{"id":55812,"date":"2018-06-06T11:47:33","date_gmt":"2018-06-06T15:47:33","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55812"},"modified":"2018-06-06T11:47:33","modified_gmt":"2018-06-06T15:47:33","slug":"babbel-lance-une-campagne-publicitaire-dun-autre-monde","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/babbel-lance-une-campagne-publicitaire-dun-autre-monde\/","title":{"rendered":"Babbel lance une campagne publicitaire d&rsquo;un autre monde"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55819\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Babbel_Alien1-300x169.png\" alt=\"\" width=\"666\" height=\"375\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Babbel_Alien1-300x169.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Babbel_Alien1-768x432.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Babbel_Alien1-1024x576.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Babbel_Alien1.png 1920w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">6 juin 2018<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\"><a href=\"http:\/\/www.babbel.com\/\"><span style=\"color: #3366ff;\">Babbel<\/span><\/a><\/span><span class=\"s2\">, l\u2019application leader pour l\u2019apprentissage des langues, lance une nouvelle campagne publicitaire au Qu\u00e9bec \u00e0 la fin mai avec un personnage intergalactique dans le r\u00f4le principal.<\/span><\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Cr\u00e9\u00e9e en collaboration avec <a href=\"http:\/\/wklondon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Wieden+Kennedy London<\/span><\/a>, cette campagne internationale met en sc\u00e8ne Alexi, un personnage intergalactique qui repr\u00e9sente \u00e0 lui seul tous les apprenants de langues \u00e9trang\u00e8res. Extraterrestre fra\u00eechement d\u00e9barqu\u00e9 sur la plan\u00e8te Terre, Alexi incarne ce sentiment universel de solitude qui accompagne l\u2019arriv\u00e9e dans un pays \u00e9tranger lorsqu\u2019on ne ma\u00eetrise pas la langue locale. Un court m\u00e9trage de 2 minutes destin\u00e9 aux r\u00e9seaux sociaux, et deux publicit\u00e9s t\u00e9l\u00e9vis\u00e9es tr\u00e8s ludiques de 30 secondes racontent son histoire.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/4lK-u0jXR0g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s2\" style=\"font-size: 16px;\">Pour cette campagne, nous voulions trouver une source d\u2019identification universelle, dans laquelle tous nos utilisateurs peuvent se reconna\u00eetre. \u00c7a n\u2019a pas \u00e9t\u00e9 une t\u00e2che facile \u00bb, explique <b>Sylvain Lierre, Brand Director chez Babbel<\/b>. \u00ab Utiliser un personnage extraterrestre nous permet d\u2019exploiter ce sentiment universel d\u2019isolement que tout le monde a d\u00e9j\u00e0 ressenti, quel que soit son pays d\u2019origine ou son histoire personnelle. \u00bb<\/span><\/p>\n<\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/kaAwABIgD3g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s2\">La campagne met Alexi en sc\u00e8ne dans de nombreuses situations qui s\u2019av\u00e8rent parfois g\u00eanantes. On le voit essayant en vain de demander son chemin et on compatit lorsqu\u2019il est bloqu\u00e9 en robe de chambre \u00e0 la r\u00e9ception de son h\u00f4tel ou qu\u2019il se m\u00e9prend en riant \u00e0 une histoire triste.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Au cours de ces m\u00e9saventures, notre extraterrestre ne peut que constater sa propre incapacit\u00e9 \u00e0 se faire comprendre et \u00e0 s\u2019orienter dans son nouvel environnement. Pour reprendre l\u2019expression d\u2019Alexi \u00ab Quand on ne parle pas la langue, c\u2019est comme si on venait d\u2019une autre plan\u00e8te. \u00bb\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Ns6_CU41Axs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Apr\u00e8s avoir t\u00e9l\u00e9charg\u00e9 l\u2019application Babbel, Alexi est enfin en possession des outils lui permettant de ma\u00eetriser la langue. Il peut ainsi se faire rapidement de nouveaux amis, se m\u00ealer aux conversations du quotidien et se sentir chez lui dans un monde qui lui \u00e9tait compl\u00e8tement \u00e9tranger auparavant. L\u2019\u00e9mouvant voyage d\u2019Alexi est une m\u00e9taphore qui repr\u00e9sente sans distinction tous les utilisateurs de Babbel. Elle refl\u00e8te la volont\u00e9 de l\u2019application d\u2019apaiser l\u2019inqui\u00e9tude que peut avoir toute personne qui apprend une nouvelle langue.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55812\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  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