{"id":55470,"date":"2018-05-28T11:04:44","date_gmt":"2018-05-28T15:04:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55470"},"modified":"2018-05-28T11:04:44","modified_gmt":"2018-05-28T15:04:44","slug":"lg2-remporte-le-grand-prix-concours-carte-blanche-aux-creatifs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-remporte-le-grand-prix-concours-carte-blanche-aux-creatifs\/","title":{"rendered":"Lg2 remporte le grand prix concours CARTE BLANCHE AUX CR\u00c9ATIFS"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55471\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-300x200.jpg\" alt=\"\" width=\"656\" height=\"437\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants.jpg 1280w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">25 mai 2018<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\"><span class=\"s1\">Les gagnants du march\u00e9 qu\u00e9b\u00e9cois du concours <a href=\"https:\/\/carteblancheauxcreatifs.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">CARTE BLANCHE AUX CR\u00c9ATIFS<\/span><\/a>, ont \u00e9t\u00e9 annonc\u00e9s par Astral, la division affichage de\u00a0<\/span><span class=\"s1\">Bell M\u00e9dia.<\/span><\/span><\/p>\n<p><span class=\"s1\">Lanc\u00e9e en mars dernier, la 9<\/span><span class=\"s3\"><sup>e<\/sup><\/span><span class=\"s1\"> \u00e9dition du concours annuel a re\u00e7u un nombre record de soumissions, soit 325 pi\u00e8ces soumises de partout \u00e0 travers le pays, dont 188 dans le march\u00e9 qu\u00e9b\u00e9cois \u2013 ce qui repr\u00e9sente des taux de croissance de pr\u00e8s de 20\u00a0% et 25\u00a0% respectivement en terme de participation.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette ann\u00e9e, un jury national compos\u00e9 de six directeurs de cr\u00e9ation publicitaire renomm\u00e9s a eu la difficile t\u00e2che d\u2019\u00e9tablir une liste de 25 finalistes, avant de d\u00e9lib\u00e9rer afin de d\u00e9terminer les laur\u00e9ats des premi\u00e8re, deuxi\u00e8me et troisi\u00e8me places dans chaque march\u00e9.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Nous entretenons une relation privil\u00e9gi\u00e9e avec l\u2019industrie cr\u00e9ative et cela nous permet de faire \u00e9voluer le concours <b>CARTE BLANCHE<\/b> chaque ann\u00e9e, a d\u00e9clar\u00e9 Chlo\u00e9 Boissonnault, Directrice g\u00e9n\u00e9rale, Communication-Marketing, Bell M\u00e9dia Ventes. Nous pouvons ainsi mieux nous adapter \u00e0 la r\u00e9alit\u00e9 de l\u2019industrie et collaborer avec les cr\u00e9atifs pour concr\u00e9tiser leurs grandes id\u00e9es. Nous sommes tr\u00e8s fiers de cette 9<\/span><span class=\"s3\"><sup>e<\/sup><\/span><span class=\"s1\"> \u00e9dition record de <b>CARTE BLANCHE<\/b>\u00a0et de la composition du tout premier jury national du concours.\u00a0\u00bb<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Voici donc les gagnants de <b>CARTE BLANCHE<\/b> pour le march\u00e9 du Qu\u00e9bec, cette ann\u00e9e :<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55471\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-300x200.jpg\" alt=\"\" width=\"813\" height=\"542\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-768x512.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants-1024x682.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MTL-Gagnants.jpg 1280w\" sizes=\"(max-width: 813px) 100vw, 813px\" \/><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>GRAND PRIX<\/b><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Titre \u2013 Pointage<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client \u2013 Jour de la Terre<br \/>\nAgence \u2013 lg2<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Concepteur-r\u00e9dacteur : Val\u00e9rie Wells<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Directeur artistique : L\u00e9a-Laure Bergeron<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul class=\"ul1\">\n<li class=\"p1\"><span style=\"color: #000080;\"><span class=\"s1\"><b>2<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> PRIX<\/b><\/span><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Titre \u2013 Du beau temps<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client \u2013 Air Transat<br \/>\nAgence \u2013 Sid Lee<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Concepteur-r\u00e9dacteur : Andrew Lord<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Directeur artistique : \u00c9tienne Goulet<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li class=\"p1\"><span style=\"color: #000080;\"><span class=\"s1\"><b>3<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> PRIX<\/b><\/span><\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Titre \u2013 Chantier<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client \u2013 