{"id":56995,"date":"2018-07-18T14:16:20","date_gmt":"2018-07-18T18:16:20","guid":{"rendered":"https:\/\/isarta.com\/infos\/?p=56995"},"modified":"2018-07-18T14:16:20","modified_gmt":"2018-07-18T18:16:20","slug":"deux-nouveaux-mandats-dont-davidstea-pour-havas-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/deux-nouveaux-mandats-dont-davidstea-pour-havas-media\/","title":{"rendered":"Deux nouveaux mandats, dont DavidsTea, pour Havas M\u00e9dia"},"content":{"rendered":"<p><img loading=\"lazy\" class=\" wp-image-56996 aligncenter\" src=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-300x111.jpg\" alt=\"\" width=\"854\" height=\"316\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-300x111.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-768x284.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-1024x379.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea.jpg 1702w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/p>\n<p><span style=\"font-size: 12px; color: #999999;\">18 juillet 2018<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">\u00c0 la suite d\u2019un processus d\u2019appel d\u2019offres, DavidsTea et Wampole ont retenu les services de Havas M\u00e9dia.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Fond\u00e9e en 2008 \u00e0 Montr\u00e9al, DavidsTea poss\u00e8de aujourd\u2019hui plus de 240 boutiques \u00e0 travers le Canada et les \u00c9tats-Unis. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00c0 partir du 1<\/span><span class=\"s3\"><sup>er<\/sup><\/span><span class=\"s1\"> juin 2018, Havas M\u00e9dia devient l\u2019agence m\u00e9dia de r\u00e9f\u00e9rence responsable de la\u00a0strat\u00e9gie et des achats m\u00e9dias de l\u2019entreprise pour les march\u00e9s canadien et am\u00e9ricain pour une p\u00e9riode de trois ans.<\/span><\/p>\n<blockquote>\n<p class=\"p4\"><span class=\"s1\" style=\"font-size: 16px;\">Nous sommes emball\u00e9s \u00e0 l\u2019id\u00e9e de collaborer avec Havas. Leur approche m\u00e9dia nous permettra de d\u00e9passer nos objectifs pour 2018 et pour les prochaines ann\u00e9es, affirme Yamine Gluchow, directeur du commerce \u00e9lectronique chez DavidsTea. Pour tout ce qui touche au marketing num\u00e9rique, les m\u00e9thodes de Havas sont \u00e0 la fois \u00e9volutives et ax\u00e9es sur le consommateur; une approche unique dans l\u2019industrie.\u2009\u00bb<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p4\"><span class=\"s1\">Wampole est, elle, une entreprise canadienne de 125 ans offrant une large gamme de produits naturels et de suppl\u00e9ments nutritionnels. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">\u00c0 la suite d\u2019un processus d\u2019appel de propositions pour une agence m\u00e9dia pour ses trois marques \u2013 Laboratoire Suisse, French Formula et Wampole,\u00a0la marque a opt\u00e9 pour l\u2019\u00e9quipe de\u00a0<span class=\"s4\">Havas<\/span> M\u00e9dia. Celle-ci se voit confier les fonctions de strat\u00e9gie et de placement m\u00e9dia pour toutes les plateformes m\u00e9dias \u00e0 l\u2019\u00e9chelle du pays. Havas Montr\u00e9al a aussi \u00e9t\u00e9 mandat\u00e9e pour accompagner les marques Wampole et French Formula \u00e0 titre d\u2019agence cr\u00e9ative.<\/span><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56995\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/deux-nouveaux-mandats-dont-davidstea-pour-havas-media\/\"  data-item_title=\"Deux nouveaux mandats, dont DavidsTea, pour Havas M\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-1024x379.jpg\"  data-item_date=\"2018-07-18T14:16:20-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 la suite d\u2019un processus d\u2019appel d\u2019offres, DavidsTea et Wampole ont retenu les services de Havas M\u00e9dia.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_56995\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/deux-nouveaux-mandats-dont-davidstea-pour-havas-media\/\"  data-item_title=\"Deux nouveaux mandats, dont DavidsTea, pour Havas M\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2018\/07\/DavidsTea-1024x379.jpg\"  data-item_date=\"2018-07-18T14:16:20-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":56996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[195],"tags":[333,310,243,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56995"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=56995"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56995\/revisions"}],"predecessor-version":[{"id":56997,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/56995\/revisions\/56997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/56996"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=56995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=56995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=56995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}