{"id":55641,"date":"2018-05-31T14:33:44","date_gmt":"2018-05-31T18:33:44","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55641"},"modified":"2018-05-31T14:33:44","modified_gmt":"2018-05-31T18:33:44","slug":"mandat-featuring-revisite-lapplication-netlift-et-signe-sa-nouvelle-campagne","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/mandat-featuring-revisite-lapplication-netlift-et-signe-sa-nouvelle-campagne\/","title":{"rendered":"[Mandat] Featuring revisite l\u2019application Netlift et signe sa nouvelle campagne"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-55642\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT-300x169.jpg\" alt=\"\" width=\"610\" height=\"344\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT.jpg 1920w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">31 mai 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><a href=\"http:\/\/www.agencefeaturing.com\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Featuring<\/span><\/a> a eu le mandat d\u2019actualiser l\u2019interface graphique et de re\u0301aliser la campagne publicitaire de <a href=\"https:\/\/www.netlift.me\/?lang=fr\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Netlift<\/span><\/a>, une plateforme intelligente de transport planifie\u0301 qui permet de combiner covoiturage et de\u0301placement en taxi.<\/span><\/p>\n<p>Fonde\u0301e a\u0300 Montre\u0301al en 2012, Netlift est une application qui offre une solution de mobilite\u0301 simple en mettant en contact des passagers et des conducteurs dispose\u0301s a\u0300 partager, moyennant quelques dollars par trajet, les places disponibles dans leur ve\u0301hicule pour aller travailler ou simplement pour se de\u0301placer.<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous cherchions a\u0300 souligner la dimension humaine derrie\u0300re notre solution de mobilite\u0301 urbaine. L\u2019ergonomie et l\u2019aspect graphique de l\u2019application devaient donc e\u0302tre ame\u0301liore\u0301s pour donner le gou\u0302t aux utilisateurs d\u2019y naviguer\u00bb, mentionne Eric Noe\u0308l, vice-pre\u0301sident marketing chez Netlift.<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-55643\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT_2-300x169.jpg\" alt=\"\" width=\"616\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT_2-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT_2-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT_2-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/05\/MOBILE_NETLIFT_2.jpg 1920w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>Featuring, agence de gestion de marque et de communication marketing fond\u00e9e en 2005, a donc commence\u0301 par revisiter le parcours usager afin de simplifier et d\u2019humaniser l\u2019expe\u0301rience globale de navigation de l\u2019application. L\u2019acce\u0300s a\u0300 la messagerie et a\u0300 la communication inter-utilisateur a e\u0301te\u0301 facilite\u0301, les profils des usagers ont e\u0301te\u0301 mis en e\u0301vidence et le design graphique ainsi que le ton re\u0301dactionnel ont e\u0301te\u0301 totalement revus pour e\u0302tre beaucoup plus vivants.<\/p>\n<h2><span style=\"color: #000080; font-size: 24px;\">Une campagne multiplateforme<\/span><\/h2>\n<p>L\u2019agence a ensuite re\u0301alise\u0301 une campagne multiplateforme ayant pour but de de\u0301finir le service sur un ton humoristique, avec honne\u0302tete\u0301 et sans pre\u0301tention, afin de re\u0301pondre aux objectifs d\u2019acquisition de chauffeurs et de covoitureurs de l\u2019entreprise.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/272253645\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Les concepts au caracte\u0300re anti-publicitaire misent sur des situations \u2013 parfois improbables \u2013 embarrassantes et cocasses entre les utilisateurs, souligne\u0301es par des lignes re\u0301dactionnelles irre\u0301ve\u0301rencieuses issues de la culture populaire.<\/p>\n<p>La direction artistique, inspire\u0301e par la signalisation routie\u0300re et les jeux vide\u0301o 8 bits, marque encore davantage le co\u0302te\u0301 ludique de chaque message. La campagne est de\u0301cline\u0301e en affichage et en publicite\u0301 nume\u0301riques afin de rejoindre le public du Grand Montre\u0301al.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/featuringagency.com\/upload\/works\/NETLIFT_BEST_FRIEND_900X900.gif\" alt=\"Netlift Best Friend 900 X900\" width=\"417\" height=\"417\" \/><\/p>\n<\/div>\n<p><img loading=\"lazy\" class=\"aligncenter\" src=\"https:\/\/featuringagency.com\/upload\/works\/BANQUE.gif\" alt=\"Banque\" width=\"615\" height=\"322\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez <a href=\"https:\/\/featuringagency.com\/fr\/portfolio-image-de-marque-marketing\/campagne-de-communication-netlift\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">le projet sur le site de Featuring<\/span><\/a>.<\/p>\n<div class=\"column\">\n<p><strong><span style=\"color: #000080;\">Cre\u0301dits<\/span><\/strong><\/p>\n<ul>\n<li>Annonceur : Netlift &#8211; Eric Noe\u0308l<\/li>\n<li>Agence : Featuring<\/li>\n<li>Cre\u0301ation(pub): E\u0301lisa-Maude Tremblay, Kristian Anderson, Amandine Le\u0301veille\u0301e<\/li>\n<li>Cre\u0301ation(web): E\u0301lisa-Maude Tremblay, Nadia Verrelli, Amandine Le\u0301veille\u0301e<\/li>\n<li>Planification strate\u0301gique : Nicolas Picard<\/li>\n<li>Strate\u0300ge UX: Jean-Philippe Cyr<\/li>\n<li>Service-conseil: Noe\u0301mie Laurendeau, Nade\u0300ge Milord et Genevie\u0300ve Dionne<\/li>\n<li>Me\u0301dia: Me\u0301dialliance &#8211; Yves Michel<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"color: #000080;\">Campagne photo<\/span><\/p>\n<ul>\n<li>Photographie: Consulat<\/li>\n<li>Photographe: Jocelyn Michel<\/li>\n<li>Assistants: Julien Grimard et Me\u0301lanie Guertin<\/li>\n<li>Styliste: Maude Sen<\/li>\n<li>Maquillage-coiffure: Laurie Deraps et Joffrey Dumas<\/li>\n<li>Productrice: Martine Goyette<\/li>\n<li>Coordination: Vincent Boivent<\/li>\n<\/ul>\n<p><span style=\"color: #000080;\">Campagne vide\u0301o<\/span><\/p>\n<ul>\n<li>Maison de production: 4ze\u0301ro1<\/li>\n<li>Re\u0301alisatrice: Chloe\u0301 Robichaud<\/li>\n<li>Directeur photo: Olivier Laberge<\/li>\n<li>Postproduction: Post 430<\/li>\n<li>Son original: Francis Gauthier<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 3\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55641\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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