{"id":55192,"date":"2018-05-17T15:55:56","date_gmt":"2018-05-17T19:55:56","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55192"},"modified":"2018-05-17T16:39:37","modified_gmt":"2018-05-17T20:39:37","slug":"camden-donne-une-saveur-unique-a-boni-soir-et-voisin","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/camden-donne-une-saveur-unique-a-boni-soir-et-voisin\/","title":{"rendered":"Camden donne une saveur unique \u00e0 Boni-Soir et Voisin"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-55194\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.54.52-300x202.png\" alt=\"\" width=\"594\" height=\"400\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.54.52-300x202.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.54.52.png 428w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">17 mai 2018<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Pour une quatri\u00e8me ann\u00e9e cons\u00e9cutive, les magasins <a href=\"http:\/\/www.boni-soir.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Boni-Soir<\/span><\/a> et <a href=\"http:\/\/www.mon-voisin.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Voisin<\/span><\/a>, banni\u00e8res de Sobeys Qu\u00e9bec, ont confi\u00e9 les campagnes de leurs grands concours annuels au bureau montr\u00e9alais de <a href=\"http:\/\/camdenmtl.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Camden<\/span><\/a>.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Sous les th\u00e9matiques \u00ab Spa ou sport \u00bb et \u00ab Des cadeaux tomb\u00e9s du ciel \u00bb, ces offensives ont \u00e9t\u00e9 d\u00e9clin\u00e9es sur le Web, les r\u00e9seaux sociaux, en PLV, en message t\u00e9l\u00e9 et radio (Des cadeaux tomb\u00e9s du ciel). Ces d\u00e9clinaisons invitent les consommateurs \u00e0 courir la chance de gagner des centaines de milliers de prix instantan\u00e9ment en magasin, de m\u00eame que des grands prix attrayants, comme un voyage en Jama\u00efque (Boni-Soir) ou \u00e0 Hawa\u00ef (Voisin).<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2YghezB3iAw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/443972331&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\"><span class=\"s1\">Ces collaborations avec\u00a0<\/span><span class=\"s1\">Boni-Soir et Voisin ont permis \u00e0 Camden de d\u00e9ployer tout son arsenal de cr\u00e9ation, afin de donner des saveurs uniques, divertissantes et esth\u00e9tiques \u00e0 leurs promotions. Je tiens \u00e0 souligner la fid\u00e9lit\u00e9 et la collaboration exceptionnelle de nos clients sur ces projets, \u00bb indique John Dutton, v.-p. cr\u00e9ation chez Camden.<\/span><\/span><\/p><\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Camden a \u00e9galement sign\u00e9 la toute nouvelle saveur Xtraslush nomm\u00e9e\u00a0<\/span><span class=\"s1\">\u00ab Flamant mauve \u00bb, en assurant notamment le\u00a0<i>naming<\/i>, la cr\u00e9ation de l\u2019identit\u00e9 visuelle ainsi que la r\u00e9alisation de sa campagne de lancement. Pour terminer, l\u2019agence a cr\u00e9\u00e9 une offre annuelle cocasse pour les verres Xtraslush, en d\u00e9clinant une s\u00e9rie de visuels d\u2019animaux dont la langue, transparente sur le verre, prend ensuite la couleur de la saveur Xtraslush lorsque le verre est rempli.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-55193\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.53.33-206x300.png\" alt=\"\" width=\"467\" height=\"680\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.53.33-206x300.png 206w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Capture-d\u2019e\u0301cran-2018-05-17-a\u0300-15.53.33.png 494w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/p>\n<p><span class=\"s1\">Camden est la plus grande agence de publicit\u00e9 du Mile End, avec un bureau satellite \u00e0 Toronto. Fond\u00e9e en 1991 sous le nom D\u00e9fi communication, l\u2019agence est devenue Camden en 2015 sous la direction de Mathieu B\u00e9dard, pr\u00e9sident, ainsi que de Marie-Mich\u00e8le Jacques, vice-pr\u00e9sidente et associ\u00e9e. Plus de 35\u00a0employ\u00e9s oeuvrent pr\u00e9sentement au sein de l\u2019organisation. L\u2019entreprise compte parmi ses clients Intact Assurance, Le Port de Montr\u00e9al, Sobeys, Fiera Capital, Agropur, Manulife, IRIS, Pratt &amp; Whitney Canada, BRP, le Coll\u00e8ge Villa Maria,\u00a0l\u2019Ordre des denturologistes du Qu\u00e9bec, Mercedes-Benz Laval, Air\u00a0Liquide, TC\u00a0Transcontinental, Multi Luminaire et l\u2019Ordre\u00a0des\u00a0travailleurs\u00a0sociaux\u00a0du\u00a0Qu\u00e9bec.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits\u00a0:<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Client : Sobeys Qu\u00e9bec : Raynald Pepin, M\u00e9lanie L\u00e9pine<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction de la cr\u00e9ation : John Dutton<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production\u00a0: Sandrine Cyr\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Service-conseil : M\u00e9lanie Saulnier<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction : David Fuenz<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Direction artistique : Nicolas-Julien Bougie, Fr\u00e9d\u00e9ric Roy<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Motion design : Nicolas-Julien Bougie<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Int\u00e9gration Web : Jessie Gladu, Danny Southern<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Son\u00a0: Cult Nation<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55192\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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