{"id":55094,"date":"2018-05-15T14:00:13","date_gmt":"2018-05-15T18:00:13","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55094"},"modified":"2018-05-15T10:24:15","modified_gmt":"2018-05-15T14:24:15","slug":"dentsubos-et-carat-canada-donnent-des-accents-grecs-a-subway-pour-cet-ete","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-et-carat-canada-donnent-des-accents-grecs-a-subway-pour-cet-ete\/","title":{"rendered":"DentsuBos et Carat Canada donnent des accents grecs \u00e0 Subway pour cet \u00e9t\u00e9"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55095\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Subway-grec-300x113.png\" alt=\"\" width=\"578\" height=\"218\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Subway-grec-300x113.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Subway-grec.png 751w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">15 mai 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">\u00c0 la suite du succ\u00e8s de la campagne \u00ab\u00a0Vas-y \u00e0 ton go\u00fbt\u00a0\u00bb lanc\u00e9e plus t\u00f4t cette ann\u00e9e, Subway a fait \u00e0 nouveau appel au soutien de l\u2019agence de cr\u00e9ation <span style=\"color: #3366ff;\"><a href=\"http:\/\/www.dentsubos.com\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">DentsuBos<\/span><\/a><\/span> et de l\u2019<a href=\"https:\/\/www.carat.com\/ca\/en\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">agence de presse Carat Canada<\/span><\/a>, toutes deux membres de Dentsu Aegis Network, pour offrir des saveurs grecques \u00e0 leurs clients canadiens \u00e0 temps pour le printemps.<\/span><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Le nouveau ton adopt\u00e9 pour la plus r\u00e9cente campagne \u00ab\u00a0Vas-y \u00e0 ton go\u00fbt\u00a0\u00bb a insuffl\u00e9 une nouvelle vie cr\u00e9ative \u00e0 la marque et \u00e0 la fa\u00e7on dont nous pouvons la pr\u00e9senter aux Canadiens\u00a0\u00bb, a d\u00e9clar\u00e9 S\u00e9bastien Rivest, chef de la cr\u00e9ation et directeur g\u00e9n\u00e9ral chez DentsuBos. \u00ab\u00a0La campagne autour du menu printanier inspir\u00e9 par la Gr\u00e8ce a un ton plus ludique et \u00e9nergique tandis que le produit demeure le point central du message.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bFJLkYz_Xu8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">La nouvelle campagne mettant en vedette la nouvelle collection grecque est une offre \u00e0 dur\u00e9e limit\u00e9e. Diffus\u00e9e jusqu\u2019au 21 mai 2018, la campagne inclut des messages de 30 et 15 secondes \u00e0 la t\u00e9l\u00e9vision et en ligne, un message de 30 secondes \u00e0 la radio, une campagne num\u00e9rique comprenant des banni\u00e8res Web et des annonces contextuelles, des affiches \u00e0 l\u2019ext\u00e9rieur du domicile et en magasin, et des publicit\u00e9s dans les m\u00e9dias sociaux.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/WKS810zI3DE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s3\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\"><b>Annonceur<\/b>\u00a0: Subway Canada &#8211; Julie Bazinet, Andr\u00e9anne Gilbert<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Agence<\/b>\u00a0: DentsuBos<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Cr\u00e9ation<\/b>\u00a0: Amy Maloney, Mathieu Belley, Isabelle Gigu\u00e8re<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Service-conseil<\/b>\u00a0: Dimitra Georgakis, Charlotte Par\u00e9-Cova, Charles Foley\u00a0<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Planification strat\u00e9gique :\u00a0<\/b>Judith Marois-Jones<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Production agence<\/b>\u00a0: Vicki Gagnon<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Maison de production<\/b>\u00a0: Les Enfants &#8211; Celine Ceillier<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>R\u00e9alisation<\/b>\u00a0: Laurence Baz Morais<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Direction photo<\/b>\u00a0:\u00a0Gabriel Brault Tardif (Gabbt)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Montage<\/b>\u00a0: OG<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Illustrations<\/b> : Vincent Bilodeau<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\"><b>Post-production :\u00a0<\/b>MELS<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Composition musicale\u00a0: <\/b>Studio Lamajeure<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>Conception sonore et mix\u00a0: <\/b>Studio Lamajeure &#8211; Mathieu Morin<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\"><b>M\u00e9dia<\/b>\u00a0: Carat<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55094\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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