{"id":54638,"date":"2018-05-02T15:46:32","date_gmt":"2018-05-02T19:46:32","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54638"},"modified":"2018-05-02T15:46:32","modified_gmt":"2018-05-02T19:46:32","slug":"bienvenue-chez-vous-le-nouveau-positionnement-de-bmr","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bienvenue-chez-vous-le-nouveau-positionnement-de-bmr\/","title":{"rendered":"\u00ab\u00a0Bienvenue chez vous\u00a0\u00bb, le nouveau positionnement de BMR"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-54642\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/BMR-Hugo-Girard-300x147.png\" alt=\"\" width=\"667\" height=\"327\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/BMR-Hugo-Girard-300x147.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/BMR-Hugo-Girard-768x376.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/BMR-Hugo-Girard-1024x502.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/BMR-Hugo-Girard.png 1791w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #808080;\">2 mai 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><a href=\"http:\/\/www.bmr.co\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Groupe BMR<\/span><\/a>, le plus important quincaillier que\u0301be\u0301cois, de\u0301ploie aujourd\u2019hui sa toute nouvelle campagne publicitaire, qui signe e\u0301galement le lancement d\u2019un nouveau positionnement de marque sous l\u2019axe de communication Bienvenue chez vous.<\/span><\/p>\n<p>Par ce positionnement, BMR souhaite faire valoir son impact dans le quotidien des Que\u0301be\u0301cois, qui sont accompagne\u0301s de fac\u0327on distinctive dans leur projet de re\u0301novation par les marchands BMR proprie\u0301taires situe\u0301s aux quatre coins de la province.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Avec l\u2019expertise de nos marchands locaux et nos racines re\u0301solument que\u0301be\u0301coises depuis 50 ans, nous avons une connaissance profonde des besoins des consommateurs d\u2019ici. Bienvenue chez vous, c\u2019est la promesse que nous leur faisons : aller chez BMR, c\u2019est be\u0301ne\u0301ficier de conseils d\u2019experts qui comprennent vos besoins, profiter de produits majoritairement en provenance de fournisseurs que\u0301be\u0301cois et contribuer a\u0300 un impact direct sur les communaute\u0301s locales \u00bb, mentionne Jonathan Gendreau, vice-pre\u0301sident marketing et strate\u0301gie nume\u0301rique de Groupe BMR.<\/span><\/p><\/blockquote>\n<p>La campagne publicitaire continue de miser sur Hugo Girard, ambassadeur de BMR, avec la touche humoristique signature des publicite\u0301s BMR. Elle se de\u0301cline en plusieurs messages de 30 et de 15 secondes, qui seront diffuse\u0301s dans les me\u0301dias traditionnels, incluant la te\u0301le\u0301 et la radio, en plus d\u2019e\u0302tre exploite\u0301e en nume\u0301rique.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/6tlmAMSlFBc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"column\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2LW5ejCjie4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Cre\u0301dits<\/span><\/p>\n<ul>\n<li><span style=\"color: #000080;\">Groupe BMR<\/span><\/li>\n<\/ul>\n<p>Vice-pre\u0301sident marketing et strate\u0301gie nume\u0301rique : Jonathan Gendreau Directeur principal marketing : Alain John Pinard<br \/>\nGestionnaire d\u2019e\u0301quipe &#8211; Publicite\u0301 : Noe\u0301mie Tremblay<\/p>\n<ul>\n<li><span style=\"color: #000080;\">Agence<\/span><\/li>\n<\/ul>\n<p>K72 &#8211; Alexandre Gaudreau, Simon Beaudry, Guillaume Blanchet, Mathieu Roy, Nancy Gendron<\/p>\n<ul>\n<li><span style=\"color: #000080;\">Production<\/span><\/li>\n<\/ul>\n<p>Que\u0301becor &#8211; Lucie Gauthier, Audrey Desmeules<\/p>\n<ul>\n<li><span style=\"color: #000080;\">Post-Production<\/span><\/li>\n<\/ul>\n<p>MELS<\/p>\n<ul>\n<li><span style=\"color: #000080;\">Re\u0301alisation<\/span><\/li>\n<\/ul>\n<p>Fre\u0301de\u0301ric Desjardins<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54638\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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