{"id":54791,"date":"2018-05-07T11:00:56","date_gmt":"2018-05-07T15:00:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=54791"},"modified":"2018-05-08T15:03:52","modified_gmt":"2018-05-08T19:03:52","slug":"bambou-communication-marketing-devoile-une-campagne-pour-paquet-nissan","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bambou-communication-marketing-devoile-une-campagne-pour-paquet-nissan\/","title":{"rendered":"Bambou Communication Marketing d\u00e9voile une campagne muscl\u00e9e pour Paquet Nissan"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-54792\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Paquet-Nissan-300x166.png\" alt=\"\" width=\"712\" height=\"394\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Paquet-Nissan-300x166.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Paquet-Nissan-768x424.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Paquet-Nissan-1024x565.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Paquet-Nissan.png 1381w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">7 mai 2018<\/span><\/p>\n<p><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Ce printemps, <a href=\"https:\/\/bambou.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Bambou Communication Marketing<\/span> <\/a>a r\u00e9alis\u00e9 pour son client, Paquet Nissan une campagne multiplateforme visant \u00e0 se coller davantage \u00e0 l&rsquo;image renouvel\u00e9e de la concession et \u00e0 se rapprocher de la communaut\u00e9 L\u00e9visienne.<\/span><\/span><\/p>\n<p>En plus du volet t\u00e9l\u00e9 et radio, la campagne a \u00e9galement \u00e9t\u00e9 d\u00e9ploy\u00e9e sur le web, en capsules de 30 et 60 secondes. Quatre diff\u00e9rents cr\u00e9atifs ont \u00e9t\u00e9 d\u00e9velopp\u00e9s parfois avec humour parfois avec g\u00e9n\u00e9rosit\u00e9.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uMJ7USqQ-kw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">Leur porte-parole, l\u2019homme fort Jean-Fran\u00e7ois Caron, 7 fois champion canadien et Top 5 au <i>World Strongest man<\/i>, s\u2019est pr\u00eat\u00e9 au jeu pour une premi\u00e8re fois \u00e0 l\u2019\u00e9cran. En effet, on peut d\u00e9j\u00e0 l\u2019entendre sur les ondes des stations de radio de Qu\u00e9bec pour les campagnes de Paquet Nissan depuis plus d\u2019un an.<\/span><\/p>\n<p>La capsule humoristique pour pr\u00e9senter la concession fra\u00eechement r\u00e9nov\u00e9e a \u00e9t\u00e9 vue par 88\u00a0000 personnes dans le secteur de L\u00e9vis, principalement sur Facebook et Youtube et aura amen\u00e9 plus de 1 000 nouveaux visiteurs sur le site web de la concession.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0OD8hJdEBYE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Pour une bonne cause<\/b><\/span><\/h2>\n<p><span class=\"s1\">La capsule qui a cr\u00e9\u00e9 le plus d\u2019\u00e9chos, a permis \u00e0 Paquet Nissan de remettre un don de 1 110 $ au comptoir alimentaire Le Grenier situ\u00e9 \u00e0 L\u00e9vis, en collaboration avec le March\u00e9 IGA Landry-Tardif.<\/span><\/p>\n<p>Le d\u00e9fi lanc\u00e9 au colosse de 6 pieds 2, 340 livres de muscles, \u00e9tait de livrer un maximum de denr\u00e9es, dans le v\u00e9hicule le plus compact chez Nissan, la Micra.<\/p>\n<p>Cette capsule aura g\u00e9n\u00e9r\u00e9 plus de 236 000 impressions sur Facebook et Youtube et pr\u00e8s de 2 500 clics provenant d\u2019une client\u00e8le pertinente et rattach\u00e9e \u00e0 la marque.<\/p>\n<p><span class=\"s1\"><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/jpLGsWc-Oh4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_54791\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  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