{"id":56487,"date":"2018-06-28T10:20:01","date_gmt":"2018-06-28T14:20:01","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56487"},"modified":"2018-06-28T10:00:48","modified_gmt":"2018-06-28T14:00:48","slug":"ogilvy-signe-la-toute-premiere-campagne-de-coolway","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/ogilvy-signe-la-toute-premiere-campagne-de-coolway\/","title":{"rendered":"Ogilvy\u00a0signe la toute premi\u00e8re campagne de Coolway"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter  wp-image-56488\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Coolway-300x154.png\" alt=\"\" width=\"670\" height=\"344\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Coolway-300x154.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Coolway-768x393.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/06\/Coolway.png 850w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">28 juin 2018<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Ogilvy\u00a0signe la toute premi\u00e8re campagne de Coolway, nouvelle entreprise qui commercialise au Canada la premi\u00e8re cr\u00e8me glac\u00e9e faible en calories.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Cette cr\u00e8me glac\u00e9e contient la moiti\u00e9 du sucre des cr\u00e8mes glac\u00e9es des marques r\u00e9guli\u00e8res, et moins de 360 calories par contenant. Gr\u00e2ce \u00e0 ses attributs, Coolway est une collation sans compromis qui suscite l\u2019int\u00e9r\u00eat des amateurs de cr\u00e8me glac\u00e9e partout au pays. La campagne comprend deux messages vid\u00e9os qui seront diffus\u00e9s sur le Web, dans les cin\u00e9mas et les m\u00e9dias sociaux.<\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Une cr\u00e8me glac\u00e9e avec peu de calories, c\u2019est le meilleur des deux mondes\u00a0! Sur le plan cr\u00e9atif, nous avons voulu transmettre ce sentiment de bonheur en mettant en sc\u00e8ne des consommateurs qui profitent ind\u00fbment de situations quotidiennes, mais sans aucune culpabilit\u00e9\u00a0\u00bb, commente Julie G\u00e9rard, directrice artistique chez Ogilvy \u00e0 Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<p class=\"p7\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/2D2e39IIYEU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p6\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/r4Tgld9yqNQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p10\"><span class=\"s6\" style=\"color: #000080;\"><b>Cr\u00e9dits\u00a0:<\/b><\/span><\/p>\n<ul>\n<li class=\"p10\"><span class=\"s1\">Annonceur : Coolway<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Agence : Ogilvy <\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">Maison de production : Les Enfants<\/span><\/li>\n<li class=\"p6\"><span class=\"s1\">R\u00e9alisation : Catherine Therrien<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56487\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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premi\u00e8re cr\u00e8me glac\u00e9e faible en calories.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56487\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  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