{"id":55363,"date":"2018-05-25T07:00:20","date_gmt":"2018-05-25T11:00:20","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55363"},"modified":"2018-05-24T09:30:22","modified_gmt":"2018-05-24T13:30:22","slug":"tourisme-montreal-montre-la-ville-comme-un-terrain-de-jeu","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-montre-la-ville-comme-un-terrain-de-jeu\/","title":{"rendered":"Tourisme Montr\u00e9al montre la ville comme un terrain de jeu"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-55364\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/02_lg2_TourismeMontreal_Affichage_Cirque-208x300.jpg\" alt=\"\" width=\"453\" height=\"653\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/02_lg2_TourismeMontreal_Affichage_Cirque-208x300.jpg 208w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/02_lg2_TourismeMontreal_Affichage_Cirque-768x1109.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/02_lg2_TourismeMontreal_Affichage_Cirque-709x1024.jpg 709w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">25 mai 2018<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080; font-size: 20px;\">Pour pre\u0301senter la cre\u0301ativite\u0301 qui teinte toutes les expe\u0301riences montre\u0301alaises et inviter les visiteurs a\u0300 vivre cet e\u0301tat d\u2019esprit unique qui de\u0301finit la ville et ses habitants que Tourisme Montre\u0301al lance la plateforme de communication Never grow up. Bien au-dela\u0300 d\u2019une accroche publicitaire, c\u2019est une invitation a\u0300 vivre l\u2019effervescence unique de Montre\u0301al.<\/span><\/p>\n<p>Dans la foule\u0301e du 375e de Montre\u0301al, la ville est plus e\u0301nergise\u0301e, optimiste et cre\u0301ative que jamais. Les Montre\u0301alais voient leur ville comme un immense terrain de jeu ou\u0300 tout est possible. On n\u2019a qu\u2019a\u0300 penser a\u0300 de re\u0301cents projets comme Connexions vivantes, Cite\u0301 Me\u0301moire, Aura, le Village au Pied-du- Courant et le festival Mural, qui ont transforme\u0301 l\u2019offre touristique.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Montre\u0301al est une ville vibrante et vivante. On ne visite pas Montre\u0301al, on la vit. Et c\u2019est cet insight qui nous a amene\u0301s a\u0300 mettre la vibe de Montre\u0301al au c\u0153ur de nos re\u0301flexions strate\u0301giques \u00bb, explique Danie\u0300le Perron, vice- pre\u0301sidente Marketing de Tourisme Montre\u0301al.<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0uWGXw-q_WM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour lancer la plateforme dans les marche\u0301s de New York et de Toronto, un court film mettant en vedette une artiste de cirque qui survole la ville sur une chanson d\u2019Half Moon Run nous fait voir Montre\u0301al sous un angle totalement inusite\u0301.<\/p>\n<p>La campagne comprend e\u0301galement de l\u2019affichage pre\u0301sentant les expe\u0301riences montre\u0301alaises les plus originales, des vide\u0301os cible\u0301es, du contenu de marque et de l\u2019art urbain cre\u0301e\u0301 par l\u2019artiste Roadsworth. Une activation terrain cre\u0301ative \u2013 une douzaine de ve\u0301los dont les roues lumineuses deviennent des illustrations anime\u0301es lorsqu\u2019ils circulent dans la ville \u2013 comple\u0300te l\u2019e\u0301cosyste\u0300me.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Il y a vraiment quelque chose de particulier a\u0300 Montre\u0301al, mentionne Marilou Aubin, directrice de cre\u0301ation chez lg2. Ici, les projets cre\u0301atifs partent des gens et ensuite s\u2019institutionnalisent. Et c\u2019est vraiment en l\u2019honneur de tous nos cre\u0301ateurs qu\u2019on a ba\u0302ti cette plateforme. \u00bb<\/span><\/p><\/blockquote>\n<\/div>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Le talent de nos artisans montre\u0301alais est inspirant. La barre est haute, et pour nous, il est primordial d\u2019essayer de pre\u0301senter notre ville avec autant de cre\u0301ativite\u0301 que celle qui les habite \u00bb, comple\u0300te Danie\u0300le Perron.<\/span><\/p><\/blockquote>\n<p>Les re\u0301flexions sur la plateforme Never grow up ont e\u0301galement alimente\u0301 la transformation de la marque Montre\u0301al qui sera de\u0301sormais encore plus vivante, ludique et colore\u0301e, a\u0300 l\u2019image de la ville.