{"id":56704,"date":"2018-07-05T11:21:47","date_gmt":"2018-07-05T15:21:47","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56704"},"modified":"2018-07-05T11:24:51","modified_gmt":"2018-07-05T15:24:51","slug":"cossette-choisie-par-louis-garneau-sports-pour-mener-sa-croissance-internationale","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-choisie-par-louis-garneau-sports-pour-mener-sa-croissance-internationale\/","title":{"rendered":"Cossette choisie par Louis Garneau Sports pour mener sa croissance internationale"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-56705\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau-300x157.png\" alt=\"\" width=\"663\" height=\"347\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau-300x157.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau-768x402.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau-1024x536.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau.png 1200w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">5 juillet 2018<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">En marge de l\u2019acquisition r\u00e9cente des marques canadiennes Sugo\u00ef et Sombrio, obtenues de Dorel Industries, Louis Garneau Sports (LGS) a annonc\u00e9 avoir confi\u00e9 \u00e0 <a href=\"http:\/\/cossette.com\/\" target=\"_blank\" rel=\"noopener\">Cossette<\/a> le mandat de l\u2019accompagner dans la d\u00e9finition d\u2019une strat\u00e9gie de transformation, combinant commercialisation et communication pour propulser la croissance du groupe \u00e0 l\u2019international.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes en train de nous r\u00e9inventer pour d\u00e9mocratiser le cyclisme, mais aussi parce que nous voulons \u00eatre un joueur disruptif dans notre industrie qui, avouons-le, est un peu conservatrice, explique Louis Garneau, pr\u00e9sident fondateur de LGS. Notre objectif est de faire du cyclisme autant un mode de transport qu\u2019un mode de vie et, avec un portefeuille de marques et de produits plus fort que jamais, nous incarnons une solution cycliste pertinente pour tous les cyclistes, qu\u2019ils roulent \u00e0 fond, \u00e0 l\u2019occasion ou encore du bureau \u00e0 la maison. \u00bb<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Profitant de l\u2019\u00e9lan suscit\u00e9 par l\u2019arriv\u00e9e de la seconde g\u00e9n\u00e9ration des Garneau au sein de l\u2019entreprise, LGS repense actuellement avec Cossette son mod\u00e8le d\u2019affaires et repositionne ses plateformes de communication afin de mieux combler les attentes des consommateurs et de mieux outiller ses partenaires d\u2019affaires, r\u00e9partis dans plus de 50 pays \u00e0 travers le monde. Il s\u2019agit pour l\u2019entreprise d\u2019une transformation en profondeur, qui s\u2019\u00e9tend simultan\u00e9ment \u00e0 l\u2019ensemble des ses sph\u00e8res d\u2019activit\u00e9s.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">En d\u00e9veloppant la capacit\u00e9 de marques comme Louis Garneau Sports \u00e0 offrir des solutions concr\u00e8tes \u00e0 des probl\u00e8mes concrets, nous amplifions leur potentiel de croissance et, plus important encore, stimulons leur vitalit\u00e9 interne et externe \u00bb, a d\u00e9clar\u00e9 Alexis Pinard, lead strat\u00e9gie et expert de marque chez Cossette.<\/span><\/p>\n<\/blockquote>\n<p class=\"p3\"><span class=\"s1\">Fond\u00e9 en 1983, le Groupe Louis Garneau, dont le si\u00e8ge social est situ\u00e9 \u00e0 Saint-Augustin-de-Desmaures, au Qu\u00e9bec, emploie plus de 450 employ\u00e9s, op\u00e8re un centre de distribution \u00e0 Derby, Vermont depuis 1987, une usine au Mexique depuis 10 ans et un bureau d\u2019approvisionnement en Chine.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56704\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/cossette-choisie-par-louis-garneau-sports-pour-mener-sa-croissance-internationale\/\"  data-item_title=\"Cossette choisie par Louis Garneau Sports pour mener sa croissance internationale\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/Cossette-Garneau-1024x536.png\"  data-item_date=\"2018-07-05T11:21:47-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En marge de l\u2019acquisition r\u00e9cente des marques canadiennes Sugo\u00ef et Sombrio, obtenues de Dorel Industries, Louis Garneau Sports (LGS) a annonc\u00e9 avoir confi\u00e9 \u00e0 Cossette le mandat de l\u2019accompagner dans la d\u00e9finition d\u2019une strat\u00e9gie de transformation, combinant commercialisation et communication pour propulser la croissance du groupe \u00e0 l\u2019international.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56704\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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