{"id":55310,"date":"2018-05-22T13:45:31","date_gmt":"2018-05-22T17:45:31","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55310"},"modified":"2018-05-22T14:01:50","modified_gmt":"2018-05-22T18:01:50","slug":"la-fondation-jean-lapointe-et-radio-radio-revisitent-un-classique-a-laube-de-la-legalisation-du-cannabis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-fondation-jean-lapointe-et-radio-radio-revisitent-un-classique-a-laube-de-la-legalisation-du-cannabis\/","title":{"rendered":"La Fondation Jean Lapointe et Radio Radio revisitent un classique \u00e0 l\u2019aube de la\u00a0 l\u00e9galisation du cannabis"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-55311\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-300x186.png\" alt=\"\" width=\"693\" height=\"430\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-300x186.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-768x476.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-1024x634.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond.png 1196w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 12px; color: #999999;\">22 mai 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\">Alors que le Canada s\u2019appr\u00eate \u00e0 rejoindre la liste des quelques pays au monde o\u00f9 le cannabis est l\u00e9gal, la Fondation Jean Lapointe lance une <a href=\"http:\/\/Equiponstouslesedmond.ca\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">campagne de notori\u00e9t\u00e9<\/span><\/a> afin de positionner son programme de pr\u00e9vention des d\u00e9pendances aupr\u00e8s des jeunes et de leurs parents. L<\/span><span class=\"s1\">\u2019\u00e9ducation et la pr\u00e9vention sont, en effet, la priorit\u00e9 de l\u2019organisme.<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Produit par B-612, avec la participation du groupe Radio Radio, la campagne pr\u00e9sente deux vid\u00e9os mettant en sc\u00e8ne le jeune Edmond en plein party avec ses amis qui fait face au choix de consommer ou non son premier joint. Seul devant la d\u00e9cision, alors que toute sa vie ses parents et ses amis ont \u00e9t\u00e9 l\u00e0 pour lui, Edmond voit appara\u00eetre Jean Lapointe, qui lui dit que la Fondation est l\u00e0 aussi pour l\u2019aider dans sa d\u00e9cision.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/U3xOJSGqA68\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 24px;\"><b>Une version pour les parents et une pour les jeunes<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Afin de faire passer ses messages au plus grand nombre de personnes possible, les deux versions de la vid\u00e9o pr\u00e9sentent respectivement une narration de Pierre Lebeau, qui s\u2019adresse davantage aux parents, et une narration d\u2019Edmond au \u00ab\u00a0je\u00a0\u00bb, qui\u00a0\u00a0cible particuli\u00e8rement les jeunes. Les deux versions de la vid\u00e9o invitent ensuite le public \u00e0 visionner <a href=\"http:\/\/lebuzzedmond.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">un clip de Radio Radio<\/span><\/a><span style=\"color: #3366ff;\">,<\/span> qui a repris pour l\u2019occasion la chanson de Jean Lapointe\u00a0<\/span><span class=\"s3\">Mon oncle Edmond.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/z4Hrkr_KuyI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"p5\"><span class=\"s1\" style=\"font-size: 16px;\">\u00c0 la veille de la l\u00e9galisation du cannabis, les actions de la Fondation et de la Maison Jean Lapointe sont plus pertinentes que jamais, affirme Annie Papageorgiou, directrice g\u00e9n\u00e9rale de la Fondation Jean Lapointe. C\u2019est pourquoi nous voulions r\u00e9it\u00e9rer la pr\u00e9sence de nos programmes de pr\u00e9vention aupr\u00e8s de tous nos publics de fa\u00e7on personnalis\u00e9e. La vision cr\u00e9ative de B-612, avec qui nous avons d\u00e9j\u00e0 collabor\u00e9, nous a permis de cr\u00e9er une campagne actuelle, dr\u00f4le, touchante et qui, nous l\u2019esp\u00e9rons, r\u00e9sonnera aupr\u00e8s du plus grand nombre de personnes possible. Nous vivrons tr\u00e8s bient\u00f4t un moment charni\u00e8re dans la lutte aux d\u00e9pendances et c\u2019est le meilleur moment de faire savoir aux gens qu\u2019ils peuvent compter sur nous!\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p5\"><span class=\"s1\">Le Gouvernement du Qu\u00e9bec a octroy\u00e9 une subvention de 1,5 M$ \u00e0 la Fondation Jean Lapointe pour mieux pr\u00e9venir les cons\u00e9quences de la consommation de drogues, et en particulier du cannabis. Gr\u00e2ce \u00e0 cet appui la Fondation Jean Lapointe compte rencontrer 85 % des \u00e9l\u00e8ves du secondaire plus d\u2019une fois d\u2019ici 3 ans.