{"id":55830,"date":"2018-06-06T12:07:25","date_gmt":"2018-06-06T16:07:25","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55830"},"modified":"2018-06-06T12:07:25","modified_gmt":"2018-06-06T16:07:25","slug":"lagence-bob-mene-une-campagne-en-animation-3d-pour-le-lancement-du-nouveau-produit-de-venmar-ventilation-ulc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lagence-bob-mene-une-campagne-en-animation-3d-pour-le-lancement-du-nouveau-produit-de-venmar-ventilation-ulc\/","title":{"rendered":"L&rsquo;agence Bob m\u00e8ne une campagne en animation 3D pour le lancement du nouveau produit de Venmar Ventilation ULC"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55840\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-Venmar-300x199.png\" alt=\"\" width=\"618\" height=\"410\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-Venmar-300x199.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-Venmar.png 746w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">6 juin 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Venmar Ventilation ULC fait appel a\u0300 Bob pour lancer son nouveau produit,\u00a0un syste\u0300me de protection contre les moustiques qui permettra aux adeptes du beau temps de profiter de leur cour arrie\u0300re en toute quie\u0301tude.<\/span><\/p>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">On a fait confiance a\u0300 Bob pour lancer ce produit innovant qui va re\u0301ellement changer la vie des gens, et ce, pour les anne\u0301es a\u0300 venir \u00bb, explique David Barrow, pre\u0301sident-directeur ge\u0301ne\u0301ral chez Venmar Ventilation ULC. \u00ab Pour nous, c\u2019e\u0301tait important de cre\u0301er une campagne qui communique le bien-e\u0302tre que l\u2019on peut ressentir en profitant de l\u2019exte\u0301rieur gra\u0302ce a\u0300 l\u2019efficacite\u0301 de ce syste\u0300me re\u0301volutionnaire de protection contre les moustiques, et nous sommes tre\u0300s fiers du re\u0301sultat. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iDLJHTyMUYU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Afin de faire la promotion de cette solution unique, Bob a entre autres conc\u0327u trois vide\u0301os, soit un teaser de 30 secondes, une capsule de vente de 90 secondes ainsi qu\u2019un tutoriel d\u2019installation. De plus, de nombreux outils de promotion ont e\u0301te\u0301 cre\u0301e\u0301s en partenariat avec RONA, une page web a e\u0301te\u0301 de\u0301veloppe\u0301e afin de pre\u0301senter tous les atouts du produit et une strate\u0301gie de communication a e\u0301te\u0301 de\u0301ploye\u0301e pour rejoindre tout un lot d\u2019influenceurs a\u0300 travers le pays.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/M_E-s0xIf7Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Nous avons choisi de traiter la promesse de profiter encore plus de l\u2019e\u0301te\u0301 comme un ve\u0301ritable argument produit en ajoutant sur la boi\u0302te une pastille \u201cPlus d\u2019e\u0301te\u0301 a\u0300 l\u2019inte\u0301rieur\u201d \u00bb, explique Sandra Desjardins, directrice artistique chez Bob. \u00ab Aussi, le choix de l\u2019animation 3D nous a permis d\u2019apporter une re\u0301ponse tre\u0300s image\u0301e en ouvrant la boi\u0302te sur une cour arrie\u0300re pleine de vie. \u00bb<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-55838\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-moustique-300x196.png\" alt=\"\" width=\"621\" height=\"406\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-moustique-300x196.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Bob-moustique.png 747w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/p>\n<p>CRE\u0301DITS<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<ul>\n<li>Client :\u00a0<a href=\"http:\/\/www.fr.nutone.ca\/haven.asp\" target=\"_blank\" rel=\"noopener\">Venmar Ventilation ULC<\/a><\/li>\n<li>Agence :\u00a0<a href=\"https:\/\/bob.ca\" target=\"_blank\" rel=\"noopener\">Bob<\/a><\/li>\n<li>Production vide\u0301o :\u00a0<a href=\"http:\/\/tonicdna.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Tonic DNA<\/a><\/li>\n<li>Relations publiques :<a href=\"http:\/\/www.bicom.ca\/\" target=\"_blank\" rel=\"noopener\">\u00a0Bicom communications\u00a0<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55830\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Venmar Ventilation ULC fait appel a\u0300 Bob pour lancer son nouveau produit,\u00a0un syste\u0300me de protection contre les moustiques qui permettra aux adeptes du beau temps de profiter de leur cour arrie\u0300re en toute quie\u0301tude.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55830\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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