{"id":56239,"date":"2018-06-19T20:06:00","date_gmt":"2018-06-20T00:06:00","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56239"},"modified":"2018-06-29T15:12:39","modified_gmt":"2018-06-29T19:12:39","slug":"ogilvy-montreal-devoile-la-toute-nouvelle-campagne-pour-parcs-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-montreal-devoile-la-toute-nouvelle-campagne-pour-parcs-canada\/","title":{"rendered":"Ogilvy Montr\u00e9al d\u00e9voile la toute nouvelle campagne pour Parcs Canada"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-56243\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4-300x85.jpg\" alt=\"\" width=\"751\" height=\"213\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4-300x85.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4-768x218.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4-1024x291.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4.jpg 1878w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">19 juin 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">La plateforme nationale vise \u00e0\u00a0faire conna\u00eetre le r\u00e9seau des parcs nationaux, des lieux historiques nationaux et des aires marines\u00a0nationales de conservation du Canada ainsi qu\u2019\u00e0 stimuler la fiert\u00e9 qu\u2019inspirent ces endroits.\u00a0<\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Les sites de Parcs Canada sont de v\u00e9ritables mines de souvenirs. Tabler sur la multiplicit\u00e9 des moments m\u00e9morables constituait donc un moyen efficace de d\u00e9montrer toute la beaut\u00e9 et la valeur de ces endroits et tout ce qu\u2019ils ont \u00e0 offrir\u00a0\u00bb, explique \u00c9tienne Soucy, concepteur-r\u00e9dacteur chez Ogilvy Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<p class=\"p4\"><span class=\"s1\">Cette campagne rappelle aussi aux Canadiens que la conservation et la restauration \u00e9cologiques constituent une priorit\u00e9 en mati\u00e8re de gestion des parcs, et que tout le monde peut y participer. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019offensive comprend un message de 60 secondes sur le Web, deux messages de 15 secondes \u00e0 la t\u00e9l\u00e9vision, de l\u2019affichage et une d\u00e9clinaison sur des m\u00e9dias sociaux, y compris sur Facebook et Instagram. Ces messages rappellent, entre autres, que l\u2019entr\u00e9e aux sites de Parcs Canada est gratuite pour les jeunes de 17 ans et moins.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-56240\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_1-300x85.jpg\" alt=\"\" width=\"487\" height=\"138\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_1-300x85.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_1-768x218.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_1-1024x291.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_1.jpg 1878w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-56241\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_2-300x85.jpg\" alt=\"\" width=\"495\" height=\"140\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_2-300x85.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_2-768x218.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_2-1024x291.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_2.jpg 1878w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-56242\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_3-300x85.jpg\" alt=\"\" width=\"501\" height=\"142\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_3-300x85.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_3-768x218.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_3-1024x291.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_3.jpg 1878w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56239\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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d\u00e9voile la toute nouvelle campagne pour Parcs Canada\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/12021_PC_Memories_OOH_Horizontal_FR_Astral_FINAL_Page_4-1024x291.jpg\"  data-item_date=\"2018-06-19T20:06:00-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme nationale vise \u00e0\u00a0faire conna\u00eetre le r\u00e9seau des parcs nationaux, des lieux historiques nationaux et des aires marines\u00a0nationales de conservation du Canada ainsi qu\u2019\u00e0 stimuler la fiert\u00e9 qu\u2019inspirent ces endroits.\u00a0<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56239\"  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