L\u2019\u00c9quipeur<br \/>\nAgence \u2013 Cartier<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Concepteur-r\u00e9dacteur : Laurent Francoeur-Larouche<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Directeur artistique : Colin Beaudin<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">L\u2019\u00e9quipe gagnante de chaque march\u00e9 s\u2019envolera au Festival international de la cr\u00e9ativit\u00e9 de Cannes en juin prochain, alors que leurs clients se verront attribuer une campagne sur le r\u00e9seau num\u00e9rique grand format d\u2019Astral, d\u2019une valeur de 50 000 $. Les \u00e9quipes cr\u00e9atives qui se classent en deuxi\u00e8me et troisi\u00e8me position remportent respectivement un MacBook Retina et un iPad Pro.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s3\" style=\"font-size: 16px; color: #000080;\"><b>LE CHOIX DU CAMIONNEUR<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Cette ann\u00e9e, Astral proposait \u00e9galement un prix sp\u00e9cial, \u00ab\u00a0Le choix du camionneur\u00a0\u00bb, o\u00f9 un jury compos\u00e9 de trois camionneurs de m\u00e9tier choisissait sa pi\u00e8ce pr\u00e9f\u00e9r\u00e9e parmi tous les concepts re\u00e7us dans les trois march\u00e9s. En effet, qui de mieux pour remettre ce prix sp\u00e9cial que quelqu\u2019un qui passe la majorit\u00e9 de ses journ\u00e9es \u00e0 voir d\u00e9filer toutes sortes de panneaux d\u2019affichage?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Voici le gagnant\u00a02018\u00a0:<\/span><\/p>\n<p><img src=\"https:\/\/carteblancheauxcreatifs.ca\/wp-content\/uploads\/2018\/04\/csm_constellation_1.jpg\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Titre \u2013 Constellations<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Client \u2013 Centre des sciences de Montr\u00e9al<br \/>\nAgence \u2013 Alfred Communications<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Concepteur-r\u00e9dacteur : Martin Charron et Micha\u00ebl Grenier<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Directeur artistique : Nicolas Rivard<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Cette autre \u00e9dition record de cette grande f\u00eate de la cr\u00e9ativit\u00e9 en affichage a culmin\u00e9 dans le cadre de la conf\u00e9rence cr\u00e9ative C2 Montr\u00e9al, lors d\u2019une finale conjointe pour les concours <b>CARTE BLANCHE AUX CR\u00c9ATIFS<\/b> et <span class=\"s4\">C\u2019EST DANS\u2019 CANNES<\/span>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les <a href=\"https:\/\/www.bellmedia.ca\/pr\/press\/astral-announces-toronto-and-western-canada-winners-of-the-2018-carte-blanche-for-creatives-competition\/\"><span class=\"s4\"><span style=\"color: #3366ff;\">gagnants des march\u00e9s de l\u2019Ouest canadien et de Toronto<\/span><\/span><\/a> ont \u00e9t\u00e9 d\u00e9voil\u00e9s respectivement les 16 et 17 mai dernier. Les gagnants \u00e9taient\u00a0:<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>MARCH\u00c9 DE TORONTO<\/b><\/span><span class=\"s1\"><b>\u00a0<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>GRAND PRIX : City Colours<\/b> de Patrick Godin et Michael Romaniuk (Zulu Alpha Kilo) pour KitchenAid\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>2<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> prix : Train Triggered Advertising<\/b> de Tyler Schell et Christian Martinez (Publicis) pour GO Transit<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>3<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> prix : Too hot for Spot<\/b> de Sherry Dubeau et Samantha Angus (BBDO) pour Pedigree<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Choix du camionneur\u00a0: Gridlock<\/b> de Brian Santangelo, Curtis Wolowich et Brian Howlett (Agency 59) pour SXM Satellite radio<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s3\"><b>MARCH\u00c9 DE L\u2019OUEST CANADIEN<\/b><\/span><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>GRAND PRIX : Celebrating the Solstice<\/b> de Mark Wilson et Kelsey Hugues (Cossette) pour Yukon Tourism<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>2<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> prix\u00a0: Today\u2019s Possibilities<\/b> de Greg Kieltyka et Jake Gauthier (Rethink) pour IKEA<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>3<\/b><\/span><span class=\"s2\"><b><sup>e<\/sup><\/b><\/span><span class=\"s1\"><b> prix\u00a0: Shades of Summer<\/b> de Mark Wilson et Kelsey Hugues (Cossette) pour Sephora<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Choix du camionneur\u00a0: Irresistible<\/b> de Rory O\u2019Sullivan (Will Creative) pour Cobs Bread<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span 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