09:25:57-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le RSEQ (R\u00e9seau du sport \u00e9tudiant du Qu\u00e9bec) et l\u2019agence K72 d\u00e9voilent, pour une deuxi\u00e8me ann\u00e9e cons\u00e9cutive, une campagne\u00a0de pr\u00e9vention du tabagisme chez les jeunes ados. Objectif affich\u00e9 : repousser les limites du d\u00e9go\u00fbt pour les sensibiliser. Attention aux coeurs sensibles !<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54592\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-rseq-devoile-une-campagne-degueu-pour-sensibiliser-les-jeunes-ados-aux-mefaits-du-tabagisme\/\"  data-item_title=\"Le RSEQ d\u00e9voile une campagne &quot;d\u00e9gueu&quot; pour sensibiliser les jeunes ados aux m\u00e9faits du tabagisme\"  data-item_date=\"2018-05-02T09:25:57-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54592"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=54592"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54592\/revisions"}],"predecessor-version":[{"id":54596,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/54592\/revisions\/54596"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=54592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=54592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=54592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}