{"id":56883,"date":"2018-07-11T16:06:37","date_gmt":"2018-07-11T20:06:37","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56883"},"modified":"2018-07-11T16:06:37","modified_gmt":"2018-07-11T20:06:37","slug":"planete-teste-votre-quotient-televisuel-avec-havas-montreal","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/planete-teste-votre-quotient-televisuel-avec-havas-montreal\/","title":{"rendered":"Plan\u00e8te+ teste votre quotient t\u00e9l\u00e9visuel avec Havas Montr\u00e9al"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-56884 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-300x188.jpg\" alt=\"\" width=\"614\" height=\"385\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-768x480.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-1024x640.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1.jpg 1600w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">11 juillet 2018<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080; font-size: 20px;\"><span class=\"s3\">Plan\u00e8te+ a fait appel \u00e0 <\/span><span class=\"s1\">Havas Montr\u00e9al<\/span> <span class=\"s1\">pour <\/span><span class=\"s3\">sa derni\u00e8re campagne de communication. <\/span><span class=\"s1\">En cette \u00e8re o\u00f9 les plateformes num\u00e9riques offrent un grand choix aux amateurs de documentaires, la cha\u00eene de t\u00e9l\u00e9vision sp\u00e9cialis\u00e9e mise sur sa programmation de qualit\u00e9 pour piquer la curiosit\u00e9 des Qu\u00e9b\u00e9cois.<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Pour ce faire, une campagne int\u00e9gr\u00e9e a \u00e9t\u00e9 cr\u00e9\u00e9e afin d\u2019inviter la population \u00e0 tester et augmenter son \u00ab\u2009quotient t\u00e9l\u00e9visuel\u2009\u00bb. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019offensive s\u2019est donc articul\u00e9e autour de questions quiz inspir\u00e9es par la programmation de documentaires de la cha\u00eene, lesquels traitent de sujets de soci\u00e9t\u00e9 avec un regard in\u00e9dit.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/H4uqESFGF4A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p4\"><span class=\"s1\">Pour souligner la nouvelle signature de la marque, l\u2019agence a notamment cr\u00e9\u00e9 une s\u00e9rie de vid\u00e9os vox pop. <\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Nous voulions amener les gens \u00e0 tester leur quotient t\u00e9l\u00e9visuel de fa\u00e7on ludique, explique Caroline Joassin-Bruneau, conceptrice-r\u00e9dactrice chez Havas Montr\u00e9al. Nos capsules <i>teaser<\/i> invitent les spectateurs \u00e0 visiter le <a href=\"https:\/\/quotienttelevisuel.ca\/\"><span class=\"s4\">microsite<\/span><\/a> d\u00e9di\u00e9 \u00e0 la campagne. Une fois sur le site, le public est appel\u00e9 \u00e0 tester ses connaissances t\u00e9l\u00e9visuelles et obtient un aper\u00e7u de la riche programmation de Plan\u00e8te+.\u2009\u00bb <\/span><\/p>\n<\/blockquote>\n<p><img loading=\"lazy\" class=\"aligncenter  wp-image-56885\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-3-300x188.jpg\" alt=\"\" width=\"456\" height=\"286\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-3-300x188.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-3-768x480.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-3-1024x640.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-3.jpg 1600w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<p class=\"p3\"><span class=\"s1\">Plan\u00e8te+ s\u2019adresse \u00e0 l\u2019intelligence du t\u00e9l\u00e9spectateur et veut l\u2019inciter \u00e0 se tourner vers des productions originales et \u00e9clectiques.<\/span><\/p>\n<blockquote>\n<p class=\"p3\"><span style=\"font-size: 16px;\"><span class=\"s1\">L\u2019approche propos\u00e9e par Havas s\u2019alignait tout \u00e0 fait sur notre volont\u00e9 de nous rapprocher du public et de pr\u00e9senter du contenu moderne et audacieux, souligne Agathe Valissant, directrice des communications et partenariats de Plan\u00e8te+, nous voulons nourrir la curiosit\u00e9 des t\u00e9l\u00e9spectateurs et faire en sorte qu\u2019ils se questionnent sur le monde qui nous entoure.\u2009\u00bb<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p6\"><span class=\"s1\" style=\"color: #000080;\"><b>Cr\u00e9dits<\/b><\/span><\/p>\n<ul>\n<li class=\"p7\"><span class=\"s1\">Client\u00a0: Plan\u00e8te+ Canada, Agathe Valissant<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Agence\u00a0: Havas Montr\u00e9al<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Direction de compte\u00a0: Ga\u00eblle Cayrol<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Gestion de projet\u00a0: L\u00e9a Cardineau, Genevi\u00e8ve P\u00e9pin<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Strat\u00e9gie\u00a0: Arthur Rollet <\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Adriana Palanca<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: Caroline Joassin-Bruneau<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Direction artistique\u00a0: Luc Brissette<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">D\u00e9veloppement\u00a0: Thiago Diezel<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Production\u00a0: Marie-Mich\u00e8le Plante, Martine Beaudoin<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">R\u00e9alisation\u00a0vid\u00e9o\u00a0: Geoffroy Hays<\/span><\/li>\n<li class=\"p7\"><span class=\"s1\">Planification et achat m\u00e9dia\u00a0: Havas M\u00e9dia \u2014 Aicha Dhaheri<\/span><\/li>\n<\/ul>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56883\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/planete-teste-votre-quotient-televisuel-avec-havas-montreal\/\"  data-item_title=\"Plan\u00e8te+ teste votre quotient t\u00e9l\u00e9visuel avec Havas Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-1024x640.jpg\"  data-item_date=\"2018-07-11T16:06:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Plan\u00e8te+ a fait appel \u00e0 Havas Montr\u00e9al pour sa derni\u00e8re campagne de communication. En cette \u00e8re o\u00f9 les plateformes num\u00e9riques offrent un grand choix aux amateurs de documentaires, la cha\u00eene de t\u00e9l\u00e9vision sp\u00e9cialis\u00e9e mise sur sa programmation de qualit\u00e9 pour piquer la curiosit\u00e9 des Qu\u00e9b\u00e9cois.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56883\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/planete-teste-votre-quotient-televisuel-avec-havas-montreal\/\"  data-item_title=\"Plan\u00e8te+ teste votre quotient t\u00e9l\u00e9visuel avec Havas Montr\u00e9al\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/p-visuel-1-1024x640.jpg\"  data-item_date=\"2018-07-11T16:06:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":56884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[229,310],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56883"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=56883"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56883\/revisions"}],"predecessor-version":[{"id":56886,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56883\/revisions\/56886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/56884"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=56883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=56883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=56883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}