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\">En 35 ans d\u2019existence, la Fondation Jean Lapointe est devenue le v\u00e9ritable chef de file de la lutte contre l\u2019alcoolisme, la toxicomanie et les autres d\u00e9pendances qui affectent la population. Elle soutient activement la Maison Jean Lapointe, reconnue aujourd\u2019hui comme le centre par excellence de la r\u00e9adaptation des toxicomanies, du jeu pathologique et de la pr\u00e9vention de ces probl\u00e9matiques au Qu\u00e9bec.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\">CR\u00c9DITS :<\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\">Annonceur : Fondation Jean Lapointe \u00a0&#8211; Annie Papageorgiou<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Production : B-612 Strat\u00e9gie et Contenu inc.<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Conception : Fr\u00e9d\u00e9rick B\u00e9land<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Strat\u00e9gie : Fr\u00e9d\u00e9rick B\u00e9land, Jean-Fran\u00e7ois Ethier, Marc-Andr\u00e9 Chaput et Bruno Guglielminetti<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directrices de projet: Arianne Sahlin-Kuyk et Claudia Monfette<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">R\u00e9alisateur: Jean-Fran\u00e7ois Fontaine<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directeur Photo: Yan Ladouceur<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Monteurs: Marc-Antoine Forand et Daniel Blanchet<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Directrice artistique : Marie-\u00c8ve B\u00e9rub\u00e9<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Performance musicale: Radio Radio<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Producteur de la chanson remix\u00e9e: France Book<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Relations publiques : Agence Canid\u00e9<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Relations influenceurs : MadeIn<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">M\u00e9dias sociaux : Emmotion<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Infographe: Gilles Roisan<\/span><span class=\"s1\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"p4\">\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55310\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-fondation-jean-lapointe-et-radio-radio-revisitent-un-classique-a-laube-de-la-legalisation-du-cannabis\/\"  data-item_title=\"La Fondation Jean Lapointe et Radio Radio revisitent un classique \u00e0 l\u2019aube de la\u00a0 l\u00e9galisation du cannabis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-1024x634.png\"  data-item_date=\"2018-05-22T13:45:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alors que le Canada s\u2019appr\u00eate \u00e0 rejoindre la liste des quelques pays au monde o\u00f9 le cannabis est l\u00e9gal, la Fondation Jean Lapointe lance une campagne de notori\u00e9t\u00e9 afin de positionner son programme de pr\u00e9vention des d\u00e9pendances aupr\u00e8s des jeunes et de leurs parents. L\u2019\u00e9ducation et la pr\u00e9vention sont, en effet, la priorit\u00e9 de l\u2019organisme.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55310\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/la-fondation-jean-lapointe-et-radio-radio-revisitent-un-classique-a-laube-de-la-legalisation-du-cannabis\/\"  data-item_title=\"La Fondation Jean Lapointe et Radio Radio revisitent un classique \u00e0 l\u2019aube de la\u00a0 l\u00e9galisation du cannabis\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/Edmond-1024x634.png\"  data-item_date=\"2018-05-22T13:45:31-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":55311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55310"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=55310"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55310\/revisions"}],"predecessor-version":[{"id":55313,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55310\/revisions\/55313"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/55311"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=55310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=55310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=55310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}