<\/p>\n<\/div>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" colspan=\"2\" valign=\"middle\">\n<p class=\"p1\"><span class=\"s1\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">CLIENT<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Tourisme Montr\u00e9al<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">VICE-PR\u00c9SIDENCE CR\u00c9ATION<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Marc Fortin<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">DIRECTION DE CR\u00c9ATION<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Marilou Aubin<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">CR\u00c9ATION<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Nicolas Labb\u00e9, Maude Bourcier-Bouchard<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">DESIGN GRAPHIQUE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Simon Faber, David Arcouette<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">VICE-PR\u00c9SIDENCE CR\u00c9ATION, DESIGN<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Claude Auchu<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">DIRECTION DE CR\u00c9ATION, DESIGN<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">David Kessous<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">CR\u00c9ATION, DESIGN<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Maude Lescarbeau, Crystelle B\u00e9dard<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">PLANIFICATION STRAT\u00c9GIQUE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Sabrina C\u00f4t\u00e9<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">SERVICE-CONSEIL<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Julie Dub\u00e9, St\u00e9phanie Pellicer, \u00c9velyne Harnois Lebeau, Anne-Sophie Forget<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">PRODUCTION D\u2019AGENCE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Nancy Mc Donald<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">R\u00c9ALISATION<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Philippe Grenier<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">DIRECTION DE LA PHOTOGRAPHIE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Mathieu Elie<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">MAISON DE PROD. \/ PRODUCTION \/ POST-PRODUCTION<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">1one \u2013 Jean-Ren\u00e9 Parenteau<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">STUDIO DE SON \/ ING\u00c9NIERIE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">PO Rioux (1one)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">MUSIQUE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Half Moon Run \u2013 Everybody wants<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">EFFETS SP\u00c9CIAUX \/ ANIMATION 2D ET 3D<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Etienne Bergeron (1one)<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">MONTAGE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Philippe Grenier<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">CHARGE DE PROJETS (IMPRIM\u00c9E ET NUM\u00c9RIQUE)<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">M\u00e9lanie Th\u00e9rien, Genevi\u00e8ve Demers<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">PRODUCTION GRAPHIQUE<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Julie Hotte, Joanie \u00c9vrard, Manon R\u00e9millard<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td2\" valign=\"middle\">\n<p class=\"p2\"><span class=\"s1\">M\u00c9DIAS<\/span><\/p>\n<\/td>\n<td class=\"td3\" valign=\"middle\">\n<p class=\"p3\"><span class=\"s1\">Touch\u00e9 ! \u2013 Martin Soubeyran, Paul Rousseau, Tatjana Adzic, Amy Delafontaine<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55363\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour pre\u0301senter la cre\u0301ativite\u0301 qui teinte toutes les expe\u0301riences montre\u0301alaises et inviter les visiteurs a\u0300 vivre cet e\u0301tat d\u2019esprit unique qui de\u0301finit la ville et ses habitants que Tourisme Montre\u0301al lance la plateforme de communication Never grow up. Bien au-dela\u0300 d\u2019une accroche publicitaire, c\u2019est une invitation a\u0300 vivre l\u2019effervescence unique de Montre\u0301al.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55363\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-montre-la-ville-comme-un-terrain-de-jeu\/\"  data-item_title=\"Tourisme Montr\u00e9al montre la ville comme un terrain de jeu\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/02_lg2_TourismeMontreal_Affichage_Cirque-709x1024.jpg\"  data-item_date=\"2018-05-25T07:00:20-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":55364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55363"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=55363"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55363\/revisions"}],"predecessor-version":[{"id":55370,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55363\/revisions\/55370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/55364"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=55363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=55363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=55363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}