{"id":55345,"date":"2018-05-23T15:22:18","date_gmt":"2018-05-23T19:22:18","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55345"},"modified":"2018-05-23T15:22:18","modified_gmt":"2018-05-23T19:22:18","slug":"tourisme-montreal-lance-lapplication-mon-guide-mtl-pour-enrichir-lexperience-touristique-dans-la-metropole","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-lance-lapplication-mon-guide-mtl-pour-enrichir-lexperience-touristique-dans-la-metropole\/","title":{"rendered":"Tourisme Montr\u00e9al lance l&rsquo;application Mon guide MTL pour enrichir l&rsquo;exp\u00e9rience touristique dans la m\u00e9tropole"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55347\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-appli-300x160.png\" alt=\"\" width=\"564\" height=\"301\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-appli-300x160.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-appli-768x408.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-appli-1024x545.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-appli.png 1399w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">23 mai 2018<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\"><a href=\"http:\/\/www.mtl.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Tourisme\u00a0Montr\u00e9al<\/span> <\/a>continue d\u2019innover en lan\u00e7ant son application mobile <i>Mon guide MTL <\/i>pour accompagner les touristes d\u2019agr\u00e9ment ou d\u2019affaires pendant leur visite.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\">L\u2019utilisateur, d\u2019abord invit\u00e9 \u00e0 cr\u00e9er son profil, peut ainsi s\u00e9lectionner ses \u00ab\u00a0favoris\u00a0\u00bb, organiser son s\u00e9jour, partager ses itin\u00e9raires et recevoir des recommandations personnalis\u00e9es pour enrichir sa visite. En passant d\u2019un mus\u00e9e \u00e0 un tour guid\u00e9, \u00e0 la visite d\u2019un attrait puis \u00e0 un arr\u00eat dans un restaurant, il peut profiter d\u2019une exp\u00e9rience engageante et typiquement montr\u00e9alaise.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\"><span class=\"s2\">Le lancement de cette application compl\u00e8te l\u2019importante refonte de nos plateformes num\u00e9riques, <\/span><span class=\"s1\">un chantier innovateur et ambitieux que Tourisme Montr\u00e9al a amorc\u00e9 en 2015. L\u2019objectif de ce grand projet est d\u2019am\u00e9liorer l\u2019exp\u00e9rience des voyageurs, \u00e0 partir du moment o\u00f9 ils d\u00e9cident de visiter Montr\u00e9al jusqu\u2019\u00e0 leur arriv\u00e9e \u00e0 destination, et de maximiser ainsi les retomb\u00e9es pour nos membres et pour l\u2019ensemble de l\u2019industrie touristique montr\u00e9alaise. Plusieurs composantes de notre nouvel \u00e9cosyst\u00e8me reposent sur des technologies d\u2019avant-garde qui permettent de positionner Tourisme Montr\u00e9al comme un acteur important de l\u2019innovation num\u00e9rique\u00a0\u00bb, a affirm\u00e9 Dani\u00e8le Perron, vice-pr\u00e9sidente Marketing \u00e0 Tourisme Montr\u00e9al.<\/span><\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/9kVJyCxA3eE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\"><span class=\"s1\">Parmi les innovations les plus marquantes, il convient de mentionner un moteur de recommandation (ou syst\u00e8me d\u2019apprentissage automatis\u00e9) qui permet d\u2019adopter une approche marketing diff\u00e9renci\u00e9e et personnalis\u00e9e et de proposer en temps r\u00e9el un contenu contextualis\u00e9 en fonction du profil, des int\u00e9r\u00eats et du s\u00e9jour des visiteurs. Cette solution a \u00e9t\u00e9 d\u00e9velopp\u00e9e par le partenaire technologique Cossette.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019application <i>Mon guide MTL <\/i>de Tourisme Montr\u00e9al est compatible avec les syst\u00e8mes d\u2019exploitation Android et Apple.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55345\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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