{"id":55844,"date":"2018-06-06T12:20:22","date_gmt":"2018-06-06T16:20:22","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=55844"},"modified":"2018-06-06T12:21:01","modified_gmt":"2018-06-06T16:21:01","slug":"desjardins-lance-une-offensive-pour-les-18-30-ans-signee-lg2","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/desjardins-lance-une-offensive-pour-les-18-30-ans-signee-lg2\/","title":{"rendered":"Desjardins lance une offensive pour les 18-30 ans sign\u00e9e lg2"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\"><img loading=\"lazy\" class=\"aligncenter wp-image-55850\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/desjardins-header-equation-300x150.jpg\" alt=\"\" width=\"690\" height=\"345\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/desjardins-header-equation-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/desjardins-header-equation.jpg 600w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 12px; color: #999999;\">5 juin 2018<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Desjardins lance une nouvelle offensive nume\u0301rique destine\u0301e aux 18-30 ans afin d\u2019aider les jeunes a\u0300 trouver l\u2019e\u0301quation qui leur convient pour mieux e\u0301quilibrer leur vie financie\u0300re.<\/span><\/p>\n<p>L\u2019e\u0301quation? C\u2019est la base + le fun + le re\u0302ve. Et comme il n\u2019y pas d\u2019e\u0301quation unique, les jeunes professionnels, comme les e\u0301tudiants et les couples dans la vingtaine avec une famille, pourront s\u2019y retrouver, quel que soit leur profil aujourd\u2019hui, quel que soient leurs ambitions de demain. La campagne est de\u0301ploye\u0301e sur les diffe\u0301rentes plateformes web ou\u0300 se trouve la cible telles que Instagram, Tinder et Pinterest.<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ytlc5rhncvM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"column\">\n<blockquote><p><span style=\"font-size: 16px;\">Plus que jamais, les jeunes sont a\u0300 la recherche d\u2019authenticite\u0301, la meilleure tonalite\u0301 qu\u2019une institution financie\u0300re comme la no\u0302tre puisse prendre est donc celle de la transparence. En ce sens, nous croyons que de\u0301finir sa propre e\u0301quation est un outil efficace qui prend re\u0301ellement en conside\u0301ration la re\u0301alite\u0301 et le profil de chaque individu. L\u2019ide\u0301e n\u2019est pas de calculer ses de\u0301penses de manie\u0300re exhaustive a\u0300 tout prix, mais de savoir trouver sa propre balance, explique Isabelle Gagnon, conseille\u0300re, mise en marche\u0301 jeunesse chez Desjardins. \u00bb<\/span><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/k0eRYnlhg4E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Aujourd\u2019hui, avec la multiplication des points de contact, on voit de plus en plus la cr\u00e9ation comme des blocs Lego. On produit des morceaux ind\u00e9pendants qui peuvent \u00eatre assembl\u00e9s et r\u00e9assembl\u00e9s pour offrir plein de combinaisons. Pour la campagne jeunesse Desjardins, on a produit 40 segments vid\u00e9o qui ont \u00e9t\u00e9 assembl\u00e9s pour cr\u00e9er 75 pi\u00e8ces de communication \u00bb, explique Martin Cinq-Mars, associ\u00e9, directeur de cr\u00e9ation chez lg2. \u00bb<\/span><\/p>\n<\/blockquote>\n<p>L\u2019offensive, qui a de\u0301bute\u0301 le 21 mai avec le lancement du manifeste, s\u2019e\u0301chelonne jusqu\u2019a\u0300 la fin septembre avec plusieurs vide\u0301os pre\u0301sentant des modes vie diffe\u0301rents, une pre\u0301sence diverse sur les me\u0301dias sociaux, de l\u2019affichage, des bannie\u0300res web ainsi que par une collaboration avec des influenceurs qui partageront leur propre e\u0301quation sur Instagram.<\/p>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span style=\"font-size: 20px;\"><strong><span style=\"color: #000080;\">Cre\u0301dits<\/span><\/strong><\/span><\/p>\n<ul>\n<li>C L I E N T\u00a0Desjardins \u2013 Isabelle Gagnon, Alexandra Ste-Marie, Myle\u0300ne Berthiaume, Katya Fodor<\/li>\n<li>VICE-PRE\u0301SIDENCE CRE\u0301ATION\u00a0Marc Fortin<\/li>\n<li>DIRECTION DE CRE\u0301ATION\u00a0Martin Cinq-Mars<\/li>\n<li>C R E\u0301 A T I O N\u00a0Ve\u0301ronique Gingras, Joanna Chrysocheris<\/li>\n<li>\u00a0PLANIFICATION STRATE\u0301GIQUE\u00a0Andre\u0301a Fortin<\/li>\n<li>S E R V I C E &#8211; C O N S E I L\u00a0Kathryne Beaulieu, Fe\u0301eniscya Roy, Karine Farmer<\/li>\n<li>PRODUCTION D\u2019AGENCE\u00a0Lina Piche\u0301<\/li>\n<li>RE\u0301ALISATION Je\u0301re\u0301mie Saindon<\/li>\n<li class=\"page\" title=\"Page 2\">DIRECTION DE LA PHOTOGRAPHIE Me\u0301nad Kesraoui<\/li>\n<li class=\"page\" title=\"Page 2\">MAISON DE PROD. \/ PRODUCTION\u00a04zero1<\/li>\n<li class=\"page\" title=\"Page 2\">POST-PRODUCTION\u00a0Post 430<\/li>\n<li class=\"page\" title=\"Page 2\">STUDIO DE SON \/ MUSIQUE\u00a0Cult Nation<\/li>\n<li class=\"page\" title=\"Page 2\">MONTAGE Post 430 \u2013 Samuel Armin et Mathieu Lebel<\/li>\n<li class=\"page\" title=\"Page 2\">DIRECTION ARTISTIQUE\u00a0Danielle Labrie<\/li>\n<li class=\"page\" title=\"Page 2\">STYLISME\u00a0AJ He\u0301lie<\/li>\n<li class=\"page\" title=\"Page 2\">ME\u0301DIAS\u00a0Touche\u0301!<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_55844\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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