{"id":55706,"date":"2018-06-04T10:39:50","date_gmt":"2018-06-04T14:39:50","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55706"},"modified":"2018-06-04T10:39:50","modified_gmt":"2018-06-04T14:39:50","slug":"lg2-revoit-la-plateforme-de-marque-de-je-cours-qc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-revoit-la-plateforme-de-marque-de-je-cours-qc\/","title":{"rendered":"Lg2 revoit la plateforme de marque de Je Cours QC"},"content":{"rendered":"

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4 juin 2018<\/span><\/p>\n

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Rassemblant cinq e\u0301ve\u0301nements de course a\u0300 pied d\u2019envergure dans la grande re\u0301gion de Que\u0301bec (Marathon SSQ, Descente royale, De\u0301fi escaliers, Demi-marathon, Trail coureur des bois), Je Cours Qc<\/span><\/a> a mandate\u0301 lg2<\/span><\/a> pour revoir son image et sa plateforme de marque afin de lui permettre de demeurer un leader dans la cate\u0301gorie des e\u0301ve\u0301nements sportifs.<\/span><\/p>\n

La nouvelle iconographie se devait de bien repre\u0301senter l\u2019esprit de fe\u0302te sportive qu\u2019on retrouve lors des compe\u0301titions. Ainsi, les formes ge\u0301ome\u0301triques e\u0301voquent de fac\u0327on ludique les diffe\u0301rents types d\u2019e\u0301preuves qu\u2019on y retrouve alors que les couleurs vives traduisent cette rencontre entre le de\u0301passement de soi et le co\u0302te\u0301 festif de l\u2019e\u0301ve\u0301nement. Cette combinaison de formes et de couleurs offre un second souffle a\u0300 l\u2019image de marque, la propulsant la\u0300 ou\u0300 elle se doit d\u2019e\u0302tre, soit en te\u0302te de course \u00bb, explique Jacques de Varennes, associe\u0301, vice- pre\u0301sident, Design de lg2.<\/span><\/p><\/blockquote>\n<\/div>\n<\/div>\n

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Cre\u0301dits<\/strong><\/span><\/p>\n

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  • C L I E N T\u00a0Je Cours Qc \u2013 Chantal Lachance, Martine Delagrave, Me\u0301lissa Roux, Marianne Pelchat<\/li>\n
  • VICE-PRE\u0301SIDENCE CRE\u0301ATION\u00a0Jacques de Varennes<\/li>\n
  • DIRECTION DE CRE\u0301ATION\u00a0Jacques de Varennes<\/li>\n
  • CRE\u0301ATION\u00a0Mira Gauthier<\/li>\n
  • PLANIFICATION STRATE\u0301GIQUE\u00a0Catherine Darius<\/li>\n
  • S E R V I C E – C O N S E I L\u00a0Julie Pichette<\/li>\n
  • PRODUCTION D\u2019AGENCE\u00a0JuliePichette<\/li>\n
  • P H O T O G R A P H I E\u00a0Benoit Bruhmuller, Marc Couture<\/li>\n
  • R E\u0301 A L I S A T I O N\u00a0David Boivin, Marc Rivest<\/li>\n<\/ul>\n<\/div>\n
    <\/div>\n<\/div>\n<\/div>\n
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    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Rassemblant cinq e\u0301ve\u0301nements de course a\u0300 pied d\u2019envergure dans la grande re\u0301gion de Que\u0301bec (Marathon SSQ, Descente royale, De\u0301fi escaliers, Demi-marathon, Trail coureur des bois), Je Cours Qc a mandate\u0301 lg2 pour revoir son image et sa plateforme de marque afin de lui permettre de demeurer un leader dans la cate\u0301gorie des e\u0301ve\u0301nements sportifs.<\/p>\n

    <\/span>
    <\/div>","protected":false},"author":1,"featured_media":55707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55706"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=55706"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55706\/revisions"}],"predecessor-version":[{"id":55713,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/55706\/revisions\/55713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/55707"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=55706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=55706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=55706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}