{"id":54610,"date":"2018-05-02T09:06:26","date_gmt":"2018-05-02T13:06:26","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54610"},"modified":"2018-05-02T10:25:06","modified_gmt":"2018-05-02T14:25:06","slug":"mandat-sopexa-remporte-lao-pour-la-communication-des-vins-du-vinho-verde-au-canada-aux-etats-unis-et-en-russie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mandat-sopexa-remporte-lao-pour-la-communication-des-vins-du-vinho-verde-au-canada-aux-etats-unis-et-en-russie\/","title":{"rendered":"[Mandat] Sopexa remporte l\u2019AO pour la communication des vins du Vinho Verde"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-54611\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/SOPEXA-300x95.jpg\" alt=\"\" width=\"411\" height=\"130\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/SOPEXA-300x95.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/SOPEXA.jpg 650w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">2 mai 2018<\/span><\/p>\n<p class=\"p2\"><span style=\"font-size: 20px; color: #000080;\"><span class=\"s1\">L\u2019interprofession des vins du Vinho Verde<\/span><span class=\"s1\">, premi\u00e8re r\u00e9gion viticole portugaise, confie \u00e0 <a href=\"http:\/\/www.sopexa.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Sopexa<\/span><\/a> une campagne d\u2019influence visant \u00e0 augmenter la notori\u00e9t\u00e9 du Vinho Verde et tout particuli\u00e8rement \u00e0 faire connaitre la diversit\u00e9 et la qualit\u00e9 de ses c\u00e9pages.<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">S\u2019appuyant sur son expertise pointue de l\u2019environnement concurrentiel sur ces trois march\u00e9s et sur son relationnel avec le trade et la nouvelle g\u00e9n\u00e9ration de sommeliers influents qui collaborent r\u00e9guli\u00e8rement avec elle, l\u2019agence a propos\u00e9 trois axes d\u2019actions pour une campagne \u00e0 la fois BtoB et BtoC.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019organisation de voyages d\u00e9couvertes en r\u00e9gion et un programme de formation constitueront le premier volet mis en place \u00e0 l\u2019attention des professionnels du trade, sommeliers, \u00e9coles h\u00f4teli\u00e8res, et des m\u00e9dias. En marge de ce programme, une campagne de relations presse et social media sera d\u00e9ploy\u00e9e, incluant des partenariats avec des influenceurs, l\u2019animation des r\u00e9seaux sociaux et la cr\u00e9ation de contenu. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Les vins du Vinho Verde pourront capitaliser sur l\u2019engouement suscit\u00e9 par les vins du Portugal en plus de profiter du capital image positif du Portugal comme destination touristique aupr\u00e8s des voyageurs, notamment ceux des nord-am\u00e9ricains.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54610\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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Sopexa remporte l\u2019AO pour la communication des vins du Vinho Verde\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/SOPEXA.jpg\"  data-item_date=\"2018-05-02T09:06:26-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr 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