{"id":55487,"date":"2018-05-28T15:20:23","date_gmt":"2018-05-28T19:20:23","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55487"},"modified":"2018-05-28T14:29:49","modified_gmt":"2018-05-28T18:29:49","slug":"les-gagnants-de-la-4e-edition-de-cest-dans-cannes-devoiles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-gagnants-de-la-4e-edition-de-cest-dans-cannes-devoiles\/","title":{"rendered":"Les gagnants de la 4e \u00e9dition de C\u2019EST DANS\u2019 CANNES d\u00e9voil\u00e9s"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-55488\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cdanscannes-300x96.png\" alt=\"\" width=\"638\" height=\"204\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cdanscannes-300x96.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cdanscannes-768x245.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cdanscannes-1024x327.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/cdanscannes.png 1274w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">28 mai 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 20px;\"><span style=\"color: #000080;\">Bell M\u00e9dia Ventes a d\u00e9voil\u00e9 les gagnants de la quatri\u00e8me \u00e9dition de <a href=\"http:\/\/www.bellmedia.ca\/fr\/cest-dans-cannes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">C\u2019EST DANS\u2019 CANNES<\/span><\/a>, qui r\u00e9compense les concepteurs de la meilleure pub radio de l\u2019ann\u00e9e diffus\u00e9e sur ses ondes radio.<\/span> <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Parmi les 14 pi\u00e8ces finalistes, c\u2019est la publicit\u00e9 \u00ab\u00a0<a href=\"https:\/\/www.bellmedia.ca\/wp-content\/uploads\/2018\/01\/CL14188_Ultramar-noms-propres.wav\"><span class=\"s2\"><span style=\"color: #3366ff;\">Noms propres<\/span><\/span><\/a>\u00a0\u00bb, cr\u00e9\u00e9e par Guillaume Bergeron, Luc Dup\u00e9r\u00e9, Marc Guilbault et Patrick Rochon de lg2 pour Ultramar, qui a eu la faveur du jury.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/449071569&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true&amp;visual=true\" width=\"100%\" height=\"300\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Le jury a \u00e9t\u00e9 choy\u00e9 cette ann\u00e9e, car plusieurs pi\u00e8ces ont retenu notre attention, a d\u00e9clar\u00e9 \u00c9tienne Bastien, vice-pr\u00e9sident principal, cr\u00e9ation et associ\u00e9 chez Ogilvy Montr\u00e9al ainsi que pr\u00e9sident du jury de l\u2019\u00e9dition\u00a02017-2018 de C\u2019EST DANS CANNES. \u201cNoms propres\u201d a r\u00e9colt\u00e9 les honneurs par sa simplicit\u00e9, par la qualit\u00e9 de l\u2019id\u00e9e et de son <i>insight<\/i> et pour la justesse d\u2019ex\u00e9cution de son <i>storytelling<\/i>. Cette publicit\u00e9 nous surprend du d\u00e9but \u00e0 la fin et c\u2019est ce qu\u2019on a appr\u00e9ci\u00e9!\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Encore une fois cette ann\u00e9e, la publicit\u00e9 gagnante du concours C\u2019EST DANS\u2019 CANNES est un pur plaisir \u00e0 \u00e9couter, a d\u00e9clar\u00e9 Chlo\u00e9 Boissonnault, Directrice g\u00e9n\u00e9rale, Communication-Marketing, Bell M\u00e9dia, Qu\u00e9bec. Le concours est de plus en plus connu dans l\u2019industrie \u2013 on le sent \u2013 et les cr\u00e9atifs consid\u00e8rent davantage la radio dans leur processus de cr\u00e9ation. C\u2019est pourquoi nous sommes heureux d\u2019annoncer que C\u2019EST DANS CANNES se poursuivra tout au long de l\u2019\u00e9t\u00e9 et de l\u2019automne prochain pour revenir avec des nouveaut\u00e9s au d\u00e9but\u00a02019.\u00a0\u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Deux membres de l\u2019\u00e9quipe cr\u00e9ative de lg2 assisteront donc au Festival international de la<\/span> <span class=\"s1\">cr\u00e9ativit\u00e9 \u00e0 Cannes en juin prochain. Leur client, Ultramar, remporte pour sa part, une campagne radio d\u2019une valeur de 15\u00a0000\u00a0$ qui sera diffus\u00e9e sur les ondes des propri\u00e9t\u00e9s radio de Bell M\u00e9dia au Qu\u00e9bec. Les gagnants ont \u00e9t\u00e9 annonc\u00e9s dans le cadre de la conf\u00e9rence sur le commerce et la cr\u00e9ativit\u00e9 C2 Montr\u00e9al, lors d\u2019une finale conjointe pour les concours C\u2019EST DANS\u2019 CANNES et <a href=\"https:\/\/isarta.com\/infos\/?p=55470\"><span style=\"color: #3366ff;\">CARTE BLANCHE AUX CR\u00c9ATIFS d\u2019Astral<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chaque mois, un jury \u2013 pr\u00e9sid\u00e9 par \u00c9tienne Bastien, vice-pr\u00e9sident principal, cr\u00e9ation et associ\u00e9 chez Ogilvy Montr\u00e9al, et compl\u00e9t\u00e9 par neuf autres jur\u00e9s permanents provenant de la communaut\u00e9 cr\u00e9ative \u2013 s\u00e9lectionnait les meilleures pubs radio parmi tous les messages diffus\u00e9s sur les stations qu\u00e9b\u00e9coises tant francophones qu\u2019anglophones de Bell M\u00e9dia. Ce jury permanent \u00e9tait compos\u00e9 de C\u00e9dric Audet (john st.), Alex Bernier (Sid Lee), Pascal de Decker (McCann), Sylvain Dufresne (Publicis), Luc Dup\u00e9r\u00e9 (lg2), Paul Maco, Vicky Morin (Cossette), Ga\u00e9tan Namouric (Perrier Jablonski) et Andres Norambuena (BLVD). Le duo gagnant, couronn\u00e9 lors de la finale du concours, a \u00e9t\u00e9 choisi par d\u00e9lib\u00e9ration avec le pr\u00e9sident du jury, les jur\u00e9s permanents et des repr\u00e9sentants de Bell M\u00e9dia.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le concours sera officiellement de retour pour une 5<\/span><span class=\"s4\"><sup>e<\/sup><\/span><span class=\"s1\"> \u00e9dition en septembre.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55487\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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