{"id":54730,"date":"2018-05-04T07:00:53","date_gmt":"2018-05-04T11:00:53","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54730"},"modified":"2018-05-03T15:14:06","modified_gmt":"2018-05-03T19:14:06","slug":"la-collectivite-au-coeur-de-lassurance-dans-la-nouvelle-campagne-de-ssq-assurance-sur-les-marches-anglophones","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-collectivite-au-coeur-de-lassurance-dans-la-nouvelle-campagne-de-ssq-assurance-sur-les-marches-anglophones\/","title":{"rendered":"La collectivit\u00e9 au coeur de l&rsquo;assurance dans la nouvelle campagne de SSQ Assurance sur les march\u00e9s anglophones"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-54731 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/03_SSQ-300x150.jpg\" alt=\"\" width=\"630\" height=\"315\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/03_SSQ-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/03_SSQ-768x384.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/03_SSQ-1024x512.jpg 1024w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">4 mai 2018<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><a href=\"http:\/\/ssq.ca\/community\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">SSQ Assurance <\/span><\/a>a lanc\u00e9 r\u00e9cemment une campagne pour accro\u00eetre sa notori\u00e9t\u00e9 et soutenir ses diff\u00e9rents partenaires \u00e0 travers les march\u00e9s du Canada anglais. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Avec la signature <i>Communities make us<\/i>, la campagne d\u00e9montre que l\u2019entreprise place la collectivit\u00e9 au c\u0153ur de l&rsquo;assurance. Elle s&rsquo;appuie \u00e9galement sur son nouveau positionnement de marque\u00a0: une collectivit\u00e9 plus forte rend chaque individu meilleur.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">SSQ Assurance souhaite faire valoir les valeurs de solidarit\u00e9 inh\u00e9rentes \u00e0 sa cr\u00e9ation en 1944\u00a0\u00bb, souligne Annie Lafond, sa vice-pr\u00e9sidente marketing et affaires \u00e9lectroniques.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">Les nouvelles publicit\u00e9s sign\u00e9es par l\u2019agence <a href=\"http:\/\/k72.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">K72<\/span><\/a> v\u00e9hiculent l\u2019importance d\u2019un soutien par la collectivit\u00e9 \u00e0 travers des visuels et des expressions fortes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La nouvelle campagne s&rsquo;\u00e9chelonnera sur une p\u00e9riode de pr\u00e8s de quatre mois et se d\u00e9ploiera en affichage, sur des lieux \u00e0 fort achalandage dans le march\u00e9 de Toronto, sur des cha\u00eenes t\u00e9l\u00e9 de nouvelles, sur le Web ainsi que les r\u00e9seaux sociaux. Cette campagne servira de pr\u00e9curseur aux autres initiatives pr\u00e9vues \u00e0 l&rsquo;automne prochain.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-54732\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/05_SSQ-300x144.jpg\" alt=\"\" width=\"812\" height=\"390\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/05_SSQ-300x144.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/05_SSQ-768x369.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/05_SSQ-1024x492.jpg 1024w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">SSQ Assurance est le sixi\u00e8me plus important assureur de personnes au Canada. L\u2019entreprise a amorc\u00e9 l\u2019ann\u00e9e 2018 en proc\u00e9dant \u00e0 un virage important au niveau de son identit\u00e9 et de son positionnement de marque.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Annonceur: SSQ Assurance\u00a0\u2013 Annie Lafond, Cindy Bateman, Karine L\u00e9tourneau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Agence : K72<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production vid\u00e9o : La Mamasita <\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production vid\u00e9o : Rom\u00e9o &amp; Fils<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Postproduction : Shed<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Son et musique : Cult Nation<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Production photo : Consulat<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Photographe : Simon Duhamel<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Retouche : Visual Box<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54730\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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notori\u00e9t\u00e9 et soutenir ses diff\u00e9rents partenaires \u00e0 travers les march\u00e9s du Canada anglais.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54730\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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